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低价电商行业恶性内卷
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京东:特价电商两年拉动1.5亿新用户
Core Insights - JD's discount shopping brand "Jingxi Self-operated" reported a tenfold growth in transaction volume by 2025, attracting 150 million new users [1] - The platform emphasizes the need to avoid vicious price competition in the low-price e-commerce sector to protect the livelihoods of factory workers [1] Group 1: Business Performance - Jingxi Self-operated achieved a transaction volume growth of 10 times over two years [1] - The platform has facilitated nearly 2,000 foreign trade enterprises to sell 150 million orders, marking a 12-fold year-on-year increase [2] - The platform aims to add 150 million new users for industrial factories next year and increase the number of industrial products to 3 million [2] Group 2: Industry Challenges - The low-price e-commerce sector is facing issues with quality, as many platforms prioritize price over product quality, leading to consumer distrust [1] - Many quality industrial factories struggle with high costs and low sales due to multiple intermediaries reducing profit margins [1] Group 3: Strategic Initiatives - Jingxi Self-operated is implementing strategies such as export-to-domestic sales and collaboration with well-known brands to support high-quality development of industrial factories [2] - The platform provides comprehensive support to factories, including product selection, operations, advertising, logistics, and after-sales services [1][2] - The initiative aims to create a healthy business ecosystem by connecting factories directly with consumers, eliminating unnecessary intermediaries [2]