刘强东给乡亲送年货的车队排起了长龙 腊月里的光明村，年味正浓。当13辆长达9米6的京东物流车队排起长龙，浩浩荡荡驶入江苏宿迁光明村时，这个因京东集团创始人刘强东而闻名的小村 庄，再次成为全国网友"羡慕嫉妒"的对象。 每经编辑｜蒙锦涛 1月29日清晨，江苏宿迁光明村党群服务中心广场早被挤得水泄不通。 村民们大多骑着小三轮车、不到八点就开始排队，个个笑得合不拢嘴。广场中央的年货堆成了小山，直播镜头刚扫过，弹幕瞬间炸锅："这年味儿，隔着 屏幕都香！" 从"方言手机"到"护眼台灯" 刘强东年货清单成网友"种草"现场 今年，刘强东年货清单再次升级，不仅有米面油等实用好物，还有能识别方言的AI手机、能语音控制的电热毯，甚至专门为孩子们准备了护眼台灯。 CHIH Figh XHE 4 k 大爷大娘 叔叔婶婶 兄弟姐妹 小朋友们,过年好! 今年又给乡亲们准备了一些暖心的年货 给村里的大爷大娘们 准备了 能识别方言的OPPO大屏AI手机 视频一开,乡音就在耳边; 再配上 "福临门米面油"。 祝您福寿安康,天天都有好心情! 作为从宿迁光明村走出去的企业家，早在2015年春节，刘强东就曾回到老家，为全村650余名60岁以上的老人每 ...

Core Viewpoint - Xu Fu Ji is launching a nationwide New Year candy parade, aiming to distribute 100 million candies and enhance cultural engagement during the Spring Festival [1][3] Group 1: Event Overview - The candy parade will take place in 18 cities over 39 days, starting from Beijing and Shenyang, expanding its reach across the country [1] - The parade features a giant candy truck designed to resemble a traditional New Year candy container, creating an immersive experience for participants [1] Group 2: Interactive Activities - The event includes interactive games such as a "New Year Candy Claw Machine" and "Candy Ring Toss," attracting both adults and children [2] - The highlight is the "giant real-life candy claw machine," allowing participants to physically engage and win candies, enhancing the fun and shareability of the experience [2] Group 3: Cultural Significance - Xu Fu Ji views New Year candies as not just snacks but as a cultural symbol of family reunion and emotional connection during the festive season [3] - The parade serves as a medium to convey "Fu culture," making traditional festive elements more tangible and relatable for consumers [3]

Core Insights - Xu Fu Ji is positioned as a cultural icon for the Chinese New Year candy market, aiming to connect with 500 million Chinese families through its products [3][5] - The company emphasizes emotional connections and cultural resonance in its marketing strategy, moving beyond just selling candy to becoming a symbol of family ties and traditions [3][14] Product Innovation - The 2026 New Year candy series features significant upgrades, including a transformation in the production process of the traditional "Su Xin Tang," increasing the layers from 64 to 128 for a richer taste experience [6] - Packaging design has been enhanced, inspired by traditional Chinese elements, such as the "Treasure Bowl," symbolizing wealth and good fortune [8] Cultural Integration - The new candy series reflects a cultural leap, drawing inspiration from the Tang Dynasty, with designs that resonate with modern aesthetics while maintaining traditional significance [9][11] - Xu Fu Ji's approach aligns with the growing trend of "Guochao" (national trend), with a projected market size exceeding 3 trillion yuan by 2028, indicating a strong consumer preference for culturally infused products [11] Emotional Marketing - The company has upgraded its gift box offerings, focusing on emotional connections and cultural significance, transforming them into experiential gifts rather than just consumables [14][15] - The "Longma Sending Blessings" series emphasizes cultural themes, making the packaging a collectible item that embodies cultural confidence and family memories [15] Marketing Strategy - Xu Fu Ji is actively pursuing a younger audience through innovative marketing strategies, including the "Send Fortune with a Billion Candies" campaign, which has become a hallmark of their New Year promotions [17] - The company is enhancing its digital marketing efforts by collaborating with platforms like Meituan and Douyin, aiming to engage younger consumers through live streaming and social media [19]