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传统家居卖场已落幕,从“租赁关系”到“利益共同体”--“超级生活综合体”才是出路
Sou Hu Cai Jing· 2025-10-06 05:40
一、传统卖场时代的终结 佛山大沥万成广场(博皇家居)因母公司破产被拍卖,最终流拍。"华南规模最大"的家居卖场红星美凯龙全球家居1号店的招牌已被拆除,如今在施工改造 的围挡中静默…… 家居卖场目前正经历极其严峻的生死挑战:大量传统卖场客流锐减,商户退租潮持续蔓延,"促销失灵"成为行业常态,最终只能闭店收场。 二、行业寒冬中的"暖流" 而广州罗浮宫还能保持良好入驻率和人气,她究竟做对了什么?才能将自己打造成一个能持续焕发活力的城市生活地标。 1.月度主题焕新,保持新鲜感: 罗浮宫的核心竞争力在于其精心设计的"内容日历"。每个月这里都会推出全新的主题活动,让卖场始终保持新鲜感。促销活动的艺术化升级是其中的关键。 传统的"家居促销节日"在这里变成了各种狂欢节,结合主题布景和互动体验,让购物变成一场艺术之旅。而且罗浮宫时常大胆引入跨界潮流活动,如手办潮 人展、涂鸦艺术展等,这些活动本身就能吸引年轻、高消费力的群体。 2.场景本身的吸引力:空间即博物馆 罗浮宫的欧式建筑、空中花园、艺术长廊,每一个角落都适合拍照打卡,就像一个巨大的艺术博物馆,这种"空间即博物馆"的理念,让卖场通过社交媒体的 自发传播,实现了持续的品牌曝光 ...
前“家居首富”,彻底失势
创业家· 2025-10-05 09:32
以下文章来源于无冕财经 ,作者无冕财经团队 无冕财经 . 奉守"专业主义,内容为王",为优质的商业阅读而生。多次获评"年度财经自媒体",入选胡润百富"广 州最值得投资的企业"榜单50强,广州市新阶联自媒体分会副会长单位,入驻全网20多个平台,覆盖 1000万+商务人群,中国财经新媒体的中坚力量之一。 打拼近40年,还剩下些什么? 来源:无冕财经 家居行业难得迎来一个好消息。 9月22日,据美凯龙(601828.SH)公告,云南省监察委员会已经对车建兴解除留置措施。 不过,外界对其解除留置似乎心有余悸。7月份,居然之家董事长汪林朋在解除留置4天后意外 身亡。社交网络平台上,不少人担心,车建兴最近会不会出事。 这种并无依据的猜测之外,车建兴的处境似乎更值得担心。 4个多月前被留置时,车建兴还是美凯龙的总经理,但如今他只剩董事之位。 而美凯龙的管理层也经过一番激烈洗牌,车建兴的老部下几乎悉数出局,这位创始人彻底失去 对美凯龙的话语权。 曾经的中国家居首富,俨然已经退出自己打拼近40年的家居江湖,他积攒半生的财富版图,还 剩下些什么? 这里插播一条课程资讯: 报名 「 黑马·消费崛起精选课 」 ,10月17日-19日 ...
湖北首富的坠亡
商业洞察· 2025-10-02 09:23
Core Viewpoint - The sudden death of Wang Linpeng, the actual controller and CEO of Juran Zhijia, has sent shockwaves through the home furnishing industry, raising questions about the future of the company and the circumstances surrounding his demise [4][6][11]. Group 1: Background and Career of Wang Linpeng - Wang Linpeng was born in 1969 in a rural family in Hubei and showed academic promise from a young age [13][15]. - He graduated from Beijing Technology and Business University in 1986 and began his career in the Ministry of Commerce, quickly rising through the ranks in various state-owned enterprises [16][18][20]. - In 1999, he took over as president of Juran Zhijia after a devastating fire, transforming the struggling company into a successful chain [28][30]. Group 2: Business Strategies and Innovations - Wang implemented innovative strategies such as the "advance compensation" mechanism to build consumer trust, which became a hallmark of Juran Zhijia [36][40]. - Under his leadership, the company expanded rapidly, with over 300 stores by 2019 and plans to reach 407 stores by the end of 2024 [42]. - Wang's collaboration with competitors, such as the partnership with Red Star Macalline, showcased a unique "co-opetition" strategy to maintain market order [48][50]. Group 3: Financial Growth and Capital Market Engagement - In 2018, Juran Zhijia raised 13 billion RMB from investors including Alibaba, which significantly boosted its capital and digital transformation efforts [58][60]. - The company went public in December 2019, achieving a market value of 63 billion RMB on its first day, making it a leader in the home furnishing sector [64][70]. - By 2023, Juran Zhijia's digital platform "Dongwo" had a transaction volume of nearly 97.4 billion RMB, indicating strong growth in its digital services [71]. Group 4: Challenges and Future Outlook - Despite initial success, Juran Zhijia faced declining profits from 2022 to 2024, with net profits dropping significantly each year [84]. - The death of Wang Linpeng adds to the challenges facing the company, as it navigates a transition towards a digital and service-oriented model [85][86].
