而现在，新消费的验证逻辑正在改写：你要在河南验证。 曾被外界贴上"土味" 标签的河南，不知从何时起，成了领新消费风气之先的宝地。从河南走出一群活力四射的消 费品牌，蜜雪冰城、卫龙、致欧、巴奴、锅圈、双汇、牧原、三全、思念、名仁苏打水、金星啤酒......甚至催生出 被誉为"中国最会做小红书营销" 的 "郑州帮"。 从郑州起家的蜜雪冰城 从传统农业大省到如今的新消费高地，河南的身份转变背后，是消费战场的深刻变革。 "得中原者得天下" 河南，一座新消费品牌的孵化宝地。 河南有9815 万常住人口、1.15 亿户籍人口，是全国最大的劳动力池；观5年内各省市高考人数，河南均位列前 十，还有密密麻麻的大专院校，年轻人众多。以郑州为中心，300 公里半径能辐射 "山河四省"，能孵化最贴近大 众的生意。 河南，一种新的入场规则 过去，新消费品牌的"入场券" 似乎必须由北上广深来颁发：要在北上验证市场，因为这里聚集着引领潮流的年轻 人；要经上海网红店、高端商场的检验，因为这里的消费者对品质、设计有着近乎挑剔的要求 —— 仿佛只有通过 一线城市的 "考核"，品牌才算拿到了进入市场的资格。 郑州大学城分布 上世纪90 年代起，河 ...

来源丨南财号"首席商业评论" 作者丨星影 上周起，多位网友发帖称，蜜雪冰城多个门店已无法买到柠檬水。店员在接受媒体采访时坦 言："柠檬水没货了，预计这两天这款产品都没有货。" 在部分地区的门店，柠檬水还成了限 量供应产品。 有媒体分析，柠檬水断档实则源于近期柠檬价格的持续上涨。截至 2025 年 9 月 17 日，全国 柠檬平均批发价为 15 元 / 公斤，较去年同期近乎翻倍。 有意思的是，2024 年，蜜雪冰城还在高调展现其供应链领域的突出优势 —— 除了在农产品原 产地 "包下山头"、自建工厂，还自主生产部分核心包装材料与门店设备，例如自产的糖蜜和 果蜜包装瓶，采购价就比外部采购低约50%。 这一次，柠檬水为何让蜜雪冰城突然 "翻车"？其他茶饮品牌又为何未遭遇类似的柠檬断供危 机呢？ 爆款单品的原料都在"一个篮子"里？ 据蜜雪冰城官方微信公众号信息，其冰鲜柠檬水一年销量超 10 亿杯，被称为 "镇店之宝"。按 4 元1杯的售价计算，这款产品年销售额达 40 亿元，占蜜雪集团 2025 年上半年 148.7 亿元收 图片来源：蜜雪冰城 入的 13%。 中国柠檬主产区集中在四川安岳县，种植面积达 48 万亩， ...

