"当前消费环境并不乐观，但我们却未受到影响。"8月22日，在福建品品香茶业有限公司（以下简称"品 品香茶业"）的展厅中，公司董事长林振传面对"活力中国调研行"采访团的记者，语气沉稳且透着自 信。这份底气的背后，不仅是一家企业的稳步成长，更是传统农业的转型发展。 渠道焕新 在夯实品质与科技基石之后，福鼎白茶没有止步于传统渠道，而是主动拥抱新消费群体，实现市场精准 对接。例如，品品香茶业敏锐捕捉到体娱融合趋势，自2023年起成为中国网球公开赛独家茶叶合作伙 伴，吸引了更多年轻消费者的关注。 与此同时，福鼎市政府通过"数字游民"项目和电商直播，扩展"Z世代"消费群体。2024年，福鼎白茶在 抖音的话题播放量突破50亿次，头部主播单场销售超500万元。年轻群体的加入，为茶产业带来了新的 思维和活力，让传统的茶文化以更加生动、有趣的方式传播开来。 质量筑基 品品香茶业的稳健发展，首先源于对产品质量的追求，这也折射出福鼎白茶整体产业的质量升级历 程。"福鼎从种植、栽培、加工等源头环节开始，都围绕着质量安全展开。"福鼎市人大常委会主任蔡梅 生表示。 据了解，福鼎在全市范围内推广"两好两替代"标准，即好茶青、好工艺，替代化学 ...

"当前消费环境并不乐观，但我们却未受到影响！"8月22日，在福建品品香茶业的展厅里，公司董事长 林振传对《活力中国调研行》的记者表示。 自信的背后，是整个福鼎市茶产业亮眼的成绩单。数据显示，2024年，全市茶产业综合产值突破155亿 元，品牌价值高达70.66亿元，并连续十五年稳居"中国茶叶区域公共品牌价值十强"。 这杯看似普通的白茶，到底凭什么越卖越火？ 质量逆袭：从农药退场到全程溯源 品品香的成功源于对产品质量的极致追求，这也反映了整个福鼎白茶产业的质量升级之路。福鼎市全面 推行茶园不使用化学农药，实行基地化生态茶园管理，建立了完善的大数据溯源平台，覆盖36万亩茶 园、7.7万户茶农、3100家加工主体。 在保证品质的同时，创新成为产业发展的新引擎。品品香推出的"晒白金"系列因冲泡便捷成为销量冠 军，即将面世的"针自在"钛杯系列进一步降低了高品质白茶的饮用门槛。这种创新不仅发生在一家企 业，整个福鼎茶产业都在持续探索茶产品的现代化表达。 品品香白茶成功入驻山姆会员店。 图片由品品香茶业提供 场景延伸：开创多元融合的发展新模式 品品香的逆势上扬只是福鼎白茶产业发展的一个缩影。这个拥有千年历史的产业正在以惊人 ...

当下，年轻人越来越爱喝茶，成为茶叶消费的新动力。为更好地迎合年轻人的消费习惯、拓展年轻人消 费市场，品品香茶业公司将传统的白茶饼进行结构创新，变成36粒、72粒的梯形小状，让年轻人在饮茶 过程中更方便、更便捷。 "轻轻一掰，就可以将白茶小粒摘下，从上午泡到下午，可闷可泡又可煮，壶壶枣香足。"品品香茶业总 经理邵克平说，白茶"不炒不揉、自然萎凋"的天然工艺，造就了福鼎白茶的健康属性。如今这款产品占 到公司所有产品销售的50%，十年已销售1200万盒。 据介绍，白茶富含茶多糖、黄酮类物质，契合健康消费趋势，已开发白茶饮料、白茶面膜等衍生品，并 推出系列即饮茶，市场反响热烈。 与此同时，福鼎市不断创新消费空间，引领公众的消费习惯。包括在香港设立福鼎白茶香港推广中心， 根据香港的消费场景，着重推广"闷泡"方式，深入茶楼、酒楼、戏楼进行推广；用保温杯等闷泡容器便 于携带，做到"随身带一壶白茶走天下"，创造新的环境和模式来促进消费。 中新网宁德8月23日电 (记者卢岩叶茂)作为中国六大传统茶类之一，白茶始于唐宋，盛于明清，因成茶 芽头肥壮、满披白毫、如银似雪而得名。 福鼎白茶已有1400多年历史，唐代陆羽《茶经》中记载： ...

Core Viewpoint - The event aims to promote Chinese geographical indication products internationally, enhancing public awareness of high-quality food and integrating local enterprises into the global green agricultural supply chain [1][4]. Group 1: Event Overview - The China Council for the Promotion of International Trade (CCPIT) hosted a promotional event for geographical indication products in Beijing on July 4, 2025 [1]. - The event featured representatives from various regions discussing their geographical indication industries and quality safety systems [1]. Group 2: Regional Highlights - Fuding City in Fujian Province reported a tea garden area of 319,100 acres, with a total tea production of 41,000 tons and an industry output value of 15.518 billion yuan in 2024 [2]. - The "Hua Ju Hong" product from Huazhou, Guangdong, has been a national geographical indication protected product since 2006, with a comprehensive quality control system in place [2]. - Dongying City in Shandong Province has developed 11 geographical indication agricultural products, leveraging its unique resources to enhance brand value and market competitiveness [3]. Group 3: Industry Statistics - As of the end of 2024, China has recognized a total of 2,544 geographical indication products, with a direct output value exceeding 960 billion yuan, showing stable growth over the years [4]. - The CCPIT emphasizes the importance of integrating high-quality geographical indication products into the global agricultural supply chain as a key step for enhancing international competitiveness [4].