降价2亿多,广东一知名家博城还是流拍了
Nan Fang Du Shi Bao· 2025-09-28 11:15
拍卖公告显示,标的物为佛山(国际)家居博览城有限公司(以下简称家博城)与佛山市禅城区石湾街道塘头股份经济联合社、沙岗村东风股份(600006)经 济联合社、佛山市交通发展总公司、佛山市公路局路桥管理所、佛山市新晟物业管理有限公司、张志标签订的土地租赁合同剩余期限内的合同权益,即剩 余租赁期限内的土地及其上盖物的使用权,经评估价值为151747万元。上盖钢混结构建筑物总楼层为-1—9层,分为A、B、C、D栋及其附属的停车场、 物业管理办公场地等,合计732076.45平方米。 佛山国际家居博览城位于佛山市禅城区佛山大道澜石大桥旁,总规划占地面积622亩,总建筑面积200万平方米,2013年竣工开业。当年的媒体报道显示, 其是全球单体面积最大的家居卖场,开业时邀请了体坛巨星,曾被寄予希望打造"泛国际大家居贸易新地标"。 其中还有一则重要提示:截至2024年11月30日家博城尚欠前述土地出租人租金约1.6亿元,买受人竞得标的物后除了支付拍卖成交款外,还需于成交之日 起十五日内支付欠缴租金。 9月23日,佛山国际家居博览城以约8.5亿元的起拍价开启第二轮司法拍卖,其间,7359次围观,终因24小时无人出价而流拍。 《 ...
佛山家博城二拍流拍!起拍价已降2亿多
Sou Hu Cai Jing· 2025-09-27 01:51
拍卖公告显示,标的物为佛山(国际)家居博览城有限公司(以下简称家博城)与佛山市禅城区石湾街道塘头股份经济联合社、沙岗村东风股份经济联合 社、佛山市交通发展总公司、佛山市公路局路桥管理所、佛山市新晟物业管理有限公司、张志标签订的土地租赁合同剩余期限内的合同权益,即剩余租赁期 限内的土地及其上盖物的使用权,经评估价值为151747万元。上盖钢混结构建筑物总楼层为-1—9层,分为A、B、C、D栋及其附属的停车场、物业管理办 公场地等,合计732076.45平方米。 | 座 1 t 11:00 t DE r Grant: Da ante C / and 0 Official Or setty on Date Or sto 其中还有一则重要提示:截至2024年11月30日家博城尚欠前述土地出租人租金约1.6亿元,买受人竞得标的物后除了支付拍卖成交款外,还需于成交之日起 十五日内支付欠缴租金。 《资产评估报告》中透露,家博城整体处于正常租赁状态,4栋建筑物共有700余名租户,其中B栋基本空置,其余楼栋约有5%—20%的空置情况,楼层越 高,空置比例越高。 9月23日,佛山国际家居博览城以 约8.5亿元的起拍价开启第二轮司 ...
服务供给增加 双节前夕房山商业迎新
Bei Jing Shang Bao· 2025-09-25 05:49
Group 1 - The upcoming holidays are prompting an increase in commercial service supply in Beijing, with new store openings in Fangshan District [1] - Wumart Supermarket's "Fat Transformation Store" in Fangshan is the first of its kind in the district, featuring a product structure similar to that of the popular brand Pang Donglai, with significant expansions in bakery and ready-to-eat food sections [1] - The new IKEA store in Fangshan is a complete upgrade of a local home goods market, filling a gap in the mid-to-high-end home goods market and utilizing smart operational capabilities to reshape the home consumption landscape in southwest Beijing [1] Group 2 - The newly opened Rui Lai Plaza is the ninth commercial complex in Fangshan, featuring diverse business formats including indoor sports experiences and cultural markets, enhancing regional vitality [1] - The plaza includes a hotel with nearly 10,000 square meters of space, a large badminton court, and various dining and convenience options, contributing to the area's commercial ecosystem [1] - Fangshan District aims to boost consumption by focusing on discount economy, self-indulgence economy, and ticket-root economy, promoting quality upgrades in consumption and the integration of commerce, culture, and sports [2]
美凯龙上半年亏损19亿元,新管理团队已到位,称未来五年将“坚守家居主赛道”
Hua Xia Shi Bao· 2025-09-20 12:17
接连2年亏损后,2025年上半年,红星美凯龙家居集团股份有限公司(601828.SH)(下称"美凯龙")再 度亏损19.00亿元。叠加创始人车建兴遭留置及核心管理层频繁变动等情况,公司发展备受关注。 9月18日下午,美凯龙举行线上业绩说明会。针对公司连年亏损、后续如何优化公司债务结构等问题, 《华夏时报》记者以投资者身份向红星美凯龙家居集团股份有限公司副总经理、财务负责人、董事会秘 书(代)杨映武进行了提问。 "公司的连续亏损,主要与市场波动下,投资性物业公允价值波动和资产减值相关,相关损失不会影响 公司经营活动产生现金流的能力;如上的相关损失与公司的管理层变动无关。"同时,杨映武还向记者 强调,公司将从自身的实际经营需要出发,积极尝试多项措施以优化公司债务结构。 本报记者 李贝贝 上海报道 鉴于美凯龙业绩承压期间叠加管理层密集调整,市场对亏损与管理层变动的关联性存在疑问。对此,杨 映武在9月18日举行的线上业绩说明会上向记者回应称,主要与市场波动下投资性物业公允价值波动和 资产减值相关,强调"此类损失不影响公司经营活动现金流能力,且与管理层变动无关"。 营收与盈利双降 中报显示,截至2025年6月30日,美 ...
