Investment Rating - The report indicates a positive outlook for the membership-based retail industry in China, driven by the steady increase in the middle-income population and the expected market growth [5]. Core Insights - Membership-based retail is a manifestation of supply chain efficiency revolution and consumer stratification, aiming to enhance customer loyalty and consumption stickiness through differentiated services and benefits [3][4]. - The market size of China's membership-based retail industry is projected to grow from 25.36 billion RMB in 2019 to 44.69 billion RMB in 2025, with a compound annual growth rate (CAGR) of 12% [27][30]. Summary by Sections Industry Overview - Membership-based retail services involve issuing membership cards to create a specific consumer group, providing them with preferential prices and exclusive services [17][18]. - The industry has evolved through various stages: emergence, development, rapid growth, and maturity, reflecting innovation in business models and deep integration of consumer demand with technological changes [24][25]. Industry Chain Analysis - The industry chain consists of upstream suppliers (international brands, private labels, and local brands), midstream participants (membership-based retail players), and downstream consumers, typically characterized by higher income levels [35][46]. - Membership-based retail enterprises focus on product selection and quality control to establish competitive advantages, with a significant emphasis on private label products [39][42]. Current Status of the Industry - Membership-based retail enterprises are primarily located in first-tier and new first-tier cities, with a gradual decrease in coverage as city tiers lower [51]. - The report highlights the importance of differentiated membership benefits and tiered membership systems to enhance customer engagement and retention [4][20]. Development Trends - The report anticipates continued growth in the membership-based retail market, supported by the increasing middle-income population, which is expected to reach 611 million by 2025, with an average income of 38,560 RMB per person [5][35]. - The industry is likely to evolve towards more vertical and personalized offerings, leveraging technology such as big data for precise marketing [3][18].