Core Viewpoint - The rise of "cake-killing parties" reflects a growing trend among dessert enthusiasts to share high-quality cakes at a lower cost, driven by increasing cake prices and limited access to popular dessert shops [5][9][19]. Group 1: Cake-Killing Parties - "Cake-killing parties" involve purchasing well-known cakes and sharing them among participants, allowing everyone to taste different flavors at a fraction of the cost [5][6]. - The average cost per participant at these events is significantly lower than buying individual cakes, with participants like Vivian spending only 143.7 yuan for nine different cakes [6][9]. - The trend originated in Hangzhou and has spread to major cities like Beijing, Shanghai, and Guangzhou, as well as smaller cities [9][19]. Group 2: Market Dynamics - The cake market is becoming increasingly competitive, with a rapid introduction of new flavors and types, leading to higher prices for consumers [20][22]. - Consumers are expressing dissatisfaction with cake prices, with many feeling that cakes have become luxury items [24]. - Despite high prices, the demand for cakes remains strong, particularly among young people seeking comfort food amid rising work and life pressures [24][26]. Group 3: Marketing Opportunities - Businesses are recognizing the potential of cake-killing parties as a marketing tool, with some brands sponsoring events to gain exposure [26][30]. - Local dessert shops are leveraging these gatherings to attract customers and promote their products, often providing free samples or drinks in exchange for social media promotion [36][38]. - The phenomenon has led to a mix of genuine consumer engagement and opportunistic marketing, raising questions about the future of these events [38][39].