Core Viewpoint - The event of the Jiangling Ford Smart Horse Marathon 2025 in Nanchang successfully concluded, with the food brand Huang Shang Huang playing a significant role as the official sponsor, enhancing the experience for participants and spectators alike [1][6]. Group 1: Sponsorship and Brand Engagement - Huang Shang Huang provided 32,000 co-branded shredded duck packages to participants, ensuring energy replenishment throughout the marathon [3][6]. - The brand organized a large "Huang" family running team, showcasing a unified image and spirit, which served as a moving brand ambassador during the event [4][6]. - The sponsorship has evolved beyond mere financial support, becoming a yearly tradition that celebrates local flavors and community spirit [4][6]. Group 2: Community Interaction and Experience - Participants enjoyed interactive experiences at the finish line, including photo opportunities and tasting sessions, which contributed to memorable moments [3][4]. - The brand's presence extended to local attractions, allowing visitors to engage with the brand through limited edition souvenirs [4][6]. - Feedback from participants highlighted the quality and taste of Huang Shang Huang's shredded duck, reinforcing its reputation as a local delicacy [3][4]. Group 3: Brand Philosophy and Market Positioning - Huang Shang Huang emphasizes quality and local flavors, positioning itself as a representative of Nanchang's culinary identity [6][8]. - The brand aligns its offerings with modern health concepts and the spirit of national fitness, resonating with the marathon's objectives [6][8]. - The successful integration of traditional cuisine with modern sports events showcases the brand's innovative approach to marketing and community engagement [8].