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福建泉州举办泉台茶文化交流 助力两岸文旅融合发展
Zhong Guo Fa Zhan Wang· 2025-09-28 11:05
Group 1 - The event titled "Sharing a Pot of Tea and Admiring a Full Moon" focused on the cultural exchange of tea between Quanzhou and Taiwan, highlighting the importance of tea culture in fostering emotional connections and industry collaboration [1][8] - Quanzhou is recognized as the starting point of the Maritime Silk Road and a significant origin of Oolong tea, emphasizing the shared cultural heritage between the two regions [5][6] - The event featured a traditional Quanzhou puppet show, showcasing the unique charm of local intangible cultural heritage and setting a rich cultural tone for the exchange [3] Group 2 - The event aimed to deepen cooperation between the tea industries of Quanzhou and Taiwan, exploring opportunities in tea cultivation, quality enhancement, market expansion, and cultural integration [6][7] - Since its establishment, the Quanzhou Cultural and Creative Association has successfully organized three tea culture exchange events, attracting over 200 participants from both sides, contributing to emotional resonance and industry transformation [7] - The collaboration between various cultural and industry associations aims to promote the inheritance and development of Chinese tea culture through enhanced exchanges [8]
福鼎市工业和信息化局成功举办“海之味・海韵臻品”线上线下促销活动
Sou Hu Cai Jing· 2025-09-25 09:17
作为福建省十大海洋经济强县(市),福鼎拥有1.49万平方公里海域,超6万人投身海洋经济发展。近 年来,福鼎市锚定"海洋强市"战略目标,深入实施"六大工程",大力推进"鼎鱼计划",重点推动以鲈 鱼、大黄鱼为核心的水产加工业转型升级,构建现代化水产品精深加工产业体系,持续巩固全国渔业产 业标杆地位。 9月19日至9月21日,由福鼎市人民政府主办,福鼎市工业和信息化局、福鼎市文体和旅游局、嵛山镇人 民政府联合承办的"海之味・海韵臻品"线上线下促销活动举行,为市民游客带来了一场集"品海味、购 臻品、赏山海"于一体的特色盛宴。 舞台互动区的"1元拍卖"更是点燃全场热情。"福鼎品品香白茶酒1元起拍!""我加10元!""我出25 元!"游客王先生最终以200元拍下白茶酒,笑着举着战利品说:"既能支持本土产业,又能捡实惠,这 种互动太有意思了!" 直播间里也热度不减。镜头前,主播手持预制菜、即食海产、福鼎白茶等特色产品,详细介绍食材来 源、加工工艺与食用方法,还不时与现场参展商互动,邀请观众直观感受产品品质;屏幕另一端,无法 到场的网友通过直播间留言咨询、下单采购,实现"云采购"福鼎好货。网友们纷纷在评论区点赞:"哪 怕不在 ...
“绿叶子”变“金叶子” 科技赋能撑起农户“钱袋子”
Yang Shi Wang· 2025-08-28 07:59
Core Viewpoint - Fujian Fuding is recognized as the "Hometown of Chinese White Tea," benefiting from a unique climate that enhances the flavor of white tea, with peak production occurring during the Mid-Autumn Festival and National Day [1] Processing and Production - White tea processing is divided into two main stages: initial processing in the tea garden, which includes withering and drying, followed by refining in a processing facility [4] - A fully automated white tea refining production line in Fuding operates continuously during the peak season, processing 6 tons of white tea daily for various markets [5] Quality Control - The refining process involves critical tasks such as sorting to remove impurities like old leaves, broken tea, and foreign materials [7] - The first step in sorting is "color selection," using infrared technology to identify and eliminate discolored tea leaves [9] - Following color selection, "shape selection" employs AI to assess the size and shape of tea leaves, removing stems and stones, while "high-pressure static electricity" removes fine hairs and feathers [11] - The final step, "air selection," uses airflow to separate lighter fragments from the quality tea leaves, which is more efficient than traditional manual methods [12][14] Integration of Tradition and Technology - The combination of traditional methods and modern technology enhances the quality of white tea while preserving its traditional flavor [16] Economic Impact - The "enterprise + union + farmer" model has been implemented to standardize tea cultivation and management, leading to improved quality and increased income for tea farmers [19] - The comprehensive output value of Fuding white tea is projected to reach 15.518 billion yuan in 2024, highlighting its significance as a source of income for local farmers [19]
一杯茶“泡”出传统产业的创新转型
Jin Rong Shi Bao· 2025-08-27 02:40
