12月30日，据京东京喜自营数据，2025年实现成交额10倍增长，两年累计服务用户数超4亿。据京东表 示，京喜自营链接全国超260个产业带，近百家入驻企业实现年销售超百万单，超过2万家商家订单量同 比增长翻倍。（智通财经记者 范佳来） ...

Core Insights - In 2025, JD's discount shopping brand Jingxi achieved a tenfold increase in transaction volume, serving over 400 million users cumulatively [1][2] - Jingxi's self-operated model deepened connections with over 260 industrial belts, with nearly 100 enterprises achieving annual sales exceeding 1 million orders [1][3] - To combat price wars in the low-cost e-commerce sector, Jingxi introduced six new business initiatives aimed at creating sustainable growth paths for merchants [1][3] Group 1: Performance Metrics - Jingxi's self-operated segment reported a transaction volume growth of 10 times year-on-year, contributing 150 million new users to JD [2][3] - The number of merchants on Jingxi's platform exceeded 1.35 million, with order volume increasing by 50% and transaction volume by 40% year-on-year [1][2] - Five major provinces saw order volumes surpass 100 million, with Zhejiang's orders exceeding 300 million and some provinces experiencing up to 400% year-on-year growth [3][4] Group 2: Business Strategies - Jingxi's focus on direct factory sales and quality selection helped eliminate middlemen, reducing prices and addressing market issues like false advertising [2][3] - The introduction of the "export to domestic sales" initiative led to over 2,000 foreign trade factories successfully entering the domestic market, with order volumes tripling to 180 million [4][5] - Jingxi's support for industrial belt factories includes comprehensive assistance in product selection, operations, marketing, logistics, and after-sales service [2][5] Group 3: Product Categories and Growth - Jingxi's core product categories, including fresh produce, household cleaning products, and home appliances, saw significant year-on-year transaction volume increases, with furniture sales growing by 23 times [3][6] - The brand's commitment to long-term growth is evident in its support for quality manufacturers, helping them transition from "goods without brands" to recognized brands [5][6] - In 2026, Jingxi aims to add 150 million new users and expand its product offerings to 3 million items, enhancing consumer choices for high-quality, cost-effective products [6]

Core Insights - In 2025, JD's discount shopping brand Jingxi achieved a tenfold increase in transaction volume, serving over 400 million users cumulatively over two years [1][5][15] - Jingxi has deepened its connections with over 260 industrial belts nationwide, with nearly 100 enterprises achieving annual sales exceeding 1 million orders [1][7] - To combat price wars in the low-cost e-commerce sector, Jingxi upgraded its business model, introducing six new initiatives aimed at sustainable growth for merchants [1][9] Group 1: Performance Metrics - Jingxi's self-operated segment reported a tenfold year-on-year increase in transaction volume, reflecting strong growth momentum [5] - The number of merchants on Jingxi's platform exceeded 2 million, with over 20,000 merchants experiencing a doubling of order volume [11][13] - In 2025, five major provinces saw order volumes surpass 100 million, with Zhejiang's orders exceeding 300 million and some provinces experiencing up to a fourfold year-on-year growth [7] Group 2: Business Strategies - Jingxi's new business directions include export-to-domestic sales, brand partnerships, and quality selection, aimed at providing a stable growth path for industrial belt merchants [1][10] - The platform has supported over 2,000 foreign trade factories in entering the domestic market, resulting in 180 million orders, a threefold increase year-on-year [10] - Jingxi's focus on high-quality, cost-effective products aligns with consumer demand, leading to significant sales increases across various categories, including furniture and baby products [7][15] Group 3: Future Outlook - In 2026, Jingxi aims to continue reinforcing its brand identity as a provider of affordable, high-quality products, targeting an additional 150 million new users and expanding its product offerings to 3 million [4][15] - The platform's long-term strategy emphasizes sustainable profit growth for merchants, as demonstrated by the success of specific products like the螺蛳粉, which saw significant sales and profit improvements [15]

