Core Viewpoint - The article highlights the deceptive practices in the wealth management industry, particularly the "ranking" strategy used by some financial companies to attract investors with high-yield products that often underperform in reality [1][2][3]. Group 1: Marketing Strategies - Some wealth management companies utilize a "ranking" strategy to promote new products by showcasing them as high-yield options through third-party platforms and media, which can mislead investors [1][2]. - The "ranking" products, referred to as "wealth management assassins," are designed to attract investors quickly, but they often result in disappointing returns upon redemption [1][2]. Group 2: Valuation Techniques - Companies employ various valuation techniques, such as "T-1 valuation," to artificially inflate short-term yields, which distorts the true risk-return profile of the products [2][3]. - The "T-1 valuation" allows investors to buy at a previous day's lower net value, creating an illusion of higher returns, but it can misrepresent the actual performance and risks involved [2]. Group 3: Market Dynamics - The wealth management market has reached a scale of 32.13 trillion yuan by the end of Q3 this year, indicating a shift from rapid growth to a focus on stability and capability-driven competition [3]. - Companies are recognizing the need to enhance their independent research and active management capabilities to remain competitive in the net value era [3]. Group 4: Investor Behavior - Investors are becoming more cautious and are advised to focus on the stability of returns rather than being lured by high-yield products, emphasizing the importance of understanding product contracts and performance metrics [4]. - It is recommended that investors develop a habit of regularly reviewing product reports and seek professional analysis to avoid common pitfalls associated with chasing high returns [4].