Core Viewpoint - The article discusses a case of a blogger who resold lemonade in a scenic area, highlighting the entrepreneurial spirit and the legal implications of such activities [1][3]. Group 1: Entrepreneurial Activity - A blogger identified a business opportunity by reselling lemonade in a location with limited beverage options, selling 98 cups in three and a half hours and earning a profit of 254 yuan [3]. - The initial intent of the blogger was to demonstrate low-cost entrepreneurship to followers, rather than to profit [1]. Group 2: Legal Analysis - Legal experts indicated that the blogger's resale activity generally does not violate civil law, as ownership of the product transfers to the buyer upon purchase, allowing for resale [4][5]. - However, the blogger may face administrative penalties if operating without a business license or temporary stall permit, as per regulations on unlicensed operations [7]. - If the resold product has quality issues, the seller could be liable for consumer protection claims [7]. Group 3: Trademark and Competition Law - The use of the brand name in the resale is permissible if it does not mislead consumers or harm the brand's reputation; however, unauthorized use of logos could violate trademark laws [8]. - There are concerns regarding potential anti-competitive practices if the brand imposes fixed resale prices, but no evidence currently suggests such behavior from the lemonade brand [8].