Group 1 - The core achievement of Fusenmei during the 618 shopping festival was surpassing 20 million yuan in sales through Douyin live streaming, marking a significant milestone in the digital transformation of traditional retail [1][3] - Fusenmei's strategy involved integrating offline store advantages with online traffic, utilizing a collaborative model of front-end influencers, mid-end merchants, and back-end service teams to enhance conversion rates [3][4] - The company has been preparing for this digital shift since 2019, focusing on a "influencer live streaming + merchant collaboration" model, which has now shown substantial results [3][4] Group 2 - The success of Fusenmei is attributed to a long-term content strategy, with over 98,000 short videos published in 2024, achieving 49 million views and effectively reaching the home improvement audience [4] - The transformation from traditional retail to a comprehensive "live streaming + scenario + service" model illustrates that digitalization is not merely about going online, but about redefining the essence of retail through tools, models, and ecosystem restructuring [4]