Core Viewpoint - The company Hitachi Construction Machinery will officially change its name to "LANDCROS Corporation" on April 1, 2027, pending approval at the shareholders' meeting in June 2026. This rebranding aims to signify a new phase of growth and innovation in response to evolving market demands and challenges in the construction and mining industries [2][5]. Company Name Change Background and Significance - The construction and mining industries are currently facing complex challenges such as labor shortages, stricter environmental regulations, rising operational costs, and the need to update aging infrastructure. The company has historically led the industry since the introduction of mechanical excavators in 1950 and the first domestically produced hydraulic excavator in Japan in 1965. However, the traditional hardware-centric business model is no longer sufficient to meet market needs, necessitating a transformation into a "Solution Provider" [5]. - The name change to "LANDCROS" is intended to accelerate this evolution and express the company's commitment to creating and delivering new value alongside customers. Despite the name change, the company will maintain its dedication to addressing customer challenges with high-quality products and services [5]. Brand Name "LANDCROS" Meaning - The new brand "LANDCROS" combines "LAND" representing the company's vision and four core values: Customer, Reliable, Open, and Solutions. It symbolizes the company's commitment to providing innovative solutions to all customers [6]. - The goal is to establish "LANDCROS" as a brand that customers feel proud to choose, shareholders believe is a wise investment, and employees find meaningful to work for. The brand aims to transcend traditional construction machinery manufacturing and continuously provide innovative solutions that contribute to a prosperous society for future generations [6]. Group Values and Vision - The company's vision aligns with its founding principles, aiming to contribute to a safe and sustainable society by realizing a prosperous land and thriving cities. "LANDCROS" embodies the determination to provide innovative solutions to clients in the global construction and mining sectors [4].