图片来源：度哥 近日，捷豹路虎中国宣布重要人事调整。据内部信显示，原捷豹路虎中国总裁及首席执行官潘庆升任全球采购董事，同时继续兼任中国总裁；而中国区首 席执行官（CEO）一职，则由现任首席财务官（CFO）Tim Howard（韩少帅）接任。 资料显示，2007年至2016年，潘庆先后担任大众汽车集团亚洲区高管、奥迪中国区副总裁等职务。2017年1月，潘庆加入捷豹路虎，被任命为捷豹路虎全 球管理委员会成员、捷豹路虎中国区总裁，并进入奇瑞捷豹路虎董事会，成为首位进入该集团董事会的中国本土高管。2020年11月起，潘庆全面统筹捷豹 路虎中国区业务决策，2023年3月继续保持全球董事及中国CEO职务。 新任中国区CEO韩少帅自2010年加入捷豹路虎，从英国总部审计岗位逐步成长为集团财务核心管理层，2020年出任中国区CFO后，聚焦财务效率提升与现 金流管理，此次其以财务掌舵人的身份接掌CEO，将进一步强化品牌在华的成本管控与精细化运营。 进行高管调整的捷豹路虎，能否挽回中国市场？ 1 销量持续下滑● 生位移或脱落；发动机控制模块软件逻辑问题，在车辆启动过程中某些特定情况下，发动机控制模块可能会输出错误的信号频率，造成 ...

红星资本局2月25日消息，2月24日，捷豹路虎中国宣布人事调整，原中国总裁及首席执行官潘庆升任全球采购董事，同时继续兼任中国总裁，分管政府事 务与战略合作伙伴关系；现任捷豹路虎中国首席财务官（CFO）Tim Howard接任中国区首席执行官（CEO）。 潘庆 潘庆是捷豹路虎历史上首位进入全球董事会的中国籍高管。2016年12月，捷豹路虎官方宣布潘庆将出任捷豹路虎全球董事、捷豹路虎中国总裁及奇瑞捷豹 路虎董事。在加入捷豹路虎之前，他曾在大众、曼恩及奥迪汽车工作，担任过奥迪中国区销售总监等重要职务。 潘庆执掌捷豹路虎在华业务近9年，主导实施"中国升级战略2020"和"重塑未来"两大核心战略，扭转了品牌在华的发展格局，推动中国市场从单一的销售 市场升级为捷豹路虎全球研发、生产双核心，实现了从研发、制造到销售、服务的全链条本土化落地。 中国汽车流通协会专家委员李颜伟提供的数据显示，2020年捷豹路虎在中国的采购总额超60亿元。到2024年底，其在华供应商数量达到115家，覆盖全国 18个省份，相比2019年实现了约200%的增长。 捷豹路虎是英国最大的汽车制造商。2012年底，捷豹路虎和奇瑞汽车共同出资组建合资公司奇 ...

每经记者｜黄辛旭 每经编辑｜何小桃 余婷婷 新任的捷豹路虎中国首席执行官Tim Howard将负责捷豹路虎中国的商业及相关运营职能。 在汇报关系上，中国首席商务官吴辰及其团队将直接向Tim Howard汇报。Tim Howard本人将实行双线汇报：业务增长（商务）相关事务，将向全球首席 增长官Lennard Hoornik汇报；对于包括财务、合资企业相关职能以及其他支持职能在内的领域，Tim Howard将向全球首席财务官Richard Molyneux汇报。 2月25日，《每日经济新闻》记者获悉，捷豹路虎中国进行了人事调整。 原捷豹路虎中国总裁及首席执行官（CEO）潘庆即日起升任捷豹路虎全球采购董事，并继续兼任中国总裁一职。现任捷豹路虎中国首席财务官（CFO） Tim Howard 接任捷豹路虎中国首席执行官。 潘庆将出任捷豹路虎全球采购董事，这一人事任命折射出当下全球汽车产业的深层趋势：全球汽车产业正加速重构供应链体系，中国凭借完整的产业链配 套、成熟的智能制造能力与高效的供应链响应速度，已成为跨国车企全球布局的关键支点。"当前汽车行业格局错综复杂、日新月异，全球采购职能已重 新被提升至全球管理董事会的核 ...