Core Viewpoint - The current consumption environment is challenging, yet the company remains unaffected, showcasing steady growth and the transformation of traditional agriculture [1] Quality Foundation - The company's robust development is rooted in its commitment to product quality, reflecting the overall quality upgrade of the Fuding white tea industry [2] - Fuding promotes the "two good and two replacements" standard, focusing on high-quality tea leaves and processing while replacing chemical pesticides and extensive processing [2] - By 2024, 80% of tea gardens will be ecological, significantly improving tea quality, with a 100% product qualification rate ensured through a city-level tea quality testing center [2] - A comprehensive big data traceability platform has been established, covering 360,000 acres of tea gardens and 77,000 tea farmers, enhancing transparency and trust in the production process [2] Intelligent Tea Production - The company operates an automated white tea production line, capable of processing the equivalent workload of 50 skilled workers per hour, ensuring efficiency and quality control [3] - The entire Fuding tea industry is advancing towards intelligent manufacturing, with a 40% increase in production efficiency through standardized production methods [3] - Fuding has been recognized as a "National Tea Technology Innovation Demonstration County," promoting technological advancements in tea production [3] Channel Innovation - The company is actively engaging with new consumer groups, becoming the exclusive tea partner for the China Open Tennis Tournament to attract younger consumers [4] - The Fuding government is expanding the "Z generation" consumer base through digital nomad projects and e-commerce live streaming, with over 5 billion views on Douyin in 2024 [4] - The involvement of younger demographics is revitalizing the tea industry, allowing traditional tea culture to be communicated in more engaging ways [4] Scene Extension - Fuding is expanding the value of tea through the "white tea+" model, integrating tea with sports, culture, and cuisine [5] - The "Tea BA" event combines competition with tea culture, while immersive tea culture experiences are being developed in tourism [5] - Fuding has been recognized by the FAO as a "Globally Important Agricultural Heritage System," positioning white tea as a cultural symbol of Eastern aesthetics and a healthy lifestyle [5] - The successful practices in Fuding demonstrate that traditional industries can achieve sustainable development through quality enhancement, technological innovation, channel renewal, and cultural integration [5]
单场直播狂卖500万元!它靠什么把年轻人拿捏了?
Jin Rong Shi Bao· 2025-08-24 05:33
Core Insights - The overall consumption environment is challenging, yet the company remains unaffected, showcasing confidence in the tea industry's performance in Fuding City [1] - Fuding City's tea industry is projected to exceed a comprehensive output value of 15.5 billion yuan in 2024, with a brand value of 7.066 billion yuan, maintaining a top position in China's tea brand value rankings for fifteen consecutive years [1] Quality Improvement - The success of Pinpinxiang is attributed to its commitment to product quality, reflecting a broader quality upgrade in the Fuding white tea industry [2] - Fuding City has implemented a ban on chemical pesticides in tea gardens and established a comprehensive data traceability platform covering 360,000 acres of tea gardens and 77,000 tea farmers [2] Technological Innovation - The company has introduced an automated white tea refining production line, which processes the equivalent of 50 skilled workers per hour [3] - Fuding City has been recognized as a "National Tea Science and Technology Innovation Demonstration County," with technological innovations improving production efficiency by 40% [3] Market Expansion - The company has strategically partnered with the China Open Tennis Tournament and collaborated with well-known brands to diversify sales channels, targeting the Z generation [4] - In 2024, the Douyin platform recorded over 5 billion views on Fuding white tea topics, with top influencers achieving sales exceeding 5 million yuan in a single live stream [4] Cultural Integration - The Fuding white tea industry is undergoing a rapid modernization, integrating various sectors such as sports, tourism, and technology [5] - By 2025, Fuding white tea culture is expected to be recognized as a global important agricultural cultural heritage, symbolizing a cultural identity and lifestyle beyond just a product [5]
(活力中国调研行)品一味甘醇,从这杯福鼎白茶开始
Zhong Guo Xin Wen Wang· 2025-08-23 16:00