Core Insights - The article emphasizes that Beijing's foreign trade enterprises are leveraging "innovation" to navigate global trade tensions and tariffs, transitioning from traditional OEM models to high-quality development through self-research and global branding [1] - The "14th Five-Year Plan" outlines the core task of promoting trade innovation and building a strong trade nation, pushing foreign trade development beyond traditional frameworks towards a new quality characterized by high-tech empowerment and efficient operations [1] - The integration of domestic and foreign trade has become a stabilizing factor for Beijing's foreign trade enterprises, enabling them to mitigate market risks and expand growth opportunities [1] Group 1: Innovation in Cross-Border E-Commerce - Worthbuy Technology is exemplifying how Beijing's digital economy firms are reshaping cross-border trade by focusing on localized content-driven consumption platforms rather than just product transactions [2] - The company has successfully replicated its domestic model in overseas markets like Thailand and Indonesia, adapting to local market conditions while planning further expansion in Southeast Asia and the Middle East [2] - Worthbuy Technology utilizes SaaS solutions and data capabilities to support overseas partners in building similar content-driven platforms, enhancing user-brand matching [2] Group 2: JD.com's International Expansion - JD.com is intensifying its international development, with its cross-border e-commerce platform JD Global Sales announcing new shipping zones in Malaysia and Thailand, and establishing over 100 overseas warehouses [3] - The platform has achieved over 100% year-on-year growth in transaction volume and order quantity during the 11.11 shopping festival, with cross-border shipping services seeing a 300% increase in transaction volume [3] - JD.com is integrating AI technology into cross-border trade, streamlining product listing processes and enhancing customer service through AI-driven solutions [4] Group 3: AI Empowerment in Trade - Beijing is leveraging AI technology to enhance cross-border trade, addressing traditional pain points such as language barriers and supply chain complexities [5] - AI applications are creating an efficient digital support system for local foreign trade enterprises, facilitating smoother connections to global markets [5] Group 4: Digital Economy Outbound Innovation Base - The Beijing Digital Economy Enterprises Outbound Innovation Service Base aims to support outbound enterprises by providing better services, reducing transaction costs, and offering platform resources [6] - The base has established partnerships with countries along the Belt and Road Initiative, facilitating international digital economy cooperation and project implementation [7] - It is developing a comprehensive service system to assist enterprises in navigating international markets, including policy innovation and compliance support [8] Group 5: Domestic and International Trade Integration - Beijing enterprises are deepening their integration of domestic and foreign trade, adopting strategies that balance domestic market stability with overseas growth [9] - JD.com has initiated a 200 billion yuan export-to-domestic sales support plan, significantly engaging over 10,000 foreign trade enterprises [10] - The company aims to help foreign trade enterprises transition to domestic markets, with JD's self-operated model driving substantial order growth [10] Group 6: Support for Foreign Trade Enterprises - JD.com has established a 24/7 feedback team to address foreign trade merchants' needs and is providing comprehensive support for store setup and marketing [11] - Douyin Group is also enhancing support for foreign trade enterprises through a full-service approach, including promotional assistance and streamlined onboarding processes [12] - The Beijing government is implementing measures to foster the integration of domestic and foreign trade, creating a conducive environment for high-quality development [12]

Core Insights - Beijing's foreign trade enterprises are focusing on "innovation" to navigate global trade tensions and tariffs, transitioning from traditional OEM models to high-quality development through independent R&D and global branding [1] - The "14th Five-Year Plan" emphasizes trade innovation and the construction of a strong trade nation, pushing foreign trade development beyond traditional frameworks towards high-tech empowerment and quality supply [1] - Integration of domestic and foreign trade has become a stabilizing factor for Beijing's foreign trade enterprises, enabling them to mitigate market risks and expand growth opportunities [1] Group 1: Digital Economy and Cross-Border E-commerce - Worth Buying Technology is leveraging AI and content-driven strategies to create localized consumption platforms abroad, moving beyond traditional cross-border e-commerce models focused solely on product transactions [2][3] - JD.com is enhancing its international presence with new shipping zones in Malaysia and Thailand, and has established over 100 overseas warehouses to improve logistics efficiency [4][5] - JD Global Sales has seen over 100% year-on-year growth in transaction volume and order quantity in key markets since the launch of its 11.11 campaign [6] Group 2: AI and Technological Integration - AI technology is being integrated into cross-border trade by Beijing companies, enhancing operations in e-commerce, supply chain management, and consumer services [7][8] - The establishment of the Beijing Digital Economy Enterprises Overseas Innovation Service Base aims to support internationalization of digital industries and facilitate cooperation with countries along the Belt and Road [9][10] Group 3: Policy Support and Market Expansion - The Beijing Digital Economy Enterprises Overseas Innovation Service Base is designed to provide comprehensive support for enterprises looking to expand internationally, including policy innovation and ecosystem services [12][14] - Beijing is promoting a dual circulation strategy, focusing on domestic market stability while seeking growth in international markets, which helps to counter global trade uncertainties [15][25] - The city is implementing measures to foster integration of domestic and foreign trade, including financial support for enterprises and the establishment of a favorable environment for trade development [24][25]