从“品质优先”到“信任致胜 富森美如何打响卖场突破主动仗?
Quan Jing Wang· 2025-09-15 11:07
Core Insights - The concept of "trust economy" is emphasized as a tangible and experiential aspect of modern life, crucial for business success [1][4][5] - Fusenmei's Tianfu project represents a shift from traditional retail models to an "independent principal" approach, aiming to create a comprehensive commercial platform that integrates smart living, aesthetic experiences, and creative design [2][3] Company Strategy - The Tianfu project has a total investment exceeding 1.7 billion yuan, focusing on enhancing consumer experiences and leading industry upgrades [2] - Key brands participating in the Tianfu project include "Sanyiniao" smart home experience center, flagship stores of various home and lifestyle brands, and a range of representative industry brands [2] Business Model Innovation - The project aims to transform from merely selling products to sharing lifestyle experiences, creating a "living aesthetics community" [2][4] - The "main operator ecosystem" activates diverse consumer experiences, enhancing engagement through immersive activities and social interactions [4] Market Positioning - The project has successfully hosted over 20 exhibitions this year, positioning curation as a core operational engine to attract high-net-worth customers and enhance cultural value [4] - Trust is identified as a universal currency in business, with emotional resonance driving value creation, especially in the high-end consumer market [4][5]
全国统一大市场“四梁八柱”撑起经济新空间
Jing Ji Wang· 2025-09-03 03:05
Group 1: Market Environment Improvement - The establishment of a unified national market has led to clearer rules, more efficient circulation, fairer competition, and better resource allocation [1] - The "negative list" for market access has been reduced from 117 items in 2022 to 106 items, with national management measures decreasing from 486 to 469 [2] - The optimization of the business environment has been felt by enterprises, with significant improvements in operational efficiency reported by leading companies like Juhua Home [2][3] Group 2: Infrastructure and Logistics Enhancement - The construction of a comprehensive infrastructure network has been a focus during the "14th Five-Year Plan," resulting in the world's largest high-speed rail, highway, and postal networks [4] - Logistics costs are projected to decrease by over 400 billion yuan, with transportation costs alone reduced by approximately 280 billion yuan [4] - The opening of special trains has significantly shortened transportation times and reduced logistics costs, leading to a more than 30% increase in foreign trade orders for some companies [4] Group 3: Fair Competition and Regulatory Framework - The implementation of the "Fair Competition Review Regulations" aims to eliminate behaviors that hinder fair competition, with a comprehensive framework established for oversight [6] - Local governments, such as Zhejiang Province, have actively responded to these regulations, reviewing over 2,000 major policy measures to ensure fairness in competition [6][7] - The continuous improvement of regulatory enforcement is expected to further enhance the unified market, facilitating economic circulation and supporting high-quality development [7]
经历动荡的居然智家半年净利润腰斩,名称或改回“居然之家”
Guan Cha Zhe Wang· 2025-09-02 11:02
Core Viewpoint - Despite significant changes, the company, Juran Zhijia, managed to report a slight revenue growth of 1.54% in the first half of the year, reaching 6.445 billion yuan, although net profit fell sharply by 45.52% to 329 million yuan, indicating challenges in the home furnishing industry due to economic fluctuations and intensified competition [1] Financial Performance - Revenue for the first half of the year was 6.445 billion yuan, reflecting a 1.54% increase year-on-year [1] - Net profit decreased by 45.52% to 329 million yuan [1] - Gross margin dropped to 23.85%, a decline of 9.47 percentage points year-on-year [1] - Total assets decreased by 3.69% to 47.84 billion yuan [1] Management Changes - Following the sudden death of the company's actual controller, Wang Linpeng, the management is undergoing adjustments [2] - Wang Ning, previously the executive president, has taken over as chairman and legal representative of the company [3] - Wang Ning has extensive experience within the company, having held various key positions since joining in 1999 [3] Shareholding Structure - Wang Ning holds only 111.83 million shares, accounting for 0.018% of the company, indicating he is not a key shareholder [4] - Yang Fang, the widow of Wang Linpeng, has been appointed as a non-independent director candidate and is now involved in the company's operations [4][5] Business Strategy - The company is shifting its focus back to its core retail business, emphasizing consumer engagement [6] - Despite ongoing digital transformation efforts, the traditional rental model remains a significant revenue source, although it is facing challenges [7] - In the first half of the year, product sales accounted for 56.34% of total revenue, marking a shift from traditional rental income, which fell to 40.34% [7] - The average gross margin for product sales is significantly lower at 6.16%, compared to 47.24% for rental and management income, highlighting the profitability challenges ahead [7]