Group 1: Market Overview - In 2025, China's consumer market is experiencing a divergence, with traditional consumer goods showing weak growth while "emotional consumption" characterized by emotional connection, cultural identity, and immersive experiences is booming [1][4] - In the first half of 2025, the total retail sales of consumer goods reached 24,545.8 billion yuan, with a year-on-year growth of only 5.0% [1] - The retail sales of goods amounted to 21,797.8 billion yuan, growing by 5.1% [1] Group 2: Company Performance - Moutai, a representative of traditional high-end consumption, reported a revenue of 91.094 billion yuan in the first half of 2025, with a year-on-year growth of 9.16%, marking the first time in nearly a decade that its growth rate fell to single digits [1] - Pop Mart achieved a revenue of 13.88 billion yuan in the first half of 2025, with a remarkable year-on-year growth of 204.4% and an adjusted net profit of 4.71 billion yuan, up 362.8% [1] - Miniso's second-quarter revenue reached 4.97 billion yuan, growing by 23.1% year-on-year, while its subsidiary TOP TOY saw a revenue increase of 87.0% [2] Group 3: Consumer Trends - The rise of emotional consumption reflects a deep-seated desire for emotional comfort and cultural identity among consumers [4][5] - Consumers are shifting their spending from traditional goods to emotional products, indicating a change in consumption logic from "need" to "liking" and from "utility" to "emotion" [4][5] - The emotional consumption trend is not just limited to toys and jewelry but is also evident in various sectors, including tea beverages and snacks [18][20][23] Group 4: Emotional Consumption Dynamics - Emotional consumption is characterized by consumers being willing to pay for emotional experiences, social attributes, and identity recognition rather than just the products themselves [18] - The success of brands like Pop Mart and Lao Pu Gold illustrates the shift from functional attributes to emphasizing the emotional and cultural aspects of products [11][12] - The average overlap rate of Lao Pu Gold consumers with luxury brands like Louis Vuitton and Cartier is as high as 77.3%, indicating its entry into the high-end market [13] Group 5: Future Implications - The rise of emotional consumption is reshaping the entire consumption landscape, prompting brands to reassess their value creation strategies [25] - Companies that can accurately capture emotional needs and provide meaningful experiences are likely to thrive in this new consumption era [25]

Group 1 - Nvidia will invest $5 billion in Intel, acquiring shares at $23.28 per share, and both companies will collaborate on AI infrastructure and personal computing products [3] - Intel will customize x86 CPUs for Nvidia's AI infrastructure, while Nvidia will integrate its RTX GPU chips into Intel's x86 system-on-chip (SoC) for personal computing [3] - Following the announcement, Intel's stock surged over 30% in pre-market trading, while Nvidia's stock rose over 2% [4] Group 2 - Apple plans to release a fix for camera issues in the iPhone 17 series and iPhone Air, which can cause black frames and white wave lines in photos [6] - The issue was first reported by a journalist during a concert, with Apple confirming it occurs in rare situations [6] - Tesla is redesigning its controversial door handle system to improve safety and usability in emergencies, following investigations into complaints about door malfunctions [6] Group 3 - Micro Alliance Group has signed a subscription agreement with Infini Capital to raise $200 million, focusing on AI investments and international expansion [16] - "Beijing's social security contribution base limits for 2025 have been announced, with a maximum of 35,811 yuan and a minimum of 7,162 yuan [7] - Yonghui Supermarket appointed Wang Shoucheng as CEO, who has a background in operational standardization and project management [14]

Group 1 - Nvidia announced a $5 billion investment in Intel, acquiring shares at $23.28 each, while Intel will customize x86 CPUs for Nvidia's AI infrastructure [1] - Intel's stock price surged by 30% following the announcement of the partnership [1] - The collaboration includes Intel producing x86 system-on-chip (SoC) integrated with Nvidia's RTX GPU for personal computing [1] Group 2 - Hong Kong police recovered 65 kg of gold worth approximately HKD 58 million (around RMB 53 million) after a robbery at a gold processing factory [2] - Thirteen suspects were arrested, with some having ties to organized crime, and the incident is believed to be linked to a business dispute [2] Group 3 - Apple acknowledged a camera issue in the iPhone 17 series and iPhone Air, causing black frames and white wave lines in photos, and plans to release a fix [3][4] - The problem was first reported by a journalist during a concert, with Apple stating it occurs only in rare situations [3] Group 4 - Tesla is redesigning its controversial door handle system to improve safety and usability in emergencies, following an investigation by the NHTSA into complaints about door malfunctions [4] - Over 140 complaints have been received since 2018 regarding Tesla's door issues, including incidents where doors could not be opened after power loss [4] Group 5 - Beijing announced the social insurance contribution limits for 2025, with a maximum of CNY 35,811 and a minimum of CNY 7,162 for monthly contributions [5] - The new regulations aim to standardize social insurance payments for employees in the city [5] Group 6 - The price of hotel rooms in Jingdezhen surged over tenfold during the National Day holiday, prompting an investigation by local market regulators for potential price gouging [5] - The hotel staff claimed the high prices were a strategy to prevent bookings, and the local authorities are conducting a thorough investigation into such practices [5] Group 7 - The A-share market saw a record high in margin trading, with the balance exceeding CNY 2.4 trillion, accounting for 2.51% of the A-share market's circulating value [8] - The market experienced fluctuations, with major indices reaching new highs before a collective decline [8] Group 8 - Ford announced plans to lay off 1,000 employees at its Cologne plant in Germany due to weak demand for electric vehicles [10] - The company will reduce production shifts and offer voluntary severance packages to affected employees [10] Group 9 - Hyundai is recalling over 568,000 vehicles in the U.S. due to a safety belt issue that may prevent proper locking [10] - The recall affects certain 2020-2025 Palisade models, highlighting ongoing safety concerns in the automotive industry [10] Group 10 - Meta launched its first AI glasses capable of real-time translation and 3K video recording, marking a significant advancement in consumer wearable technology [22] - The new product reflects Meta's strategic focus on integrating AI into hardware and enhancing virtual content creation [22]