Core Insights - JD.com is undergoing a transformation in its growth strategy, with a notable increase in revenue and operating profit margins in its core retail business, while simultaneously facing significant losses in new business ventures [2][3] - The company reported a total revenue of 299.1 billion yuan for Q3 2025, a 14.9% year-on-year increase, with retail revenue at 250.6 billion yuan, up 11.4% [2] - New business revenue surged by 213.7% to 15.6 billion yuan, but operating losses in this segment ballooned to 15.7 billion yuan from 615 million yuan in the previous year [2] Retail Business Performance - JD's core retail business is focusing on enhancing revenue and efficiency while exploring new product categories beyond government subsidies, particularly in daily necessities, apparel, and health products [2][12] - The company acknowledges a diminishing growth boost from 3C home appliances, emphasizing the importance of daily necessities and advertising services as new growth engines [12][13] New Business Ventures - The new business segment, particularly food delivery and international operations, is experiencing rapid revenue growth but also substantial losses, indicating a strategic shift in focus [2][8] - JD's food delivery service is transitioning from customer acquisition to supply chain collaboration, with management emphasizing its long-term strategic importance [4][7] User Acquisition Strategies - JD's subsidiary, Jingxi, is now primarily responsible for user acquisition, aiming to attract 150 million new users in the coming year through low-cost and high-value products [8][11] - Jingxi has reported a user base of 370 million, with half being new to JD, and is expected to continue its aggressive growth strategy [8][9] International Expansion - JD International aims to replicate JD's domestic success in overseas markets, focusing on local e-commerce, team building, and brand partnerships [9][10] - The company is leveraging its supply chain advantages to support domestic brands in their international ventures, with ongoing operations in several European countries [10][11] Supply Chain and Inventory Management - JD's inventory turnover days have increased to 35.8 days, indicating a heavier inventory load as the company expands its self-operated product categories [15][16] - The company is under pressure to innovate its self-operated model to adapt to changing retail dynamics and ensure sustainable growth [17]

Core Insights - JD.com has surpassed 700 million annual active users, showcasing its resilience and adaptability in the retail sector [1][4][21] - The company is not just an e-commerce platform but a value-driven enterprise that balances supply chain technology and service [3][12][20] - JD.com's supply chain efficiency is a key driver of its growth, enabling it to offer competitive pricing and quality products [4][12][26] User Growth and Engagement - JD.com achieved a 19.1% growth rate in unique user acquisition, making it the fastest-growing company in China's internet sector as of August [4][21] - The active user count has increased by 40% year-on-year, indicating strong market engagement [21][26] - The "Jingxi Self-operated" platform has contributed significantly to user growth, adding 15 million new users in one year [6][11] Supply Chain Strategy - JD.com has developed a "super supply chain" that enhances operational efficiency and reduces costs, which is crucial for maintaining competitive pricing [12][20][26] - The company operates over 1,600 logistics centers in mainland China, with a self-operated product count reaching millions [12][26] - Supply chain efficiency improvements translate to increased profits, with every 1% efficiency gain potentially leading to multiple points of profit at the consumer level [12] Business Model and Ecosystem - JD.com emphasizes a win-win distribution mechanism, focusing on creating a sustainable ecosystem that benefits consumers and manufacturers alike [11][20][26] - The company has successfully integrated its supply chain capabilities into various sectors, including food delivery and local services, enhancing overall user experience [16][23] - JD.com's approach to low pricing is rooted in supply chain efficiency rather than compromising on quality, ensuring a sustainable business model [24][26] Market Position and Future Outlook - JD.com is positioned as a benchmark for supply chain technology and a model for creating value in the retail industry [3][12][27] - The company's commitment to understanding consumer trends and needs has allowed it to adapt and thrive in a competitive landscape [9][20] - JD.com's ongoing focus on supply chain innovation and user experience is expected to drive future growth and maintain its competitive edge [26][27]

