Core Insights - The article discusses the presence of Japanese brands in the Chinese market that disguise themselves as local products, highlighting the consumer perception of these brands as domestic goods despite their foreign origins [1][3][12]. Group 1: Market Presence and Performance - Suntory's revenue for 2024 is projected to reach 3,079.7 billion yen, approximately 149.6 billion RMB, with over half of its income derived from overseas markets, particularly China [3]. - Suntory has accumulated revenue exceeding 140 billion RMB in China, surpassing the annual revenue of Nongfu Spring for 2024 [3]. - Yakult, since its entry into China in 1996, achieved a market share of 60% in the low-temperature yogurt drink sector by 2018, indicating its strong market penetration [5]. Group 2: Marketing Strategies - Suntory's marketing strategy includes using Chinese packaging and cultural elements to create a perception of being a local brand, which has been effective since its market entry in 1997 [3][5]. - The success of these brands is attributed to their ability to localize their products and marketing, such as Sofy's packaging stating "designed for Chinese women" [5][8]. - Daikin has established itself in the commercial air conditioning market through high-end positioning and technical advantages, despite lower brand recognition among general consumers [7]. Group 3: Challenges and Market Dynamics - Japanese brands face increasing competition from local brands like Nongfu Spring and Yuanqi Forest, which are rapidly gaining market share and innovating more flexibly [12][14]. - Consumer awareness regarding brand authenticity is rising, leading to a backlash against these "disguised" foreign brands, with discussions about their true origins becoming more prevalent on social media [12][14]. - The shift in consumer perception has prompted some Japanese companies to emphasize their Japanese heritage and quality in marketing efforts [12][14]. Group 4: Consumer Perspective - The article suggests that consumers should approach these brands with a rational mindset, recognizing that while the marketing strategies may be perceived as deceptive, they are legally compliant [13]. - It emphasizes the importance of understanding the contributions of these companies to the Chinese economy, including local production and employment [13]. - Consumers are encouraged to make informed choices based on product quality and value rather than solely on brand origin [13][14].