北京商报讯(记者郭秀娟实习记者王悦彤)9月10日，在2025年中国国际服务贸易交易会举行的"民族品牌 的脊梁——中国食品工业高质量发展与自主创新全球路径"主题论坛上，旺旺集团研发中心总处长陈俊 江分享了旺旺集团"大作战"软糖的创新成长之路，从初创期到成长期，2019—2024年，"大作战"软糖共 推出超7种口味，并面对不同消费群体不断进行包装设计以及营销上的创新。他指出，做产品要从口 味、造型、包装方式等方面不断创新尝试来迎合市场，厚积薄发，终将成为日后成长的养分。 ...

Group 1 - The article presents a dual perspective on America, highlighting its roughness and advanced nature, emphasizing the contradictions within its culture and society [5][6][26]. - The author describes the inefficiencies and lack of service quality in various sectors, such as car rentals and hotels, indicating a general decline in service standards post-pandemic [7][9][10]. - The article notes that despite the advanced education system, a significant portion of the American population lacks higher education, which contributes to a general lack of awareness about global geography and events [10][14]. Group 2 - The article discusses the high obesity rate in America, which stands at 40%, attributing it to dietary habits that favor sugary and processed foods [21][20]. - It contrasts the fitness culture prevalent in the country with the obesity crisis, indicating a societal divide based on economic status and lifestyle choices [18][21]. Group 3 - The article highlights the paradox of freedom and constraints in American society, where individuals enjoy personal freedoms but are also subject to numerous regulations and societal expectations [23][24]. - It emphasizes the importance of innovation and intellectual property protection in fostering a competitive business environment, which encourages creativity and entrepreneurship [25][14]. Group 4 - The article points out the historical context of America's wealth, noting that the country has never experienced war on its soil, which has contributed to its economic stability and growth [13][14]. - It discusses the continuous influx of global talent and resources into the U.S., which helps mitigate social challenges and supports ongoing development in various industries [14][16].

Core Viewpoint - The acquisition of Xu Fu Ji by Nestlé marks a significant strategic move, as it aims to transform Xu Fu Ji into a "national classic snack brand" amidst declining candy consumption trends in China [2][18]. Group 1: Acquisition Details - On March 3, Nestlé announced the acquisition of the remaining 40% stake in Xu Fu Ji, achieving full ownership after previously acquiring 60% for $1.7 billion in 2011 [2][5]. - Xu Fu Ji has been a dominant player in the Chinese candy market, achieving sales of over 1 billion yuan in 1997 and maintaining a leading position in the market since [5][7]. Group 2: Market Context - The candy market in China has been experiencing a decline, with traditional candy sales dropping by an average of 11.6% annually from 2019 to 2023 [13]. - The overall candy market growth has stagnated, with a compound annual growth rate of only 2% from 2016 to 2020, and a decline in production from 352,000 tons in 2016 to 288,000 tons in 2018 [15]. Group 3: Brand Transformation - Nestlé aims to leverage Xu Fu Ji's extensive distribution network to penetrate the growing snack market, which contrasts with the declining candy sector [18][19]. - Xu Fu Ji has already begun diversifying its product offerings beyond traditional candies, including snacks like nuts and cakes, to adapt to changing consumer preferences [21]. Group 4: Consumer Behavior - The perception of Xu Fu Ji as a "candy king" persists, with Nielsen data indicating a market share of over 30% in bulk candy sales [10]. - However, the cultural significance of candy during festivals like the Spring Festival is diminishing, leading to a decline in its consumption as a gift item [12][14].

Core Viewpoint - Nestlé's acquisition of the remaining 40% stake in Xu Fu Ji marks a significant move to gain full control over the brand, which has been a staple in the Chinese candy market but faces challenges in adapting to changing consumer preferences [2][19]. Group 1: Company Background - Xu Fu Ji, founded by the Xu brothers in the early 1990s, quickly became a leading candy brand in China, achieving sales of over 1 billion yuan by 1997 and maintaining a dominant market position since then [5][6]. - The brand's success is closely tied to its association with Chinese New Year, where candy sales can account for over 60% of annual revenue [6][12]. Group 2: Market Challenges - Despite being the market leader in bulk candy with over 30% market share, Xu Fu Ji faces declining demand for traditional candy as consumer habits shift away from sugary products [12][13]. - The overall candy market in China has seen a decline, with sales dropping by an average of 11.6% annually from 2019 to 2023 [14]. Group 3: Strategic Shift - Nestlé's decision to fully acquire Xu Fu Ji suggests a strategic pivot to reposition the brand as a "national classic snack brand," leveraging its extensive distribution network to tap into the growing snack market [19][22]. - The snack industry in China is experiencing robust growth, with the market for snacks projected to maintain a compound annual growth rate of around 10% from 2023 to 2028 [21][22]. Group 4: Future Prospects - Xu Fu Ji is diversifying its product offerings beyond traditional candy, with significant revenue coming from biscuits and other snack products, indicating a shift in strategy to adapt to modern consumer preferences [24]. - The brand aims to expand its distribution network to 2.6 million outlets by 2025, enhancing its market presence in the competitive snack industry [22].