Core Insights - JD.com is pioneering a new business model with its "Jingxi Self-operated" approach, which integrates low prices from the supply side to the user side, creating a stable growth engine for the company [1][2][4] - The focus is on delivering quality assurance alongside low prices, particularly in lower-tier markets where consumers are sensitive to price authenticity [2][4] User Growth and Sales Performance - Over the past two years, 370 million users have purchased products from Jingxi Self-operated, with projections indicating an additional 150 million new users by 2025 [4][15] - Sales for this year have increased tenfold compared to last year, demonstrating significant market traction [4][15] Supply Chain and Quality Assurance - JD.com has restructured its supply chain to emphasize "quality-price ratio," directly connecting factories with logistics and after-sales services [2][5] - The company has established partnerships with over 40,000 factories across more than 260 industrial belts, creating 300,000 jobs [5][13] Strategic Upgrades - Jingxi Self-operated has introduced six major business upgrades aimed at enhancing product offerings, including "export to domestic sales" and "big brand same factory" initiatives [7][9] - These upgrades are designed to ensure a comprehensive supply chain and meet consumer expectations for quality and affordability [7][9] Market Positioning and Long-term Strategy - JD.com is not merely pursuing short-term profit margins but is focused on creating a sustainable model that balances interests among users, platforms, and merchants [5][6] - The company aims to extend its influence in lower-tier markets by providing reliable and affordable products, thereby enhancing the overall market ecosystem [15]

Core Insights - JD's discount shopping brand "Jingxi Self-operated" reported a tenfold increase in transaction volume by 2025, attracting 150 million new users to JD [1] - The brand aims to create a healthy business ecosystem by connecting factories directly with consumers, eliminating unnecessary intermediaries [1][2] - Jingxi Self-operated currently serves 370 million users and links to 260 industrial belts, with plans to stabilize sales for 500,000 factories and create 5 million jobs in the next three years [1][3] Business Strategy - Jingxi Self-operated focuses on reducing costs by eliminating middlemen, allowing high-quality products to reach consumers directly [2][3] - The brand provides support in marketing, operations, logistics, and customer service, enabling factories to concentrate on production [2][6] - The "Strict Selection" mechanism ensures product quality while leveraging JD's logistics for efficient delivery [3][4] Market Positioning - Jingxi Self-operated addresses the issue of excessive low-price competition that compromises product quality [2][3] - The brand has introduced six business initiatives to combat price wars and support factories, including export-to-domestic sales and premium product selections [3][5] - The brand's strategy includes expanding product categories to include food, fresh produce, and clothing, aiming for explosive growth in all categories [3][6] Future Goals - Jingxi Self-operated plans to attract 150 million new users and increase the number of industrial belt products to 3 million over the next three years [7] - The brand aims to enhance user retention and increase average order value by improving marketing, logistics, and service [7] - The long-term vision includes fostering high-quality development in over 260 industrial belts and creating "invisible champion" clusters in the industry [7]

Group 1 - The chairman of Guangxi Meishanyuan Group, Huang Hai, anticipates a 10% to 20% growth in overall sales during this year's Double 11 shopping festival, particularly for their main product, Luosifen (snail rice noodle), which sees peak sales in the autumn and winter seasons [2] - The competition in the Luosifen industry is intense, with many businesses heavily investing in sales, while Meishanyuan focuses on optimizing its supply chain and reducing production costs [2] - Meishanyuan has adopted strategies such as live streaming and advertising on platforms like Douyin and Kuaishou for the Double 11 event, but has faced a 50% increase in advertising costs compared to two years ago [2] Group 2 - JD Group's Vice President, Qi Ting, reported that 370 million users have purchased products from JD's self-operated platform, Jingxi, over the past two years, with a goal of achieving a tenfold increase in transaction volume by 2025 [3] - Jingxi aims to attract 150 million new users and has expanded its product categories to include food, fresh produce, and clothing, hoping to see significant sales during the Double 11 event [3][4] - The strategy for Double 11 includes focusing on "key product pallets" based on accumulated data, ensuring sufficient stock of popular items, and targeting high repurchase rates for these products [4]