会展4.0时代
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“琶洲之星”专访:会展4.0时代,琶洲将迎更多全球卖家
Nan Fang Du Shi Bao· 2025-08-26 11:57
Core Insights - The article highlights the significant development of the Pazhou area in Guangzhou, which has evolved into a new industrial hub integrating exhibitions, e-commerce, and the digital economy [1] - Wang Zhaoyun, the founder of Guangdong Hongwei International Exhibition Group, has played a pivotal role in the growth of the exhibition industry in Pazhou, making it a leading player in the national market [1][4] Industry Development - The exhibition industry in China began to take off after the country joined the World Trade Organization in December 2001, which opened the market to global exhibition companies [4] - The Guangzhou International Trade Fair, known as the Canton Fair, transitioned to Pazhou in 2008, resolving logistical challenges associated with large exhibits [5][7] - The exhibition industry in Pazhou has undergone several phases, categorized from 1.0 to 4.0, reflecting the increasing scale and internationalization of events [8] Company Growth - Guangdong Hongwei International Exhibition Group has become the top exhibition organizer in China, hosting over 1 million square meters of exhibitions annually, surpassing some provincial capitals in total exhibition area [11] - The company has expanded its operations significantly since moving to Pazhou, with a cumulative exhibition area exceeding 15 million square meters over 17 years [11] Future Prospects - The Pazhou area is positioned as a world-class platform, with ongoing developments in various sectors such as artificial intelligence and digital economy, aiming to attract global businesses [12][13] - Wang Zhaoyun emphasizes the need for improved international services, such as payment systems and language support, to enhance the attractiveness of Pazhou for global exhibitors and buyers [15]