传销式消费
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“300元/瓶,航天员都在喝?” 江西一女子曝母亲疑陷“传销式”消费陷阱
Sou Hu Cai Jing· 2025-10-29 16:24
Core Viewpoint - A consumer has raised concerns about a health product marketed as being consumed by astronauts, revealing potential misleading claims and a possible pyramid scheme structure in its marketing approach [1][3]. Group 1: Product Claims - The product in question is a small red bottle drink that claims to contain "high-tech" ingredients, yet lacks any patent number on its label [1][5]. - The core active ingredient, taurine, is commonly found in energy drinks like Red Bull, raising questions about the uniqueness of the product [5][7]. Group 2: Marketing Mechanism - The marketing strategy involves a referral system where consumers can reduce their purchase price by introducing new buyers, resembling a pyramid scheme [7][9]. - Consumers are encouraged to recruit others, with the promise of significant discounts, which aligns with practices previously banned by the government [7][9]. Group 3: Consumer Behavior - Despite warnings and evidence presented by family members, consumers, particularly elderly individuals, remain convinced of the product's efficacy due to persuasive marketing tactics and endorsements from trusted figures [9][11]. - The presence of dedicated WeChat groups for marketing the product, despite being flagged for fraudulent content, indicates a strong belief among participants in the product's benefits [9][11].