2月25日，经济观察报从捷豹路虎中国获悉，原中国总裁及首席执行官潘庆升任全球采购董事，同时继续兼任中国总裁，分管政府事务与战略合作伙伴关 系；现任捷豹路虎中国首席财务官（CFO）韩少帅（Tim Howard）接任中国区首席执行官（CEO），中国首席商务官吴辰及其团队将直接向其汇报。 潘庆 韩少帅 值得一提的是，韩少帅的履新也成为财务背景高管，掌舵区域市场乃至整车集团的又一案例。在汽车行业向电动化、智能化深度转型的背景下，财务背景高 管凭借对企业现金流、成本管控、资源优化的专业能力，成为车企实现稳健转型的核心人选。从宝马到丰田，CFO升任CEO已成为全球汽车行业转型期的显 著趋势。 丰田汽车于2026年2月6日宣布，CFO近健太将于4月接任社长兼CEO，成为丰田历史上首位财务出身的核心掌舵人，其核心职责聚焦企业内部管理改革与盈 利结构优化，为品牌技术转型与市场布局筑牢财务根基。2025年6月华晨宝马宣布财务高级副总裁宝思齐接任总裁兼CEO，其深耕财务与金融服务领域三十 余年，成为华晨宝马首任女性CEO。 捷豹路虎对中国市场的重视，在此次人事调整前已有明确信号。2026年1月末，2025年11月上任的捷豹路虎全球 ...

捷豹路虎中国近日完成高层人事调整，公司更换了中国区首席执行官。原捷豹路虎中国总裁兼首席执行官潘庆升任捷豹路虎全球采购董事，并 继续兼任中国总裁一职。现任捷豹路虎中国首席财务官Tim Howard（中文名：韩少帅）接任捷豹路虎中国首席执行官。 2024年，奇瑞与捷豹路虎签约，通过重启Freelander神行者品牌，并推出基于奇瑞电动汽车架构打造、在常熟生产的全新车型，尝试以中国智 造+英伦品牌的结合，寻求在新能源智能汽车方向的突破。首款新车预计将于今年推出市场。 此次中国区CEO的更换，是捷豹路虎针对中国市场作出的最新管理层调整。后续新任掌门人将如何推进品牌在华战略，值得持续关注。 据观察网报道，捷豹路虎中国首席商务官（CCO）吴辰及其团队将向Tim Howard汇报。Tim Howard将实行双线汇报：在业务增长及商务领 域，向全球首席增长官（CGO）Lennard Hoornik汇报；在财务、合资企业事务及其他职能领域，向全球首席财务官（CFO）Richard Molyneux 汇报。 此举被业内认为是捷豹路虎进一步升级组织架构，赋能全球业务高质量发展的关键信号。 据了解，潘庆于2017年1月1日起担任捷豹 ...

Core Viewpoint - Luxury brands are facing unprecedented transformation challenges, including intensified price competition, pressure for electrification, and a restructured joint venture model. Jaguar Land Rover (JLR) has proposed its own strategies to navigate these challenges and maintain brand value while exploring sustainable development paths [1]. Group 1: Market Positioning and Strategy - JLR is focusing on the high-end market amidst a homogenized price competition in the luxury car sector, aiming to leverage its clear brand positioning and product advantages for steady growth [2]. - JLR has maintained a leading position in the domestic luxury SUV market priced above 700,000 yuan, with the Range Rover brand achieving a market share of 38% in the luxury SUV segment priced above 1.5 million yuan, marking three consecutive years as the sales champion [2]. - The company has established a comprehensive local presence in China over 16 years, contributing approximately 22% to the UK's total exports to China, highlighting the critical role of the Chinese market in its global strategy [2]. Group 2: Brand Value and Customer Experience - JLR is committed to enhancing its core brand value by focusing on high-end product quality and avoiding low-end price competition, which has led to its recognition as the champion among luxury brands in six key areas of J.D. Power's 2025 research [3]. - The company emphasizes the importance of long-term value and resilience in uncertain environments, as articulated by its executives [4]. Group 3: Local Innovation and Collaboration - JLR is deepening its commitment to the Chinese market with a strategy of "more China in China," which includes high-level interactions to reinforce its dedication to local growth [4]. - The collaboration with its joint venture partner, Chery Automobile, is progressing with the development of the "Freelander" model, set to launch in 2026 to meet the diverse high-end demands of the Chinese new energy market [4]. Group 4: Technological Advancement through Motorsport - JLR leverages its motorsport heritage to build a technological moat, with participation in events like the Dakar Rally and Formula E driving technical advancements and product upgrades [6][7]. - The Dakar Rally serves as a rigorous testing ground for vehicle durability and performance, while the Formula E involvement reflects JLR's long-term commitment to electric vehicle technology development [7]. - The success of the Jaguar TCS team in Formula E, including record-breaking achievements, underscores the brand's competitive edge in electric vehicle technology [7]. Group 5: Future Outlook - JLR's development path in 2025 serves as a valuable reference for other joint venture luxury brands, emphasizing resilience, value preservation, and deep market integration [8]. - The company aims to continue its local innovation and strategic clarity to drive long-term value in the evolving landscape of luxury automotive brands [8].

