Core Viewpoint - Beijing Tongrentang Group has initiated a strict brand management action in response to issues related to product quality and unauthorized use of its brand name, particularly concerning the "Tongrentang Antarctic Krill Oil" incident, which revealed a phospholipid content of zero in the product [2][6]. Group 1: Brand Management Actions - The company has launched a comprehensive investigation into the misconduct of involved parties and has initiated a special action to manage its brand strictly [4]. - As of December 24, the company has conducted over 520 inspections of its affiliated units/stores and filed nearly 600 complaints against infringing products on major e-commerce platforms [5]. - The company has also identified and reported over 120 unauthorized stores using the Tongrentang name, aiming to combat improper use of its trademark [5]. Group 2: Regulatory Response - The State Administration for Market Regulation plans to enhance supervision of food production entrusted to third parties, addressing issues highlighted by the Antarctic krill oil incident [6]. - A new regulatory framework, the "Food Commissioned Production Supervision Management Measures," will be released to clarify the responsibilities of both parties in commissioned food production [6]. - The administration will conduct special inspections on products like krill oil and fish oil to strengthen oversight and combat illegal activities [6]. Group 3: Company Accountability - Following the incident, the company has taken accountability measures, including the dismissal of the general manager of Sichuan Health Company and the suspension of other related management personnel [4]. - The company is cooperating with local regulatory bodies in an investigation and has submitted evidence related to the infringement by Sichuan Health [4][7]. - The company has publicly apologized and committed to pursuing legal action against those responsible for trademark infringement [7].