Core Insights - Fuding white tea, a traditional Chinese tea with a history of over 1400 years, is recognized for its unique quality characteristics, including ecological aroma and natural sweetness [1] - The tea industry in Fuding is significant, with a projected comprehensive output value of approximately 15.518 billion RMB in 2024 and over 100,000 jobs provided by the tea sector [1] Industry Overview - Fuding is known as the birthplace and core production area of white tea in China, with a tea garden area of about 319,100 acres available for harvesting in 2024 [1] - The tea sales in Fuding are expected to reach 659 million RMB in 2024, with a sales volume of 18,300 tons [3] Company Innovations - Fuding Pinpinxiang Tea Co., Ltd. has implemented an intelligent production line that retains 75% of the white tea essence, with the remaining 25% used for deep processing into products like hand creams and toiletries [2] - The company has adapted its products to cater to younger consumers by innovating traditional white tea cakes into convenient small shapes, which now account for 50% of its sales [2] Market Trends - The popularity of white tea among younger consumers is driving innovation in product offerings, including ready-to-drink tea and white tea beverages, which align with health consumption trends [2] - Fuding white tea has gained significant online traction, with over 50 billion views on Douyin and top influencers achieving sales exceeding 5 million RMB in single live streams [3] Quality Assurance - Fuding has established a big data traceability platform for white tea, involving over 76,000 tea farmers and 3,137 processing enterprises, ensuring quality control from the tea garden to the consumer [4] Export Growth - Fuding white tea is expanding its international presence, with exports reaching 1,200 tons in 2024, marking a 15% increase year-on-year [5] - The establishment of dedicated Fuding white tea stores in countries like Germany and France, with annual sales exceeding 500,000 euros per store, highlights the growing global market for this product [5]
白茶良种传“香”千里
Ren Min Ri Bao· 2025-07-30 22:33
Core Insights - Fujian Fuding has entered the off-season for tea harvesting, with local tea farmer Yuan Qiutao preparing for a break after harvesting over 2,000 pounds of tea leaves this spring, emphasizing the benefits of ecological farming which yields tea that is 30% more expensive than regular tea [1] Group 1: Agricultural Heritage - The Fuding white tea culture system has been recognized by the Food and Agriculture Organization of the United Nations as a globally important agricultural cultural heritage [1] - Fuding's unique geographical features, including mountains and coastal areas, contribute to the distinct flavor of its tea [1] Group 2: Tea Varieties - Fuding has developed unique and high-quality tea tree varieties, including the national-level tea tree varieties Fuding Da Bai tea and Fuding Da Hao tea [1] - Fuding Da Bai tea is adaptable and can be cultivated in regions such as Sichuan, Guizhou, and Shandong, while Fuding Da Hao tea is characterized by its robust buds and high yield of tea leaves [1] - These two varieties are particularly suitable for producing white tea and provide a rich genetic resource for breeding new tea tree varieties [1]
从福鼎白茶到黄河口大米:中国地理标志产品如何飘香国际市场
Zhong Guo Jing Ji Wang· 2025-07-07 13:24
Core Viewpoint - The event aims to promote Chinese geographical indication products internationally, enhancing public awareness of high-quality food and integrating local enterprises into the global green agricultural supply chain [1][4]. Group 1: Event Overview - The China Council for the Promotion of International Trade (CCPIT) hosted a promotional event for geographical indication products in Beijing on July 4, 2025 [1]. - The event featured representatives from various regions discussing their geographical indication industries and quality safety systems [1]. Group 2: Regional Highlights - Fuding City in Fujian Province reported a tea garden area of 319,100 acres, with a total tea production of 41,000 tons and an industry output value of 15.518 billion yuan in 2024 [2]. - The "Hua Ju Hong" product from Huazhou, Guangdong, has been a national geographical indication protected product since 2006, with a comprehensive quality control system in place [2]. - Dongying City in Shandong Province has developed 11 geographical indication agricultural products, leveraging its unique resources to enhance brand value and market competitiveness [3]. Group 3: Industry Statistics - As of the end of 2024, China has recognized a total of 2,544 geographical indication products, with a direct output value exceeding 960 billion yuan, showing stable growth over the years [4]. - The CCPIT emphasizes the importance of integrating high-quality geographical indication products into the global agricultural supply chain as a key step for enhancing international competitiveness [4].
