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优质IP创造性转化与场景化深耕
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阅文上半年归母净利润8.5亿元 IP衍生品GMV达4.8亿元
Xin Lang Ke Ji· 2025-08-12 09:56
Group 1 - The core viewpoint of the articles highlights that阅文集团 reported strong financial performance for the first half of 2025, with revenue reaching 3.19 billion yuan and net profit attributable to shareholders at 850 million yuan, reflecting a year-on-year growth of 68.5% [1] - The online reading content ecosystem of the company continues to thrive, with online business revenue increasing by 2.3% to 1.99 billion yuan [1] - The IP operation business shows robust strength in premium film and animation sectors, with significant progress in new areas such as short dramas and IP derivatives, achieving a GMV of 480 million yuan, nearing last year's total [1] Group 2 - The average monthly paying user count (MPU) reached 9.2 million, marking a year-on-year increase of 4.5%, while the number of works with monthly ticket sales exceeding 10,000 grew by 20%, and those exceeding 1 million increased by 200% [1] - The CEO of the company emphasized that 2025 is a pivotal year for strong development momentum, driven by the explosive growth of short dramas and the creative transformation of quality IP [2] - The company aims to leverage its extensive IP reserves and industry chain collaboration to lead the restructuring of the industry and drive the evolution of China's IP ecosystem [2]