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合资企业销量暴跌34%之际,捷豹路虎中国原CEO潘庆升职!他执掌捷豹路虎在华业务近9年,接任者为CFO,曾在英国总部审计团队任职
Sou Hu Cai Jing· 2026-02-25 09:55
Core Viewpoint - Jaguar Land Rover China announced a personnel adjustment, with former President and CEO Pan Qing promoted to Global Procurement Director while continuing as President of China, and Tim Howard appointed as the new CEO of Jaguar Land Rover China [1][4]. Group 1: Leadership Changes - Pan Qing is the first Chinese executive to enter the global board of Jaguar Land Rover, having served nearly nine years in charge of the company's operations in China [4]. - Tim Howard, who has been the CFO since September 2020, will now take over as CEO, marking a trend where CFOs are increasingly being appointed as CEOs in the automotive industry [7]. Group 2: Strategic Developments - Under Pan Qing's leadership, Jaguar Land Rover implemented key strategies such as the "China Upgrade Strategy 2020" and "Reshaping the Future," which transformed the brand's development in China from a sales market to a core for global R&D and production [4]. - The company aims to increase its supplier base in China to 115 by the end of 2024, representing a 200% growth compared to 2019, with procurement exceeding 6 billion yuan in 2020 [4]. Group 3: Market Performance - In 2017, Jaguar Land Rover's sales in China reached 146,000 units, accounting for nearly a quarter of global sales, making it the largest single market for the company [5]. - However, sales have been declining, with a reported 34% drop in the fiscal year 2025, resulting in a loss of 14 million pounds, contrasting with a net profit of 36 million pounds in the previous fiscal year [7].