Core Viewpoint - The current consumption environment is challenging, yet the company remains unaffected, showcasing steady growth and the transformation of traditional agriculture [1] Quality Foundation - The company's robust development is rooted in its commitment to product quality, reflecting the overall quality upgrade of the Fuding white tea industry [2] - Fuding promotes the "two good and two replacements" standard, focusing on high-quality tea leaves and processing while replacing chemical pesticides and extensive processing [2] - By 2024, 80% of tea gardens will be ecological, significantly improving tea quality, with a 100% product qualification rate ensured through a city-level tea quality testing center [2] - A comprehensive big data traceability platform has been established, covering 360,000 acres of tea gardens and 77,000 tea farmers, enhancing transparency and trust in the production process [2] Intelligent Tea Production - The company operates an automated white tea production line, capable of processing the equivalent workload of 50 skilled workers per hour, ensuring efficiency and quality control [3] - The entire Fuding tea industry is advancing towards intelligent manufacturing, with a 40% increase in production efficiency through standardized production methods [3] - Fuding has been recognized as a "National Tea Technology Innovation Demonstration County," promoting technological advancements in tea production [3] Channel Innovation - The company is actively engaging with new consumer groups, becoming the exclusive tea partner for the China Open Tennis Tournament to attract younger consumers [4] - The Fuding government is expanding the "Z generation" consumer base through digital nomad projects and e-commerce live streaming, with over 5 billion views on Douyin in 2024 [4] - The involvement of younger demographics is revitalizing the tea industry, allowing traditional tea culture to be communicated in more engaging ways [4] Scene Extension - Fuding is expanding the value of tea through the "white tea+" model, integrating tea with sports, culture, and cuisine [5] - The "Tea BA" event combines competition with tea culture, while immersive tea culture experiences are being developed in tourism [5] - Fuding has been recognized by the FAO as a "Globally Important Agricultural Heritage System," positioning white tea as a cultural symbol of Eastern aesthetics and a healthy lifestyle [5] - The successful practices in Fuding demonstrate that traditional industries can achieve sustainable development through quality enhancement, technological innovation, channel renewal, and cultural integration [5]