Core Viewpoint - Xu Fu Ji is launching a nationwide New Year candy parade, aiming to distribute 100 million candies and enhance cultural engagement during the Spring Festival [1][3] Group 1: Event Overview - The candy parade will take place in 18 cities over 39 days, starting from Beijing and Shenyang, expanding its reach across the country [1] - The parade features a giant candy truck designed to resemble a traditional New Year candy container, creating an immersive experience for participants [1] Group 2: Interactive Activities - The event includes interactive games such as a "New Year Candy Claw Machine" and "Candy Ring Toss," attracting both adults and children [2] - The highlight is the "giant real-life candy claw machine," allowing participants to physically engage and win candies, enhancing the fun and shareability of the experience [2] Group 3: Cultural Significance - Xu Fu Ji views New Year candies as not just snacks but as a cultural symbol of family reunion and emotional connection during the festive season [3] - The parade serves as a medium to convey "Fu culture," making traditional festive elements more tangible and relatable for consumers [3]