柏柳村:白茶飘香的故乡
Core Viewpoint - Fuding white tea, recognized as a geographical indication product of China, has gained international acclaim and is deeply rooted in the unique culture and values of its origin, Fuding City, particularly in Bai Liu Village, known as the "First Village of Chinese White Tea" [1][3]. Group 1: Historical Significance - Fuding white tea was officially recognized as a protected geographical product by the former National Quality Supervision and Inspection Administration in June 2004 [1]. - Bai Liu Village has been a significant contributor to the white tea industry, with over 3 million acres of white tea seedlings planted nationwide, 70% to 80% of which originate from this village [1]. - The village was designated as the "First Village of Chinese White Tea" in 2009 after expert evaluation by the China International Tea Culture Research Association [1]. Group 2: Cultural Heritage - The legacy of white tea production in Bai Liu Village is attributed to generations of tea artisans, including Mei Xiangjing, a master of white tea making and a national intangible cultural heritage inheritor [3][4]. - Mei Xiangjing's grandfather, Mei Bozhen, played a pivotal role in promoting Fuding white tea, winning a gold medal at the Panama-Pacific International Exposition in 1915 [3][4]. - The family has a rich history in the tea business, with Mei Bozhen establishing a tea business that gained recognition across China and beyond [3][4]. Group 3: Modern Developments - The current tea production area in Bai Liu Village is approximately 5,400 acres, with 16 tea factories operating in the village [1]. - Mei Fusheng, a descendant of the Mei family, is committed to preserving traditional charcoal baking techniques in tea production, emphasizing quality control and the natural properties of white tea [7][8]. - The white tea industry in Fuding City is thriving, with 350,000 out of a population of 600,000 engaged in the white tea sector, supported by 300,000 acres of tea plantations [9].
走起!全国这些涉茶景区对高考学子免票啦
Nan Fang Nong Cun Bao· 2025-06-13 01:37
Core Viewpoint - Various scenic spots across China are offering free or discounted entry to high school and college entrance examination students, promoting tourism and celebrating tea culture [2][3]. Group 1: Scenic Spots and Offers - Luofu Mountain Scenic Area offers free admission from June 1 to August 31 for middle and high school students with valid ID and examination permit [5][6]. - Tianlu Mountain Tourist Resort provides multiple benefits from June 9 to July 10, including free entry with student ID or examination permit and discounted rafting tickets [12][14]. - Qiandao Lake Scenic Area allows free entry from June 1 to August 31 for examination students with valid permits [21][23]. - Putuo Mountain Scenic Area offers free boat tickets from June 10 to September 10 for students with examination permits [27][30]. - Taimu Mountain Scenic Area provides free entry from June 9 to August 31 for teachers and students with valid identification [36][38]. - Huangshan Scenic Area offers half-price tickets for students with valid student ID and examination permits during July and August [45][50]. - Jiuhua Mountain Scenic Area provides free entry and discounts on accommodations and dining for examination students from June 15 to August 31 [55][58]. Group 2: Cultural and Historical Significance - Luofu Mountain is known for its rich tea culture, dating back to the Wei and Jin dynasties, with a peak in the Ming and Qing dynasties [8][9]. - Tianlu Mountain has a favorable environment for high mountain tea cultivation, with a history of tea production since the Tang dynasty [15][17]. - Qiandao Lake is a key tea production area with 190,000 acres of tea gardens, producing various high-quality tea varieties [23][24]. - Putuo Mountain is famous for its Buddhist tea, with a cultivation history dating back to the Tang dynasty [30][32]. - Taimu Mountain is recognized as the origin of white tea, with significant cultural heritage related to tea production [39][40]. - Jiuhua Mountain has a long history of tea cultivation, with notable tea varieties developed since the Tang dynasty [58][60].