Group 1 - The core idea of the articles highlights the rising popularity of creative New Year products that blend anime elements with traditional New Year blessings, particularly among young consumers in China [1][2][3] - In Guangxi's Guilin city, various grocery stores have seen a surge in demand for New Year products featuring collaborations with popular IPs like Sanrio and Wangwang, with prices mostly under 30 RMB [1] - The sales data from Tmall indicates that by the morning of New Year's Eve, the sales of IP-themed New Year products from the Luo Xiaohei flagship store alone exceeded 40,000 units [2] Group 2 - The trend of IP collaboration in New Year products reflects a shift in cultural expression, transforming traditional customs from being family-oriented to a form of self-expression for young people [2][3] - The integration of anime and IP elements into traditional New Year products is seen as a long-term trend in cultural transmission, appealing to the younger generation's sense of belonging [2] - The evolution from traditional red paper couplets to IP-themed "Guzi couplets" signifies young people's commitment to maintaining the ritualistic aspects of New Year celebrations while infusing them with contemporary cultural relevance [3]