Core Viewpoint - JD.com is launching a new live streaming program aimed at price comparison in the home appliance sector, emphasizing its commitment to low prices for consumers during the 11.11 shopping event [1][4]. Group 1: Live Streaming Initiative - The live streaming program titled "JD Home Appliance and Home Goods Price Comparison Class" will officially start on October 30 at 8 PM, featuring JD's category managers who will engage in real-time price comparisons [1][3]. - JD.com has announced a cash reward of 1 million yuan for users who provide lower price leads from other platforms, with a reward of 10,000 yuan in JD beans for valid submissions [1][3]. Group 2: Price Comparison Mechanics - During the live stream, users can connect with hosts to report lower prices found on other platforms, and JD will adjust its prices accordingly, offering discounts of up to 10% or even 50% on select items [3][4]. - The first live stream on October 28 revealed instances where JD's prices were significantly lower than competitors, such as a 100-inch TV priced at 9,999 yuan on JD compared to 13,599 yuan on other platforms, highlighting JD's competitive pricing strategy [4]. Group 3: Commitment to Consumer Rights - JD's procurement team emphasizes their mission to protect consumer rights by ensuring low prices and providing quality service, with a commitment to transparency and accountability through public price comparisons [4][5]. - The initiative aims to foster consumer trust by showcasing JD's dedication to offering better prices and services, reinforcing the company's position in the competitive e-commerce landscape [4].