Core Viewpoint - The concept of luxury in the automotive industry is undergoing a profound transformation, emphasizing sustainability and social responsibility beyond mere performance and luxury features [1][9]. Group 1: Commitment to Sustainability - Jaguar Land Rover has set an ambitious goal to achieve net-zero carbon emissions across its entire value chain by 2039, reflecting a commitment to long-term environmental responsibility [2][3]. - The company is accelerating its transition to electric vehicles, with plans to introduce new electric models, including the "Freelander" brand, aimed at providing advanced electric luxury options for the Chinese market [2][9]. - The net-zero vision encompasses not only tailpipe emissions but also collaboration with suppliers to promote green materials and low-carbon production processes [2]. Group 2: Green Manufacturing Practices - Jaguar Land Rover's manufacturing facilities are being transformed into "green laboratories," integrating environmental principles into every production stage [4]. - The company is implementing advanced production technologies to reduce energy consumption, water usage, and waste generation, ensuring a minimal environmental impact [4][5]. - The integration of digitalization and smart technologies is enhancing production efficiency and significantly lowering the carbon footprint of the manufacturing process [5]. Group 3: Social Responsibility and Community Engagement - The "Jaguar Land Rover China Youth Dream Fund" has invested over 100 million RMB since its inception in 2014, benefiting over 700,000 Chinese youth through a sustainable public welfare ecosystem [7]. - Key initiatives include building "Jaguar Land Rover Hope Primary Schools" in remote areas and providing health care projects that have helped over 330,000 children [7][8]. - The "Dream Shop" project creatively transforms children's artwork into products for sale, fostering community engagement and raising funds for educational support [8]. Group 4: Redefining Luxury - Jaguar Land Rover is redefining luxury by integrating sustainability into its brand philosophy, emphasizing craftsmanship, design, and a commitment to a cleaner, fairer, and more vibrant world [9]. - The company's comprehensive sustainable practices are gaining respect and recognition from users and partners who share similar values, reinforcing its brand identity in the Chinese market [9].

Core Insights - Jaguar Land Rover is facing a significant crisis due to a cyber attack, leading to production halts and 33,000 employees being forced to take leave, with expected losses amounting to £1.7 billion in vehicle production and an estimated profit loss of £120 million [2] Group 1: Production Impact - The cyber attack has resulted in the closure of production lines at three factories in the UK, with over 1,000 vehicles typically produced daily [2] - If the production halt continues until November, approximately 50,000 vehicles will be unable to be produced [2] Group 2: Financial Implications - The estimated value of vehicles that cannot be produced during the shutdown is around £1.7 billion, with a preliminary profit loss of £120 million [2] Group 3: Company Response - Since the attack on August 31, the company has been working "day and night" to restore production, with support from the UK Department for Business and Trade and cybersecurity experts [2] Group 4: Market Challenges - Jaguar Land Rover has been under pressure in a competitive market, with a notable decline in sales in China and over 30% of dealers operating at a loss [2] - To stimulate sales, the company has implemented temporary discounts in the Chinese market, with reductions of up to £20,600 on certain models [2] Group 5: Strategic Developments - In June 2024, Jaguar Land Rover signed a strategic cooperation letter of intent with Chery Automobile, and in July, it launched the "Freelander" brand, with the first model expected to debut in the second half of 2026 in the Chinese market [2]