Core Viewpoint - Fuding white tea, recognized as a geographical indication product of China, has gained international acclaim and is deeply rooted in the unique culture and values of its origin, Fuding City, particularly in Bai Liu Village, known as the "First Village of Chinese White Tea" [1][3]. Group 1: Historical Significance - Fuding white tea was officially recognized as a protected geographical product by the former National Quality Supervision and Inspection Administration in June 2004 [1]. - Bai Liu Village has been a significant contributor to the white tea industry, with over 3 million acres of white tea seedlings planted nationwide, 70% to 80% of which originate from this village [1]. - The village was designated as the "First Village of Chinese White Tea" in 2009 after expert evaluation by the China International Tea Culture Research Association [1]. Group 2: Cultural Heritage - The legacy of white tea production in Bai Liu Village is attributed to generations of tea artisans, including Mei Xiangjing, a master of white tea making and a national intangible cultural heritage inheritor [3][4]. - Mei Xiangjing's grandfather, Mei Bozhen, played a pivotal role in promoting Fuding white tea, winning a gold medal at the Panama-Pacific International Exposition in 1915 [3][4]. - The family has a rich history in the tea business, with Mei Bozhen establishing a tea business that gained recognition across China and beyond [3][4]. Group 3: Modern Developments - The current tea production area in Bai Liu Village is approximately 5,400 acres, with 16 tea factories operating in the village [1]. - Mei Fusheng, a descendant of the Mei family, is committed to preserving traditional charcoal baking techniques in tea production, emphasizing quality control and the natural properties of white tea [7][8]. - The white tea industry in Fuding City is thriving, with 350,000 out of a population of 600,000 engaged in the white tea sector, supported by 300,000 acres of tea plantations [9].

Core Viewpoint - Various scenic spots across China are offering free or discounted entry to high school and college entrance examination students, promoting tourism and celebrating tea culture [2][3]. Group 1: Scenic Spots and Offers - Luofu Mountain Scenic Area offers free admission from June 1 to August 31 for middle and high school students with valid ID and examination permit [5][6]. - Tianlu Mountain Tourist Resort provides multiple benefits from June 9 to July 10, including free entry with student ID or examination permit and discounted rafting tickets [12][14]. - Qiandao Lake Scenic Area allows free entry from June 1 to August 31 for examination students with valid permits [21][23]. - Putuo Mountain Scenic Area offers free boat tickets from June 10 to September 10 for students with examination permits [27][30]. - Taimu Mountain Scenic Area provides free entry from June 9 to August 31 for teachers and students with valid identification [36][38]. - Huangshan Scenic Area offers half-price tickets for students with valid student ID and examination permits during July and August [45][50]. - Jiuhua Mountain Scenic Area provides free entry and discounts on accommodations and dining for examination students from June 15 to August 31 [55][58]. Group 2: Cultural and Historical Significance - Luofu Mountain is known for its rich tea culture, dating back to the Wei and Jin dynasties, with a peak in the Ming and Qing dynasties [8][9]. - Tianlu Mountain has a favorable environment for high mountain tea cultivation, with a history of tea production since the Tang dynasty [15][17]. - Qiandao Lake is a key tea production area with 190,000 acres of tea gardens, producing various high-quality tea varieties [23][24]. - Putuo Mountain is famous for its Buddhist tea, with a cultivation history dating back to the Tang dynasty [30][32]. - Taimu Mountain is recognized as the origin of white tea, with significant cultural heritage related to tea production [39][40]. - Jiuhua Mountain has a long history of tea cultivation, with notable tea varieties developed since the Tang dynasty [58][60].