Group 1: Apple - Apple acknowledges a camera issue with the iPhone 17 series and iPhone Air, where photos may show black squares and white curves when exposed to bright LED lights [3] Group 2: Gold Market - Gold prices are surging, with reports indicating that a store in Shenzhen plans to raise prices by over 3,000 yuan per item, driven by expectations of a Federal Reserve interest rate cut [4] Group 3: Vanke - Vanke has implemented its largest organizational restructuring to date, updating its management team and restructuring into a headquarters, regional companies, and business units [5]

西贝门店负责人介绍称涉事顾客使用过的筷子、餐具、桌布等已全部丢弃。 整理 ｜Purple 点击上方【36氪随声听】，一键收听大公司热门新闻。听完音频记得添加进入 【我的小程序】 中哟！ 西贝回应"公筷喂狗"事件：涉事餐具已全部丢弃 近日，陈先生带着孩子去一家亲子主题的西贝餐厅就餐。用餐过程中，两名顾客带着一只宠物狗进入餐厅，不仅将狗放在餐椅上，待菜品上桌后，还直接 用餐厅提供的筷子夹菜喂狗。为此，陈先生对用餐环境安全提出质疑。 该餐厅负责人在受访时表示，餐厅有"禁止宠物入内"的规定，但因客流高峰未能及时发现顾客带狗进店。负责人介绍，涉事顾客使用过的筷子、餐具、桌 布等已全部丢弃，未进入清洗流程；同时，当天夜间对餐厅前厅、厨房的所有餐具、厨具进行了全面消杀。 温州市市场监督管理局相关工作人员表示，目前国家及温州市层面暂无法律依据认定"商家允许宠物入内"这一行为违规；而顾客用餐厅筷子喂狗属于个人 行为，若未对其他顾客造成直接损害，暂不涉及行政处罚。（第一财经） 美联储宣布降息25个基点 当地时间9月17日，美联储最新的联邦公开市场委员会（FOMC）货币政策会议纪要显示，美联储决定将联邦基金利率目标区间下调25个基 ...

Group 1 - The A-share market is experiencing a bull run, with consumer stocks gaining attention, particularly those that resonate with public sentiment and consumption trends [1] - Traditional consumer sectors like liquor, duty-free, and home appliances are not leading the market; instead, niche leaders that align with consumer interests are emerging [1][3] - A recent viral video about a pot that burned for 27 days without incident sparked interest in the brand Aishida, leading to a significant stock price increase of 4.75% on September 8 [3] Group 2 - The success of Aishida is part of a broader trend where domestic consumer brands are gaining recognition and market share, replacing foreign products [3][7] - Similar consumer-driven phenomena have been observed with other brands, such as Mixue Ice City, which saw a surge in stock price and consumer interest after confirming the use of fresh lemon slices in their drinks [5][7] - The positive feedback loop between media attention, consumer enthusiasm, and investment interest is creating a new dynamic in the consumer market [5][7] Group 3 - Domino's Pizza set a sales record in China, highlighting the potential for consumer brands to achieve significant growth in the market [5][7] - The performance of companies like Domino's in the U.S. stock market, where it has increased nearly 30 times over 16 years, illustrates the vast growth opportunities for quality consumer products [7] - The trend of domestic consumer goods evolving from "strong pots" to "strong stocks" is expected to continue, indicating a long-term positive outlook for A-share consumer stocks [7]

