钙是维系骨骼健康的基石，但很多人的日常饮食却难以满足需求——高盐、偏食等习惯让钙摄入不足成 了普遍现象，专家强调，对于长期低钙膳食者、更年期妇女与老年人，以及活动量不足的长期卧床或室 内工作者，在调整饮食的同时，科学补充钙剂至关重要。 现在很多人会通过网络自学补钙知识，但信息真假难辨，一不小心就可能走入误区。到底该怎么科学补 钙？选哪种钙剂更适合自己？今天我们整理了三个最常见误区，帮你一次搞清楚。 误区一：钙量越多越好？警惕过量风险 其实，补钙也要讲科学。并不是补得越多就越好，一旦超出身体所需，反而可能带来负担。 根据《中国居民膳食营养素参考摄入量》，不同年龄段和生理状态人群的钙摄入量有明确推荐标准，并 非越多越好，例如4~10岁的儿童和18岁以上的成人每日需摄入800mg钙，11~17岁的少年和50岁以上 的老年需摄入1000mg钙。 研究数据表明，单次摄入元素钙超过200毫克时，其吸收率反而会下降。一般建议通过钙补充剂补每日 推荐量的1/3–1/2就足够，其余应从饮食中摄取，例如成人每日需摄入钙1000mg，其中补充钙剂摄 入500mg即可。 骨胶原： 有助于提供骨骼韧性，促进钙的溶解，提高钙生物利用率， ...

Core Viewpoint - The health supplement market in China is experiencing significant challenges, as evidenced by the poor performance of leading companies like汤臣倍健, which has seen substantial declines in revenue and profit. However, the overall market is still growing, driven by younger consumers seeking health products, indicating a shift in consumer behavior and preferences [3][4][32]. Group 1: Company Performance -汤臣倍健 reported a revenue of 35.32 billion yuan in the first half of 2025, a year-on-year decline of 23.43%, with a net profit of 7.37 billion yuan, down 17.34% [3]. - For the entire year of 2024,汤臣倍健's revenue was 68.38 billion yuan, a decrease of 27.3%, and net profit fell by 62.62%, marking the largest decline since its listing [3][9]. - The company's market capitalization has dropped from a peak of 600 billion yuan to approximately 209 billion yuan, resulting in a loss of nearly 400 billion yuan in value [3][9]. Group 2: Market Trends - The health supplement industry is not in decline; rather, it is evolving, with younger consumers engaging in "punk health" practices, leading to increased spending on health products [5][14]. - Data from 2023 indicates a 255% increase in consumption of uric acid monitoring products among consumers born in the 1990s, with 30% of their spending on immune-boosting supplements [15]. - Brands targeting younger demographics, such as诺特兰德 and Swisse, are thriving by employing innovative marketing strategies and product offerings [16][19]. Group 3: Challenges and Strategies -汤臣倍健's traditional marketing and distribution strategies have become outdated, leading to a significant drop in sales across its product lines [10][11]. - The company has reduced its advertising and marketing expenses, which has further contributed to declining revenues and profits [11]. - Despite launching new products,汤臣倍健 has struggled to capture the younger market, missing out on the e-commerce boom and innovative marketing tactics that competitors have successfully utilized [12][17]. Group 4: Historical Context - The Chinese health supplement market has evolved over nearly 40 years, with discussions around "intelligence tax" continuing as long as consumers fear aging, death, and loss of beauty [21][32]. - The market saw significant growth in the 1990s, but regulatory changes led to a downturn, from which汤臣倍健 and other second-generation companies emerged to dominate the market [31][32]. - Recent data shows that the health supplement market generated sales of 604.1 billion yuan in the first half of 2025, reflecting a growth of 16.2%, with specific categories like sleep management products growing by 53.1% [32].

