Core Viewpoint - The potential acquisition of Puma by Anta Sports is under consideration, with other bidders like Li Ning and Asics also in the mix, indicating a significant shift in the global sportswear market [2][3]. Group 1: Acquisition Interest - Anta Sports is reportedly considering a bid for Puma, possibly in collaboration with private equity firms [2]. - Other potential bidders include Li Ning and Asics, although both companies have denied any substantial negotiations regarding the acquisition [2][4]. Group 2: Puma's Current Situation - Puma's largest shareholder, Artemis SAS, is exploring options for its 29.3% stake, with a sale being a possibility due to financial pressures from the Kering Group [4][5]. - Puma's performance has declined significantly, with a 10.4% year-over-year drop in sales to €1.9557 billion and a net loss of €62.3 million in Q3 2025 [6]. - The company faces challenges such as weak brand momentum, changing channel structures, U.S. tariff pressures, and high inventory levels [6]. Group 3: Anta's Growth and Strategy - Anta has achieved a significant milestone, with combined revenues from Anta Sports and Amer Sports surpassing ¥100 billion, making it the third-largest sportswear group globally [7]. - In H1 2025, Anta's revenue grew by 14.3% to ¥38.54 billion, with Amer Sports' revenue increasing by 23.46% to approximately ¥19.44 billion [8]. - Anta's ambition for global expansion is evident, with ongoing rumors of potential acquisitions, including Reebok, although these have been denied [9][10]. Group 4: Anta's Acquisition History - Anta has a track record of successful acquisitions, having built a portfolio of around 20 brands through strategic purchases since 2009 [11]. - Recent acquisitions include a stake in the Korean fashion e-commerce platform Musinsa and full ownership of the German outdoor brand Wolfskin [12]. - The acquisition of Puma would solidify Anta's position as a globally influential sports brand group, potentially reshaping the competitive landscape among Nike, Adidas, and Puma [12].

Investment Rating - The industry investment rating is "Positive" and maintained [6] Core Insights - In FY2025Q3 (July 1, 2025 - September 30, 2025), Amer Sports achieved revenue of $1.76 billion, a year-on-year increase of 30% (28% at constant exchange rates), exceeding Bloomberg consensus expectations of $1.72 billion. The gross margin increased by 1.6 percentage points to 56.8%, primarily driven by channel, regional, and product mix optimization. Adjusted EBITDA rose by 38% to $350 million, with an adjusted EBITDA margin of 20.1%, up 1.2 percentage points year-on-year. Net profit attributable to shareholders surged by 156% to $140 million, with a net profit margin of 8.1%, an increase of 4.0 percentage points year-on-year [2][4][5]. Revenue Breakdown - Revenue growth was strong across all segments: 1. By product: Technical Apparel/Outdoor Performance/Ball & Racquet Sports revenues increased by 31%/36%/16% to $680 million/$720 million/$350 million, respectively, with constant exchange rates showing similar growth [5]. 2. By channel: Direct-to-Consumer (DTC) and wholesale revenues grew by 51% and 18% to $720 million and $1.03 billion, respectively, maintaining high growth across channels [5]. 3. By region: Revenues in the Americas/EMEA/Asia-Pacific/Greater China increased by 18%/23%/54%/47% to $570 million/$530 million/$190 million/$460 million, with all regions accelerating growth [5]. Inventory and Guidance - As of FY2025Q3, the company's inventory amounted to $1.71 billion, a year-on-year increase of 28%, with inventory levels remaining moderately high. The growth in inventory was mainly due to increases in Arcteryx inventory and exchange rate effects, with expectations for inventory growth to normalize by the second half of 2026 [10]. - The company raised its full-year guidance, projecting FY2025 revenue growth of 23% to 24% (previously 20% to 21%). Specific segment forecasts include Technical Apparel at 26% to 27%, Outdoor Performance at 28% to 29%, and Ball & Racquet Sports at 10% to 11%. The expected FY2025 gross margin is approximately 58% (previously 57.5%), with operating profit margins between 12.5% and 12.7% (previously 11.8% to 12.2%). EPS is projected to be between $0.88 and $0.92 (previously $0.77 to $0.82) [10].

