Group 1: Cultural Events and Activities - The Dragon Boat Festival activities in Yinchuan, Ningxia, included creative events such as inflatable dragon boat racing and dry boat rowing, engaging the community in traditional celebrations [2][3] - The "Living Water" ceremony in Jiangxi's Xinyu attracted over a hundred dragon boat teams, emphasizing the cultural significance of the festival in driving away evil and seeking peace [8][10] - The event in Jiangxi also featured a market with cultural and agricultural products, drawing over 30,000 visitors and generating nearly one million yuan in on-site consumption [13] Group 2: Sales and Market Trends - In Shandong's Binzhou, there is a surge in sales of fresh mugwort and creative sachets ahead of the Dragon Boat Festival, with expectations of selling 400,000 to 500,000 units and generating around 1.5 million yuan in revenue [15][16] - The mugwort industry in Jiangsu's Xinyu has developed a complete production and sales chain, processing 3,200 tons annually and achieving sales revenue of 180 million yuan, with over 350 types of mugwort products available [19]