Core Insights - The retail pharmacy industry in China is experiencing a significant downturn, with an estimated 39,000 pharmacies expected to close in 2024, averaging 107 closures per day, and projections suggesting that closures could exceed 100,000 by 2025 [1][2] - Major players in the industry, such as Guoda Pharmacy and Jianzhijia, have reported substantial losses, with Guoda closing over 1,270 stores and incurring a net loss of over 1.1 billion yuan in 2024 [2] - The rapid expansion of pharmacies from 524,000 in 2019 to 667,000 in 2023 has led to market saturation, with the average number of customers served per store dropping from 4,112 in 2016 to 2,113 in 2023 [2][3] Industry Challenges - The high density of pharmacies has resulted in aggressive price competition, with many stores resorting to loss-leader pricing strategies to attract customers, ultimately harming their profitability [3] - Changing consumer habits, particularly among younger generations who prefer online channels for purchasing medications, have further exacerbated the decline in foot traffic to physical stores [3] - Tightening healthcare policies, including stricter regulations on insurance reimbursements and the shift of chronic disease medication distribution from pharmacies to community hospitals, have significantly impacted pharmacy revenues [3][4] Regulatory Environment - Starting in 2025, all participating pharmacies must implement drug traceability codes, complicating the procurement and settlement processes, which could increase operational costs for smaller pharmacies [4][5] - The requirement for licensed pharmacists to be present in all pharmacies by December 31, 2025, adds further compliance pressure, particularly for smaller operations [5] - The transition from a rapid expansion phase to a necessary industry adjustment reflects the need for pharmacies to focus on their role in public health rather than profit maximization [5]

Core Viewpoint - The elderly food and nutrition market in China is poised to become a trillion-dollar industry, driven by the increasing aging population and their diverse needs for health and nutrition [1][4][6]. Group 1: Market Overview - The elderly population in China is projected to exceed 310 million by 2024, accounting for 22% of the total population, with those aged 65 and above reaching 220.23 million, or 15.6% [6]. - The silver economy is not limited to traditional elder care but encompasses a vast industry that includes various sectors such as nutrition, health management, and community services [4][6]. - The market for elderly food and nutrition is expected to reach 9 trillion yuan by 2025, with the food and health-related sectors accounting for approximately 23.5% of this market [13]. Group 2: Consumer Needs and Pain Points - Elderly consumers have diverse needs that go beyond basic nutrition, including specific dietary requirements for chronic diseases and preferences for taste and texture [11][12]. - Common health issues among the elderly include digestive problems, nutrient deficiencies, and a high prevalence of chronic diseases such as hypertension and diabetes [10][11]. - The market faces significant challenges, including product homogenization, lack of standardized regulations, and misleading marketing practices targeting elderly consumers [17][19]. Group 3: Product and Service Trends - There is a growing demand for high-quality, specialized products that cater to the unique nutritional needs of the elderly, including functional foods and easy-to-chew options [15][19]. - The trend towards online shopping is increasing among elderly consumers, who are becoming more familiar with digital purchasing platforms [16]. - Innovations in product formulation and packaging are emerging, focusing on enhancing the user experience for elderly consumers, such as easy-to-open packages and clear labeling [34][36]. Group 4: Regulatory and Competitive Landscape - The regulatory framework for elderly food products in China is still developing, with recent standards being introduced to improve product safety and quality [36]. - Comparatively, countries like Japan have established a more mature elderly food industry with detailed classifications and standards, serving as a model for China's market development [24][26]. - The competition in the elderly food market is expected to intensify as companies strive to meet the evolving demands of this demographic, emphasizing the need for differentiated products and services [37].

Core Viewpoint - The article discusses the importance of calcium supplementation for preventing osteoporosis and highlights the differences in calcium supplements available in the market, emphasizing the need for informed choices when purchasing them. Group 1: Importance of Calcium - Calcium is a crucial nutrient for human health, involved in bone formation, muscle function, and various cellular processes [1] - The recommended daily calcium intake is 800 mg for adults and pregnant women, and 1000 mg for adolescents aged 9-18 [1] - The median calcium intake in China is only 328.3 mg per day, with a deficiency rate of 94.3%, indicating a significant need for calcium supplementation [1] Group 2: Misconceptions About Calcium Supplements - The effectiveness of calcium supplements does not significantly differ between low-cost and high-cost options, as they contain similar core ingredients [2] - There are three main types of calcium: inorganic calcium (e.g., calcium carbonate), organic calcium (e.g., calcium citrate), and amino acid chelated calcium, each with different absorption characteristics [2] - High calcium content in supplements does not guarantee better absorption; excessive intake can lead to adverse health effects [4] Group 3: Dietary Recommendations - A balanced diet rich in dairy products is the best source of calcium, with a recommended daily intake of 300-500 grams of dairy for adults [7] - For individuals with normal digestive function, calcium carbonate is recommended due to its high calcium content and good absorption rate [8] - It is advised to limit calcium intake to no more than 500 mg at a time for optimal absorption, and to consult healthcare professionals for higher needs [9] Group 4: Role of Vitamin D - Vitamin D is essential for calcium absorption, and taking both together can help reduce the risk of osteoporosis [10]