Group 1: Leadership Transition - The new CEO of Dongfang Zhenxuan is Sun Jin, who has been with New Oriental Education Technology Group since 2006 and has held various positions within the organization [3][4] - Sun Jin's management style is viewed positively by some employees for being practical and understanding frontline operations, while others criticize him for promoting a "overtime culture" [5][9] - The leadership change comes shortly after the departure of former CEO Sun Dongxu, who left due to personal reasons, indicating ongoing instability in the company's management [12][13] Group 2: Company Challenges - Dongfang Zhenxuan is facing significant operational challenges, including a sharp decline in revenue, with fiscal year 2025 revenue reported at 4.392 billion yuan, down 32.7% from 6.526 billion yuan in the previous year [15] - The company also reported a drastic drop in net profit, which fell by 97.5% to 6.191 million yuan from 24.9 million yuan year-on-year, primarily due to the sale of a subsidiary [15] - The competitive landscape is intensifying, as former key talent has launched a rival venture that has quickly gained a substantial following, surpassing Dongfang Zhenxuan's main account on social media [15]