Core Insights - The new genuine leather logo represents a milestone in the industry, emphasizing technology, innovation, consumer interaction, and alignment with international markets [1][2][3] - The introduction of the new logo is supported by the release of group standards for genuine leather product management, enhancing the scientific and effective management of these products [2] - The genuine leather logo is recognized as a certification trademark, ensuring that products are made from natural top-grain leather or fur, are of high quality, and come with good after-sales service [3] Industry Developments - The new logo incorporates a patented anti-counterfeiting technology that allows consumers to verify product authenticity through a unique code, addressing the demand for transparency and traceability [1][2] - The new standards for ecological leather products set higher thresholds for companies, requiring them to establish traceability systems and adhere to stricter chemical content controls, promoting the use of green materials [2] - China is the largest producer, exporter, and consumer of leather globally, with a complete industrial chain but lacking world-renowned brands; the new logo aims to better meet market trends and consumer demands [3]

当"不防晒的防晒衣"冲上热搜第一，防晒衣消费热背后的隐患也暴露无遗。 在央视镜头下，虚标紫外线防护系数"UPF100+"、用不合格的布料且随意出具检测报告等等，虚假 宣传、以次充好的问题被一一揭开，随意定制防晒指数标识的三无防晒衣年销量高达30多万件，这 些不合格的产品流入市场， 让原本为了防护而买的防晒衣，反而成了阳光下的"隐形陷阱"。 这不仅仅是衣服的质量问题，而是 "伪科技"产品泛滥对消费者信任的系统性透支。 面对花哨的概念包装、缺乏第三方验证的"自研技术"、模糊不清的功能标准时，每一次购买都像在赌 博，消费者愤怒的背后是更深层的困惑： 当"假科技"的泡沫被戳破，什么样的科技产品才值得我们 的信任？ # "假科技"泛滥下， 可验证的真标准才更可贵 # 在虚假宣传与技术乱象充斥的当下，我们需要一次建立在科学标准上的理性对照，用真实数据厘清产 品与噱头之间的边界，重建对"科技含量"的基本判断。 相较于百元以下的虚假宣传集中地，一件真正"好防晒"的定义，才是我们希望去探究和解答的关键问 题，这不仅是对产品价值的检验，也是对消费者信任的再校准。 买防晒衣的时候，别只看颜值。消费者在选购防晒衣时，参考国标，可以按 ...