行 业 及 产 业 2026 年 03 月 01 日 亚玛芬 25 年业绩超预期，比音增持计划彰显信心 看好 ——纺织服装行业周报 20260301 相关研究 《比音勒芬（002832）点评：控股股东一 致行动人拟大举增持，彰显发展信心》 2026/02/28 《亚玛芬体育（AS）点评：收入利润均超 预期，26 年收入展望延续高增》 2026/02/27 《冬奥会火热进行，关注运动板块赛事催 化——纺织服装行业周报 20260223》 2026/02/23 证券分析师 王立平 A0230511040052 wanglp@swsresearch.com 求佳峰 A0230523060001 qiujf@swsresearch.com 刘佩 A0230523070002 liupei@swsresearch.com 研究支持 朱本伦 A0230125090001 zhubl@swsresearch.com 联系人 朱本伦 A0230125090001 zhubl@swsresearch.com 本期投资提示： 究 / 行 业 点 评 证 券 研 究 报 告 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅 ...

始祖鸟所在户外功能性服饰部门在去年四季度录得10亿美元营收、同比增长34.2%，反而是2025年的最 高季度增幅；全年营收同比增长30.1%至28.56亿美元。 中国经济网北京2月26日讯 财新网昨晚发布文章《亚玛芬财报显示始祖鸟相关业绩增超三成 "烟花秀"事 件影响不彰》。文章称，2026年2月24日晚间，始祖鸟（Arc'teryx）、萨洛蒙（Salomon）的母公司亚玛 芬体育（NYSE：AS）发布2025年四季度财报及全年财报，显示业绩增长良好。其中，去年9月中旬被 卷入西藏"烟花秀"事件的始祖鸟品牌的表现备受市场关注。 ...

21世纪经济报道记者贺泓源、徐鸿儒 运动户外市场的两极分化似乎正在加剧。 2月24日，始祖鸟母公司亚玛芬体育披露了截至2025年12月31日的2025财年及第四季度业绩。财报显示，在2025财年，亚玛芬营收同比增长 27%至65.66亿美元；调整后净利润进一步增长至5.45亿美元2024年为2.36亿美元。 在2025年第四季度，亚玛芬营收同比增长28%至21.01亿美元；调整后净利润为1.76亿美元 ，2024年同期为0.9亿美元。 其中，中国市场成为亚玛芬业绩增长的重要动力。大中华区全年收入同比增长43.4%至18.6亿美元，在2024年四季度增速也达到了41.8%。作为 对比，亚玛芬北美地区全年收入同比增长14.3%至21.3亿美元，EMEA（欧洲、中东和非洲地区）全年收入同比增长19.3%至18.1亿美元。 而始祖鸟，依旧是亚玛芬的核心动力。在该品牌带动下，亚玛芬的Technical Apparel业务全年收入同比增长30%至28.6 亿美元。第四季度中， 始祖鸟批发渠道增⻓37%，DTC渠道增长 34%。 而李宁、安踏、耐克的销售就没那么好看了。 公告显示，李宁（不包括李宁 YOUNG）在2025年 ...

2月24日，始祖鸟母公司亚玛芬体育披露了截至2025年12月31日的2025财年及第四季度业绩。财报显 示，在2025财年，亚玛芬营收同比增长27%至65.66亿美元；调整后净利润进一步增长至5.45亿美元2024 年为2.36亿美元。 在2025年第四季度，亚玛芬营收同比增长28%至21.01亿美元；调整后净利润为1.76亿美元 ，2024年同 期为0.9亿美元。 其中，中国市场成为亚玛芬业绩增长的重要动力。大中华区全年收入同比增长43.4%至18.6亿美元，在 2024年四季度增速也达到了41.8%。作为对比，亚玛芬北美地区全年收入同比增长14.3%至21.3亿美元， EMEA（欧洲、中东和非洲地区）全年收入同比增长19.3%至18.1亿美元。 而始祖鸟，依旧是亚玛芬的核心动力。在该品牌带动下，亚玛芬的Technical Apparel业务全年收入同比 增长30%至28.6 亿美元。第四季度中，始祖鸟批发渠道增37%，DTC渠道增长 34%。 而李宁、安踏、耐克的销售就没那么好看了。 公告显示，李宁（不包括李宁 YOUNG）在2025年四季度全渠道流水同比录得低单位数下降。线下渠道 （包括零售及批发）录得 ...

