近年来，中国软糖市场持续扩容，产品形态与消费场景不断延伸。在消费沉浸化、趣味化、个性化趋势推动下， 具备"好玩又好吃"特性的创新软糖尤其受到年轻消费者青睐。今年前三季度，好丽友旗下软糖品牌果滋果心延续 强劲增长态势，销售业绩同比实现强势双位数增长，持续领跑好丽友软糖品类。独特的产品设计、"花"式推新以 及渠道深耕成为驱动果滋果心业绩增长的重要因素。 新品驱动增长，"花"系列成市场亮点。今年春季，好丽友推出果滋果心"花"系列软糖，以白桃樱花味、青柚茉莉 味两种复合口味切入市场，搭配花瓣造型与0糖0脂配方，精准捕捉春季尝鲜与健康消费需求。该产品不仅延续"剥 皮吃"趣味体验，更以高颜值设计吸引年轻消费客群，成为拉动前三季度销售增长的重要引擎。 渠道优化助力，零食店专供策略见效。在渠道方面，好丽友持续推进零食店系统专供产品的布局，通过精细化运 营强化终端竞争力。果滋果心依托便利店、精品零食店等高流量渠道，进一步提升产品曝光与购买便利性，有效 提升产品与消费者的链接密度，拉动业绩增长。 2021年，好丽友深挖年轻化消费需求，围绕零食的情绪价值与互动体验，创新推出可以"剥皮吃"的趣味软糖果滋 果心。果滋果心凭借独特的"果 ...

Core Insights - The forum titled "The Backbone of National Brands - The Global Path of High-Quality Development and Independent Innovation in China's Food Industry" was held during the 2025 China International Service Trade Fair [1] - Chen Junjiang, the head of the R&D center at Want Want Group, shared the innovative growth journey of the "Big Battle" gummy candy, highlighting its evolution from startup to growth phase [1] Company Innovation - From 2019 to 2024, the "Big Battle" gummy candy has launched over 7 flavors, showcasing continuous product innovation [1] - The company emphasizes the importance of innovation in taste, shape, and packaging to meet market demands and cater to different consumer groups [1] Marketing Strategy - Want Want Group has focused on innovative packaging design and marketing strategies to enhance product appeal and reach diverse consumer demographics [1] - The approach of continuous experimentation in product development is seen as essential for long-term growth and market success [1]

Group 1 - The article presents a dual perspective on America, highlighting its roughness and advanced nature, emphasizing the contradictions within its culture and society [5][6][26]. - The author describes the inefficiencies and lack of service quality in various sectors, such as car rentals and hotels, indicating a general decline in service standards post-pandemic [7][9][10]. - The article notes that despite the advanced education system, a significant portion of the American population lacks higher education, which contributes to a general lack of awareness about global geography and events [10][14]. Group 2 - The article discusses the high obesity rate in America, which stands at 40%, attributing it to dietary habits that favor sugary and processed foods [21][20]. - It contrasts the fitness culture prevalent in the country with the obesity crisis, indicating a societal divide based on economic status and lifestyle choices [18][21]. Group 3 - The article highlights the paradox of freedom and constraints in American society, where individuals enjoy personal freedoms but are also subject to numerous regulations and societal expectations [23][24]. - It emphasizes the importance of innovation and intellectual property protection in fostering a competitive business environment, which encourages creativity and entrepreneurship [25][14]. Group 4 - The article points out the historical context of America's wealth, noting that the country has never experienced war on its soil, which has contributed to its economic stability and growth [13][14]. - It discusses the continuous influx of global talent and resources into the U.S., which helps mitigate social challenges and supports ongoing development in various industries [14][16].

Core Viewpoint - The acquisition of Xu Fu Ji by Nestlé marks a significant strategic move, as it aims to transform Xu Fu Ji into a "national classic snack brand" amidst declining candy consumption trends in China [2][18]. Group 1: Acquisition Details - On March 3, Nestlé announced the acquisition of the remaining 40% stake in Xu Fu Ji, achieving full ownership after previously acquiring 60% for $1.7 billion in 2011 [2][5]. - Xu Fu Ji has been a dominant player in the Chinese candy market, achieving sales of over 1 billion yuan in 1997 and maintaining a leading position in the market since [5][7]. Group 2: Market Context - The candy market in China has been experiencing a decline, with traditional candy sales dropping by an average of 11.6% annually from 2019 to 2023 [13]. - The overall candy market growth has stagnated, with a compound annual growth rate of only 2% from 2016 to 2020, and a decline in production from 352,000 tons in 2016 to 288,000 tons in 2018 [15]. Group 3: Brand Transformation - Nestlé aims to leverage Xu Fu Ji's extensive distribution network to penetrate the growing snack market, which contrasts with the declining candy sector [18][19]. - Xu Fu Ji has already begun diversifying its product offerings beyond traditional candies, including snacks like nuts and cakes, to adapt to changing consumer preferences [21]. Group 4: Consumer Behavior - The perception of Xu Fu Ji as a "candy king" persists, with Nielsen data indicating a market share of over 30% in bulk candy sales [10]. - However, the cultural significance of candy during festivals like the Spring Festival is diminishing, leading to a decline in its consumption as a gift item [12][14].

Core Viewpoint - Nestlé's acquisition of the remaining 40% stake in Xu Fu Ji marks a significant move to gain full control over the brand, which has been a staple in the Chinese candy market but faces challenges in adapting to changing consumer preferences [2][19]. Group 1: Company Background - Xu Fu Ji, founded by the Xu brothers in the early 1990s, quickly became a leading candy brand in China, achieving sales of over 1 billion yuan by 1997 and maintaining a dominant market position since then [5][6]. - The brand's success is closely tied to its association with Chinese New Year, where candy sales can account for over 60% of annual revenue [6][12]. Group 2: Market Challenges - Despite being the market leader in bulk candy with over 30% market share, Xu Fu Ji faces declining demand for traditional candy as consumer habits shift away from sugary products [12][13]. - The overall candy market in China has seen a decline, with sales dropping by an average of 11.6% annually from 2019 to 2023 [14]. Group 3: Strategic Shift - Nestlé's decision to fully acquire Xu Fu Ji suggests a strategic pivot to reposition the brand as a "national classic snack brand," leveraging its extensive distribution network to tap into the growing snack market [19][22]. - The snack industry in China is experiencing robust growth, with the market for snacks projected to maintain a compound annual growth rate of around 10% from 2023 to 2028 [21][22]. Group 4: Future Prospects - Xu Fu Ji is diversifying its product offerings beyond traditional candy, with significant revenue coming from biscuits and other snack products, indicating a shift in strategy to adapt to modern consumer preferences [24]. - The brand aims to expand its distribution network to 2.6 million outlets by 2025, enhancing its market presence in the competitive snack industry [22].