Core Insights - The company is actively expanding its business footprint through a series of health-focused launch events across multiple cities, aligning with the "Healthy China" strategy and the development direction of "new quality productivity" [1][9][22] Group 1: Health Products and Services - The core segment of the company includes the unique "moxibustion" service, which utilizes high-quality mugwort and modern techniques to provide consumers with a new experience in physical and mental wellness [3] - The "Old Fire Water" project innovatively develops health drinks based on traditional drinking concepts, featuring a unique alkaline and soft water quality suitable for various daily uses [6][9] - The company emphasizes the integration of traditional wisdom with innovative exploration through its moxibustion and Old Fire Water projects, addressing societal health needs [6][9] Group 2: Strategic Alignment and Innovation - The company aligns its development with national strategies, enhancing public health literacy through specialized services and contributing to the "Healthy China" goal by optimizing dietary structures [9] - The focus on "new quality productivity" drives the company to invest in research and cross-industry collaboration, exploring the multifaceted value of water and ice resources for applications in food preservation and healthcare [9][14] Group 3: Sustainable Business Model - The company has established a complete industrial chain from production to service, ensuring product quality and supply chain stability through a self-production and self-marketing model [12] - By connecting various business formats like moxibustion and tea shops through "Old Fire Water," the company creates a health lifestyle platform catering to diverse consumer needs [12] Group 4: Technological Advancements - The company has made significant investments in the research and application of water and ice, successfully developing specialized ice materials for various industries, enhancing efficiency and promoting environmental sustainability [14] - The introduction of "Cold-Free Advanced Ice" represents a transformative change in the beverage market, appealing particularly to younger consumers and those with sensitive stomachs [16][17] Group 5: Social Responsibility and Future Outlook - The company adheres to the philosophy that improving water quality equates to improving lives, focusing on social needs while striving for a balance between social and economic benefits [21] - The successful launch of health initiatives across more cities marks a significant step for the company, which aims to promote healthier lifestyles and contribute to societal well-being [22]