要客研究院院长周婷表示，始祖鸟营销事件对于亚玛芬而言，无疑是一次深刻的警示。事件凸显品 牌在追求传播声量与商业价值时，必须坚守社会责任、环保理念与公众情感底线，将ESG与价值观落到 实处。这也倒逼亚玛芬在大型营销、品牌叙事与危机管理上建立更严谨的流程，平衡商业表达与社会信 任，筑牢长期口碑根基。 中国经济网北京2月26日讯 北京商报今日发布文章《始祖鸟母公司亚玛芬狂奔中现隐忧》。文章 称，2025年财报，亚玛芬营收增长27%；净利润增长超400%，多业务均实现增长。但一路狂奔的亚玛 芬也并非没有隐忧。始祖鸟营销翻车造成的舆论危机似乎在敲响警钟，短期的流量收割与长期品牌价值 的坚持如何平衡，成为亚玛芬狂奔路上的考验。 (责任编辑：华青剑) ...

业务上，户外功能性服饰营收28.56亿美元，同比增长30%；山地户外服饰及装备营收24.04亿美元，同 比增长31%，萨洛蒙年销售额首破20亿美元；球类及球拍装备营收13.07亿美元，同比增长13%。 本报讯 2月24日晚间，亚玛芬体育披露2025年第四季度及全年财务业绩。财报显示，2025年第四季度， 亚玛芬体育实现营收21.01亿美元，同比增长28%；营业利润达2.28亿美元，同比增长18%，调整后营业 利润达2.63亿美元，同比增长18%。 2025年全年，亚玛芬体育营收65.66亿美元，同比增长27%，营业利润7.02亿美元，同比增长49%，调整 后营业利润为8.38亿美元，同比增长45%。 首席财务官Andrew Page表示，公司财务基础稳固，净杠杆率低、经营性现金流充足。在各业务板块支 撑下，对2026年再创佳绩充满信心。 （文章来源：证券日报） 区域市场中，大中华区实现营收18.62亿美元，同比增长43.4%；亚太地区实现营收7.73亿美元，同比增 长50.7%；美洲地区实现营收21.26亿美元，同比增长14.3%；欧洲、中东和非洲地区（EMEA）实现营 收18.06亿美元，同比增长19.3% ...

在舆情风波与全球消费波动的双重压力测试下，亚玛芬体育依然交出了一份优越的答卷。 美东时间2月24日发布的数据显示，四季度亚玛芬营收同比增长28%至21亿美元，全年营收增长27%至 65.66亿美元。 2025年，始祖鸟在全球净增24家门店，2026年则计划继续在北美和中国市场净增25至30家门店，维持稳 定的扩张速度。 始祖鸟稳坐"定海神针"之位的同时，亚玛芬旗下另一核心品牌萨洛蒙迎来里程碑。 2025年，萨洛蒙年销售额首次突破20亿美元大关。第四季度，萨洛蒙所在的"山地户外服饰及装备"板块 营收同比增长29%至7.64亿美元。 亚玛芬正试图将其在始祖鸟上验证成功的DTC模式复制到萨洛蒙之上。 在大中华区，单店效率极高的"标准店（compact shop）"模式助力萨洛蒙在四季度净增33家门店，全年 净增近100家。 大规模的开店扩张、产品线投入以及品牌建设，使"山地户外服饰及装备"板块四季度经调整后的营业利 润率下降490个基点至6.2%，不过这被管理层定性为"主动战略投资"。 萨洛蒙的触角正从专业越野延伸至大众时尚和专业跑步赛道。 市场此前一度担忧外部舆论波动及消费力疲软可能冲击高端户外市场，但从实际表现 ...