Core Insights - Lucky Coffee has rapidly increased its presence, signing 7,300 stores by August 2, 2023, up by 2,300 since March, with over half of these signed in July [2] - The company aims to reach 10,000 stores by 2025, focusing on first-tier cities in the Yangtze River Delta and Pearl River Delta regions [2] - Lucky Coffee is currently the fourth largest fresh coffee brand in China, and achieving its store target would mean a 1.5x expansion rate this year, posing a significant challenge to competitors like Luckin and Kudi [2] Company Background - Lucky Coffee was established in 2017 and was initially an independent brand funded by Mixue Ice City, which later acquired it in 2020 [3][4] - The brand has expanded from fewer than 500 stores to over 2,300 in two years, primarily in lower-tier markets [5] Market Challenges - In 2023, Lucky Coffee faced intense competition from the 9.9 yuan coffee war initiated by Luckin and Kudi, leading to a decline in new store openings [6][7] - By the first half of 2024, Lucky Coffee experienced negative growth in store numbers [8] Strategic Initiatives - In response to competition, Lucky Coffee launched promotional campaigns, such as the "66 Lucky Season" with prices starting at 6.6 yuan [9] - The company has integrated its supply chain with Mixue Ice City, which has helped in expanding to remote markets [10][11] Expansion Efforts - In the latter half of 2024, Lucky Coffee added nearly 1,000 new stores, shifting its strategy to attract franchisees with significant incentives [12] - The company has implemented fee waivers and subsidies for new and existing franchisees, particularly in major cities [13][14] Competitive Landscape - The coffee market is becoming increasingly competitive, with Luckin opening nearly 4,000 new stores in the first half of the year [24] - Kudi has also accelerated its expansion, opening over 1,000 stores in April and May [25] Financial Considerations - Lucky Coffee's pricing strategy is based on a low-cost model, with a focus on maintaining a competitive edge through its supply chain [17] - The company has signed a significant procurement deal for coffee beans, enhancing its cost structure [18] Product Development - Lucky Coffee has increased its product launches, introducing 32 new items in the first half of the year, an 88% increase from the previous year [21] - However, the brand's marketing efforts are perceived as less aggressive compared to competitors, which may hinder its growth potential [21] Market Positioning - Currently, about 70% of Lucky Coffee's stores are located in third-tier cities or below, while competitors have a more balanced distribution [22] - The company is adjusting its store model to focus on smaller, more cost-effective locations in first-tier cities [22] Future Outlook - The coffee market is evolving, with potential overlaps between coffee and tea segments, which could impact Lucky Coffee's positioning [28][29] - The brand needs to establish a unique strategy to differentiate itself from Mixue Ice City and other competitors in the market [29]

Core Viewpoint - A user from Hunan carried approximately 40 kilograms of beverages while hiking Wugong Mountain, primarily for the experience and as a form of weight training, rather than for profit [2][5][11]. Summary by Sections User Experience - The individual, known as Meijin, stated that he often hikes Wugong Mountain and used this opportunity to carry beverages as a challenge [5]. - He mentioned that the hike took over four hours, which was about an hour longer than usual due to the weight [7]. Beverage Details - The user carried around 40 cups of drinks, each priced at 15 yuan, primarily consisting of iced lemonade [2][6]. - He also carried additional personal items such as drinking water and food, all by himself [2]. Sales and Interaction - The user noted that there were buyers along the way, with more customers at the summit, and he received understanding from many commenters regarding the pricing [9]. - He emphasized that the venture was not about making money, as the income barely covered his costs, including transportation [11][12].