证券研究报告 行业研究 2025 年 11 月 24 日 行业龙头上调业绩指引，户外行业景气度不减 第一创业证券研究所 分析师：刘笑瑜 证书编号：S1080525070001 电话：0755-23838239 邮箱：liuxiaoyu@fcsc.com 请务必阅读正文后免责条款部分 第 1页共 4页 户外品牌龙头亚玛芬体育与昂跑 2025 年以来业绩表现亮眼，均多次上调财年 业绩指引。亚玛芬体育凭借"多品牌、跨区域、DTC 驱动"战略，2Q25 及 3Q25 调整后毛利率与 EBIT 率均超市场预期，收入指引持续上调，萨洛蒙、始祖鸟 等核心品牌及亚太、中国区域增速尤为突出；昂跑 3Q25 亚太地区净销售额增 速高达 109.2%。龙头企业的高增长与盈利扩张，印证了户外行业的高景气度。 国内户外市场正处于高速成长期，2019-2024 年高性能户外服饰市场 CAGR 达 13.8%，2025 年前三季度线上增速持续优于服装大盘。尽管中国户外运动参与 人数超 4 亿，但参与率仍低于欧美成熟市场，增长潜力充足。行业竞争格局 分散，高端市场由国际品牌主导，专业国产品牌凭借功能优势、高性价比或 渠道创新在中端市场突围， ...

Core Viewpoint - Anta Sports (02020) maintains a "Buy" rating and a target price of HKD 112.89, supported by strong performance from its affiliate Amer Sports, Inc, particularly during the Double Eleven shopping festival [1] Performance Summary - Amer Sports reported a 30% year-on-year revenue growth and a 22% increase in operating profit for Q3 2025, exceeding market expectations [1] - All four major global markets for Amer achieved double-digit revenue growth, with the Greater China region seeing a remarkable 47% year-on-year revenue increase [1] - Amer has raised its full-year revenue growth forecast for 2025 from 20%-21% to 23%-24%, reflecting strong operational capabilities post-acquisition [1] Brand Performance - Fila, Descente, and KOLON brands showed strong performance during the recent Double Eleven event, with Fila ranking first in Tmall's sports and outdoor sales [2] - The company expects Fila's revenue to achieve mid-single-digit growth for the full year 2025, while other brands are projected to grow over 40% [2] Profit Forecast and Investment Recommendations - The company has adjusted its earnings forecast for 2025-2027, estimating earnings per share of 4.69, 5.29, and 6.02 RMB respectively [3] - Based on comparable companies, a 22x PE valuation for 2025 leads to a target price of HKD 112.89, maintaining a "Buy" rating [3]

Core Viewpoint - Amer Sports reported strong third-quarter results, exceeding market expectations in revenue and earnings per share, leading to an upward revision of its full-year revenue guidance [1] Financial Performance - Third-quarter revenue reached $1.76 billion, surpassing market expectations of $1.72 billion [1] - Adjusted earnings per share were $0.33, exceeding the forecast of $0.25 [1] - The company raised its full-year revenue growth forecast to 23%-24%, up from the previous estimate of 20%-21% [1] Business Segments - The technical apparel segment experienced a same-store sales growth of 27%, contributing to a year-over-year revenue increase of 31% [1] - The impact of the recent fireworks event in the Himalayas on the brand Arc'teryx was less than anticipated [1] Future Outlook - Based on the strong performance in Q3 and sustained momentum into Q4, management has updated its operational guidance for the full year 2025 [1]

Core Viewpoint - Citigroup's research report indicates that Amer Sports, a subsidiary of Anta, significantly exceeded market expectations in its third-quarter performance, with a notable acceleration in same-store sales growth for technical apparel reaching 27% and a year-on-year revenue increase of 31% [1] Group 1: Financial Performance - Amer Sports' third-quarter results surpassed market expectations, driven by strong growth in the technical apparel segment [1] - Same-store sales for technical apparel accelerated to 27%, contributing to a 31% year-on-year revenue increase [1] Group 2: Future Outlook - Based on the strong third-quarter performance and sustained momentum into the fourth quarter, Amer Sports' management has raised its full-year operating guidance for 2025 [1] - Citigroup predicts that Anta's share of revenue from joint ventures could range between 1.39 billion to 1.45 billion, exceeding the previous estimate of 1.285 billion, providing approximately 1% upside to the annual net profit forecast [1] Group 3: Investment Recommendation - Citigroup maintains a "Buy" rating for Anta, setting a target price of 109.7 HKD [1]