Core Insights - The core viewpoint of the article is that Amer Sports, the parent company of Arc'teryx, reported strong financial results for Q4 and the full year of 2025, driven by significant growth in revenue and profitability across its brands, particularly Salomon and Arc'teryx [2][5]. Financial Performance - In 2025, the total revenue reached $6.566 billion, representing a 27% increase compared to 2024 [2][5]. - Q4 revenue was $2.101 billion, marking a 28% growth year-over-year from Q4 2024 [2][5]. - The operating profit margin improved by over 150 basis points in 2025 [2][5]. Regional Growth - In the Greater China region, Q4 revenue grew by 41.8%, with annual revenue increasing by 43.4% [2][5]. - The Asia-Pacific region saw a Q4 growth of 53.1% and an annual growth of 50.7% [2][5]. Brand Performance - Salomon's annual sales exceeded $2 billion for the first time, contributing significantly to the overall growth of the company [2][5]. - The diverse brand portfolio of Amer Sports demonstrated strong sales and profitability, allowing the company to capitalize on growth opportunities in the Salomon footwear and apparel segment [3][6]. Future Outlook - The CEO expressed confidence in achieving sustained and high-quality growth, supported by the unique combination of functional apparel and outdoor brands [2][5]. - The CFO highlighted a solid financial foundation with a net leverage ratio of only 0.3 times and operating cash flow exceeding $700 million for the year [3][6]. - The company anticipates continued success in 2026, driven by the ongoing growth of Arc'teryx and the accelerated development of Salomon's footwear business [3][6].

Core Insights - Anta has emerged as the third-largest sports brand globally, following Nike and Adidas, marking a significant shift in the industry landscape [1] Group 1: Company Overview - Anta, originating from Jinjiang, Fujian, has expanded its portfolio to include brands like FILA, Descente, and Arc'teryx, dominating both retail spaces and outdoor equipment markets [3] - The company has invested heavily in a new global retail headquarters in Shanghai, strategically located near the National Exhibition and Convention Center [3][9] Group 2: Headquarters Design and Functionality - The headquarters features a unique design by NBBJ, embodying Anta's brand spirit of "never stop" with a core concept of "healthy work, ten thousand steps connected" [5] - The main building is designed in the shape of a "track," with a circular walking path on each floor, promoting an active work environment [5][7] - The complex includes multiple buildings serving different functions: a flagship store, office spaces for global retail teams, and a boutique hotel for business partners [7][9] Group 3: Strategic Growth and Acquisitions - Anta's growth strategy has involved significant acquisitions, including the purchase of FILA's China operations in 2009 and the €46.6 billion acquisition of Amer Sports in 2019 [14][16] - Recently, Anta announced a €1.5 billion acquisition of a 29.06% stake in Puma, becoming its largest single shareholder, further expanding its brand portfolio [16] - The company's revenue reached 70.826 billion yuan in 2024, with the overall scale surpassing 100 billion yuan for the first time, making it the third sports goods group to achieve this milestone [16] Group 4: Market Expansion and Brand Positioning - Anta is rapidly expanding its global store network, particularly in Southeast Asia, with plans to open over 1,000 stores in the next three years [16] - The company's overseas business revenue saw a year-on-year increase of over 150% in the first half of 2025, reflecting its aggressive market penetration strategy [16] - Anta has risen to the fourth position in the global brand value rankings, showcasing its growing influence in the sportswear industry [16]

Core Insights - Amer Sports reported strong Q3 2025 performance with revenue reaching $1.756 billion, a 30% year-over-year increase, and adjusted net profit soaring 161% to $185 million [1] - The company raised its full-year 2025 revenue guidance to a growth of 23%-24% (previously 20%-21%), with an adjusted gross margin target of approximately 58% and an operating profit margin expectation of 12.5%-12.7% [1] Financial Performance - Revenue for the Greater China region grew by 47% year-over-year, while the outdoor performance segment's revenue increased by 36% to $724 million [1] - The stock price of Amer Sports showed a volatile upward trend, with a range of 6.13% fluctuation over the week from February 9 to 13, 2026 [2] - On February 9, the stock price surged by 5.41% to $39.54, with a single-day trading volume of approximately $329 million [2] Recent Developments - Amer Sports' market capitalization doubled within a year of its listing, reflecting strong investor confidence [3] - Key leadership changes were made, with Yao Jian promoted to President of Greater China and Chen Donghai appointed as Chief Digital Officer, enhancing the company's DTC strategy [3] - The brand is accelerating its expansion in the Chinese market, exemplified by Salomon opening the largest flagship store in Asia in Shanghai [3]