Core Points - The Gansu Gaolan Shichuan Ancient Pear Garden System, Zhejiang Deqing Freshwater Pearl Composite Breeding System, and Fujian Fuding White Tea Culture System have been recognized as Globally Important Agricultural Heritage Systems by the Food and Agriculture Organization (FAO) [15][16] - China now has a total of 25 Globally Important Agricultural Heritage Systems, maintaining the highest number in the world [15][16] - The recognition emphasizes the importance of protecting agricultural cultural heritage as a shared responsibility of humanity [15][16] Gansu Gaolan Shichuan Ancient Pear Garden System - Located in Gansu Province, this system features unique agricultural practices such as "Tianbashi" high-altitude operations and ecological methods like integrated farming and traditional preservation techniques [2][10] - The system reflects the wisdom of harmonious coexistence between humans and nature, showcasing sustainable agricultural practices [15][16] Zhejiang Deqing Freshwater Pearl Composite Breeding System - Situated in Zhejiang Province, this system is based on the mutualistic relationship between fish and mussels, utilizing local pearl farming techniques [6][10] - It encompasses a diverse range of aquatic biological resources, promoting ecological balance and sustainability [6][10] Fujian Fuding White Tea Culture System - Located in Fujian Province, this system is characterized by unique tea varieties and traditional tea-making techniques, supported by favorable geographical and climatic conditions [10][11] - The tea industry in Fuding has significant economic value, with a total tea garden area of 319,100 acres and a comprehensive industry output value of approximately 15.52 billion yuan [11][15] Economic and Cultural Value - Agricultural cultural heritage systems not only provide production and ecological functions but also contribute to economic, social, cultural, and technological values [16] - Research indicates that the brand value of agricultural products from these heritage systems can increase by 10% to 30%, with local residents benefiting significantly from protection and utilization efforts [16]

Group 1 - The core viewpoint of the articles highlights the critical role of financial support from Agricultural Bank in revitalizing the tea industry in Fuding, Fujian, particularly for white tea farmers and companies [1][2] - Fuding's white tea industry is characterized by long cycles and high investment requirements, making access to funding a key constraint for development [1] - The Agricultural Bank of Fuding has established specialized service teams and tailored financial products like "Huinong e-loan" and "Xingcha loan" to address the funding needs of local tea farmers and companies [2] Group 2 - The comprehensive output value of Fuding's tea industry reached 15.518 billion yuan in 2024, indicating significant growth and increased income for tea farmers and expanding tea enterprises [2] - As of April this year, the balance of "Huinong e-loan" reached 1.745 billion yuan, an increase of 232 million yuan since the beginning of the year, benefiting 8,122 tea farmers and 40 tea companies across 17 towns and 241 administrative villages [2] - The support from Agricultural Bank has led to the successful construction of new processing facilities and the scaling up of tea production, enhancing the overall competitiveness of Fuding's white tea in domestic and international markets [2]

Core Insights - The "2025 National Tea Regional Public Brand Influence Index Report" has been released, ranking Fenghuang Dancong tea fourth with an index of 926, indicating a significant increase in brand influence compared to its fifth place in 2024 [2][3]. Brand Rankings - The top four tea brands in the report are: 1. Anxi Tieguanyin - 946.8 2. Xinyang Maojian - 945 3. Fuding White Tea - 942.3 4. Fenghuang Dancong Tea - 926 [4]. Report Overview - The report was compiled by the Tea Industry Branch of the China Agricultural International Cooperation Promotion Association and the Brand Development and Research Center of the China Agricultural Research Institute, covering 88 regional public tea brands across 15 provinces [5][6]. Analysis Dimensions - The report analyzes the competitive landscape of Chinese tea brands through six dimensions: industry development, market conditions, brand building, brand awareness, market share, and online presence [7]. Regional Distribution - The report highlights that the provinces of Henan, Fujian, Guangdong, and Anhui dominate the tea brand landscape in China [11]. Tea Category Insights - The report notes a "head and tail" phenomenon in green tea brands, while oolong and black teas adopt a "small but refined" strategy, with Anxi Tieguanyin and Guangdong Fenghuang Dancong forming a "Fujian-Guangdong Oolong Corridor" [12][13]. Brand Influence Trends - The report identifies three structural trends facing regional public tea brands: resource concentration towards leading brands, solidified consumer recognition, and high barriers for new brands [17]. Strategic Recommendations - Leading brands are advised to strengthen value leadership, mid-tier brands should focus on niche markets, and lower-tier brands need to innovate agilely to break through [18].

Group 1 - The core viewpoint of the articles highlights the recognition of three new agricultural heritage systems in China, bringing the total to 25, maintaining the country's leading position globally in this regard [1][2] - The recognized agricultural heritage systems include the Gansu Gaolan Shichuan Ancient Pear Garden System, the Zhejiang Deqing Freshwater Pearl Composite Breeding System, and the Fujian Fuding White Tea Cultural System, all of which have significant historical and cultural value while still being actively utilized in production [1] - The agricultural heritage systems reflect China's rich farming civilization and embody sustainable practices that harmonize human activity with nature, showcasing traditional wisdom and practices that are valuable for global sharing [1][2] Group 2 - Since 2012, China has initiated the discovery of national-level agricultural cultural heritage, resulting in the identification of 188 important agricultural cultural heritage items across seven batches [2] - The Yunnan Honghe Hani Rice Terraces Agricultural Cultural Heritage Area exemplifies the successful integration of traditional agricultural practices with modern tourism and e-commerce, attracting significant visitor numbers and generating substantial economic benefits [2] - The protection and promotion of agricultural cultural heritage face challenges, including insufficient legal coverage, low public participation, and the need for better marketing of unique agricultural products [2][3] Group 3 - Farmers play a crucial role in the protection and transmission of agricultural cultural heritage, and their benefits are essential for the effective preservation and continuation of these practices [3]