Core Viewpoint - Amer Sports, the parent company of Arc'teryx, is expected to report strong third-quarter earnings, with analysts predicting earnings per share of $0.25, up from $0.14 year-over-year, and revenue of $1.73 billion, representing over 28% year-on-year growth [1] Group 1 - Amer Sports' stock rose over 2.3% in pre-market trading, reaching $31.47 [1] - UBS has issued a report indicating that Amer Sports is experiencing strong growth momentum, with expectations that third-quarter sales and earnings per share will exceed Wall Street estimates [1] - UBS has assigned a "Buy" rating to Amer Sports with a target price of $52 [1]

Group 1 - The departure of Ivan She, the General Manager of Greater China for Amer Sports, has been announced, with Ma Lei temporarily taking over the role and reporting directly to the global CEO of Arc'teryx, Stuart Haselden [2] - This leadership change follows the "Zhashan" incident, which has negatively impacted Arc'teryx's brand image in the outdoor market, and marks the second high-level change in Amer Sports' Greater China region within a year [2] - The competitive landscape for Arc'teryx in China is intensifying, with an increasing number of domestic outdoor brands emerging, leading to a decline in its previous growth momentum [2] Group 2 - Arc'teryx, as one of the most promising brands under Amer Sports, previously experienced explosive growth in the Chinese market, with a doubling of store numbers and soaring sales, but this growth has noticeably slowed in recent years [3] - In the second quarter financial report, the technical apparel segment, represented by Arc'teryx, reported revenues of $509 million, a year-on-year increase of 23%, down from a 34% growth rate in the same period last year, with adjusted operating profit margin declining to 13.9% [3] - Amer Sports' stock price has decreased from $37.45 on September 19 to $30.64 on October 16, resulting in a nearly 20% reduction in market capitalization [3]

Core Viewpoint - The article challenges the perception that male consumption power is inferior, particularly among middle-aged men, highlighting that their spending in niche and interest-based categories can be substantial [2][5][25]. Group 1: Male Consumption Insights - Middle-aged men's consumption is often centered around hobbies and interests, which are overlooked by many, indicating a significant market opportunity [18]. - The consumption behavior of middle-aged men can be divided into self-pleasure and social-driven categories, with the former focusing on personal enjoyment and the latter on social status [19][20]. - There is a notable trend where middle-aged men are increasingly investing in items that can appreciate in value, reflecting a desire for financial gain alongside personal enjoyment [21]. Group 2: Market Dynamics - The article suggests that while female consumption often seeks emotional value, male consumption tends to emphasize the demonstration of value and social identity [22][23]. - There is a growing market for male consumption, particularly in overseas markets, leveraging China's manufacturing advantages to tap into this demographic [24]. - Middle-aged men possess both financial resources and leisure time, positioning them as significant players in the consumption market, especially in niche categories like fishing [25]. Group 3: Opportunities for Entrepreneurs - The article identifies video platforms as a promising avenue for male consumption businesses, suggesting that innovative expressions of male interests can lead to substantial market gains [27]. - Combining male consumption trends with international market opportunities presents a unique entrepreneurial landscape, particularly for those targeting affluent middle-aged men [28].

Core Viewpoint - The article discusses the negative impact of Arc'teryx, a high-end outdoor brand under Anta, on the environment due to a recent event where they used fireworks in a high-altitude area, leading to ecological damage [1] Group 1 - Arc'teryx attempted to present itself as a large-scale performance art entity but ended up harming nature [1] - The brand's actions have been criticized as they have turned into an ecological enemy rather than promoting environmental awareness [1]