Core Viewpoint - Jaguar Land Rover is facing significant production disruptions due to a severe cyber attack, leading to a halt in operations and substantial financial losses estimated at £120 million [1]. Group 1: Production and Financial Impact - The production at Jaguar Land Rover's factories is expected to resume no earlier than September 24, with industry insiders warning that the disruption could last until November [1]. - Approximately 33,000 employees have been informed that they will not return to work due to the ongoing production line issues [1]. - The company, as the largest car manufacturer in the UK, typically produces over 1,000 vehicles daily, and the shutdown of three factories is projected to result in a loss of £120 million [1]. Group 2: Market Competition and Sales Strategies - In response to increasing competition in the automotive market, Jaguar Land Rover has initiated limited-time discounts in the Chinese market, with price reductions on certain models reaching up to £20,600 [5][6]. - Specific models, such as the Range Rover Evoque, have seen significant price cuts, with discounts of £19,000 and £20,600 on different variants [5][6]. - The company previously launched a promotional campaign in July, offering tax subsidies on certain models to stimulate sales [7]. Group 3: Sales Performance and Inventory Issues - Jaguar Land Rover's sales in China have significantly declined, with only 34,000 units sold in the fiscal year 2025, marking a 34% year-on-year decrease [11]. - The company is facing high inventory levels, with a reported inventory coefficient of 2.60, indicating substantial operational pressure [15]. - Over 30% of Jaguar Land Rover's dealers in China are currently operating at a loss, highlighting the challenges in the market [17]. Group 4: Future Plans and Strategic Initiatives - Jaguar Land Rover is actively working to enhance its presence in the Chinese market, including a strategic partnership with Chery Automobile to launch new electric vehicles under the "Freelander" brand [18][21]. - The first model under the Freelander brand is expected to be a plug-in hybrid, set to debut in the second half of 2026, initially targeting the Chinese market [21].

Core Viewpoint - Jaguar Land Rover is committed to creating a new modern luxury experience for Chinese consumers throughout the entire lifecycle of their products, emphasizing quality as the foundation for success in a competitive market [2][27]. Group 1: Quality and Recognition - In the 2025 China Initial Quality Study (IQS) by J.D. Power, Jaguar Land Rover achieved first place among luxury brands, with Land Rover scoring 208 PP100, and the Range Rover leading the large luxury SUV segment [2][21]. - The recognition from authoritative rankings reflects consumer confidence in Jaguar Land Rover, showcasing the results of collaboration between the team and dealer partners [2][4]. Group 2: Localization and Innovation - The success of Jaguar Land Rover is attributed to its ability to integrate global standards with localized capabilities, particularly through its Changshu manufacturing base, which has become a hub for innovation tailored to the Chinese market [4][6]. - The collaboration with Chery Automobile to create the Freelander brand exemplifies a new model of localization that goes beyond traditional joint ventures, focusing on mutual benefit and deep cooperation [6][10]. Group 3: User-Centric Approach - Jaguar Land Rover's research and development are driven by real user needs, ensuring that quality is not just an end result but a starting point throughout the product lifecycle [6][10]. - The company emphasizes understanding user experiences in various environments, ensuring that vehicles maintain reliability under diverse conditions [8][10]. Group 4: New Modern Luxury - High quality serves as the foundation for Jaguar Land Rover's "new modern luxury" strategy, which integrates technology, sustainability, and personalization while respecting the brand's heritage [12][18]. - The introduction of innovative materials and designs, such as the collaboration with ECONYL for recycling waste materials, aligns with the values of today's high-end consumers [12][13]. Group 5: Customer Experience and Service - Jaguar Land Rover has consistently ranked high in customer satisfaction, with a score of 775 in the 2025 J.D. Power Sales Satisfaction Index, marking the highest score for luxury brands in five years [23][25]. - The company has enhanced service offerings through digital platforms, allowing users to track orders and manage vehicle services conveniently, reflecting a commitment to improving service transparency and diversity [23][25]. Group 6: Market Performance - Jaguar Land Rover maintains a leading position in the luxury SUV market, with the Range Rover being the best-selling model in the segment priced above 1.5 million yuan, showing a 10% year-on-year sales increase in the first half of the year [21][27]. - The brand's resilience in fluctuating market conditions is attributed to its precise response to high-end consumer demands in design, performance, and quality [21][27].