Core Viewpoint - The State Council's recent opinion aims to unleash the potential of sports consumption and promote high-quality development in the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1][4][7]. Industry Development - The sports industry in China has shown steady growth, with a total scale reaching 3.67 trillion yuan in 2023, reflecting an average annual growth rate of 10.3% [4][5]. - The industry has evolved from a scale of 1.35 trillion yuan in 2014 to 3.67 trillion yuan in 2023, indicating significant progress towards the 2025 target of 5 trillion yuan [5][6]. Consumption Potential - Experts highlight the substantial potential for sports consumption, emphasizing the industry's role in boosting consumption, promoting urban-rural integration, enhancing regional economic vitality, and increasing employment [6][7]. Policy Measures - The opinion focuses on six key areas: supply, demand, market entities, innovative integration, factor supply, and basic guarantees, proposing targeted measures to address new trends and directions in the sports industry [4][7]. - Specific measures include expanding the supply of sports products, enriching sports events, and enhancing the development level of professional sports events [8][10]. Event Economy - The sports event economy is identified as a core lever for high-quality development, with a focus on diversifying event offerings to meet the varied needs of the public [8][10]. - Data from the first half of 2025 indicates that key events in several provinces generated over 16 billion yuan in related consumption, showcasing the economic impact of sports events [8][10]. Venue Utilization - The opinion encourages the renovation and upgrade of public sports venues, promoting market-oriented operations and the development of specialized venue management entities [12][14]. - Approximately 52% of sports venues in China receive fewer than 500 visitors weekly, indicating a need for improved utilization and diversified functions [14]. Outdoor and Ice Sports - The opinion emphasizes the importance of outdoor and ice sports, aiming to enhance participation and economic impact through supportive policies and infrastructure development [15][19]. - The outdoor sports sector is projected to see significant growth, with online participation expected to reach around 200 million people and total consumption exceeding 300 billion yuan by 2024 [19].