Core Viewpoint - The successful application for World Heritage status for the Western Xia Tombs has sparked widespread interest in Western Xia culture, leading to increased tourism and cultural engagement, highlighting the deep connection between cultural heritage protection and development [1][2][3]. Group 1: Heritage Protection and Development - The successful application for World Heritage status is a result of long-term archaeological research, site protection, and ecological maintenance practices in China [1]. - Since its opening in 1986, visitor numbers to the Western Xia Tombs have surged from 70,000 in 1997 to nearly 1 million currently, while the museum's collection has expanded from over 30 items in 1998 to more than 10,000 today [1]. - The development philosophy prioritizing protection has transformed the Western Xia Tombs from a regional cultural site into a globally recognized treasure, enhancing public pride in traditional Chinese culture [1]. Group 2: Cultural and Economic Impact - The Western Xia Tombs are innovating cultural tourism products, such as projects on movable type printing and artifact restoration, to engage the public and enhance awareness of cultural heritage [2]. - Creative transformations of cultural heritage, like the National Museum's "Phoenix Crown" fridge magnets, have created new consumer trends, with museum cultural product sales projected to reach 3.428 billion yuan in 2024, a 63.7% increase year-on-year [2]. - The economic benefits from cultural tourism and creative products can support heritage conservation efforts, academic research, and talent development, creating a virtuous cycle [2]. Group 3: Future Development and Awareness - The successful application for World Heritage status presents new opportunities for local tourism, but there is a need to guard against excessive commercialization [3]. - The use of digital technology to showcase cultural artifacts, as seen with the Dunhuang Academy, alleviates preservation pressures while allowing global audiences to appreciate cultural heritage [3]. - There is a strong public desire to understand Chinese civilization better, emphasizing the importance of balancing protection and development to integrate cultural heritage into modern life and fashion [3].