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格力和小米高管嘴仗不断的“榜单”,也该祛魅了
3 6 Ke· 2025-08-26 12:05
Group 1 - The article discusses the trend of companies in various industries, particularly in the automotive and home appliance sectors, increasingly sharing sales data and rankings, which has led to disputes over the accuracy and interpretation of these figures [3][4][6]. - The automotive industry is highlighted with a specific example of a public dispute between Li Auto and Chenglong Truck regarding crash test results, indicating the competitive and contentious nature of the market [3]. - In the home appliance sector, a conflict arose between Xiaomi and Gree over conflicting sales data from a third-party agency, Aowei Cloud Network, showcasing the discrepancies in data interpretation and the impact on brand reputation [4][6]. Group 2 - The article points out that the credibility of rankings from third-party institutions is being questioned, as seen in the real estate sector where a ranking omitted a major player, Country Garden, leading to public skepticism [8][9]. - The Hu Run Research Institute's ranking of non-state-owned enterprises has faced criticism for its lack of transparency and clarity in methodology, raising concerns about the validity of the rankings [12][13]. - The article emphasizes that different ranking methodologies can lead to vastly different results, as illustrated by the discrepancies in smartphone market share data from IDC and BCI, highlighting the complexity of market analysis [25][26]. Group 3 - The article suggests that rankings are often manipulated or misinterpreted, leading to a distorted view of industry performance, which can mislead stakeholders [11][15]. - It discusses the phenomenon of "identity politics" in rankings, where companies use rankings to bolster their image rather than provide an accurate reflection of their market position [6][20]. - The article concludes that while rankings can provide insights, they should not be the sole basis for evaluating a company's performance or market position, as they can be influenced by various factors [34][38].