Core Viewpoint - The article highlights the rapid development of the cultural tourism industry in Shanshan County, Turpan City, Xinjiang, driven by the integration of traditional villages into a historical and cultural experience tourism area, resulting in significant increases in tourist numbers and revenue [10][19]. Group 1: Traditional Villages and Cultural Heritage - Shanshan County has eight villages listed in the national traditional village directory, focusing on preserving and promoting cultural tourism [10]. - The county features a unique architectural style known as "earthen buildings," with 952 well-preserved structures across its traditional villages, showcasing a blend of local culture and history [13]. - The traditional village of Tuyugou retains many earthen buildings, constructed using local materials, which are environmentally friendly and suitable for the region's climate [12][13]. Group 2: Tourism Growth and Economic Impact - In 2024, Shanshan County received 13.01 million tourists, a year-on-year increase of 24.6%, with total tourist spending reaching 6.8 billion yuan, up 28.47% [19]. - The county has been enhancing infrastructure in traditional villages to modernize living conditions while preserving cultural heritage [19]. Group 3: Non-Material Cultural Heritage - The region is home to traditional crafts such as the production of mulberry paper and the weaving of Adras silk, both of which have gained popularity among tourists [16]. - The Tuyugou village is known for its mulberry paper-making technique, which has been revitalized through tourism, providing income for local artisans [15][16]. - The region also features the Uygur Muqam art, recognized as a UNESCO intangible cultural heritage, with local performances contributing to cultural tourism [18].