Core Insights - The report by Tuniu indicates a robust recovery in domestic tourism consumption in the first half of 2023, driven by various seasonal activities and cultural tourism trends [1][2][3] - Emerging destinations, particularly in lower-tier cities and county-level areas, are experiencing significant growth in tourist visits, expanding the overall tourism consumption landscape [1][2] - The popularity of self-driving and free travel options is increasing, particularly among younger demographics, with notable growth in user participation [2] Domestic Tourism Trends - Major cities like Beijing, Shanghai, and Guangzhou remain popular, while lower-tier destinations such as Liupanshui and Qiandongnan show remarkable growth, with visitor numbers increasing over 200% [1] - Guizhou province has implemented various cultural tourism incentives, leading to a surge in tourist visits to cities like Liupanshui and Qiandongnan [1] Emerging Destinations - Shanxi province continues to attract visitors due to its rich cultural heritage and culinary offerings, with places like Shuozhou and Changzhi seeing over 150% growth in visitor numbers [2] - The trend of exploring lesser-known destinations is gaining traction, with significant increases in tourist activity in various regions [1][2] Travel Preferences - Self-driving trips and free travel are becoming increasingly popular, with 32% and 20% of domestic travel respectively, and a majority of users being from the post-80s and post-90s generations [2] - Popular domestic self-driving destinations include Shanghai, Guangzhou, and Sanya, reflecting a shift towards more flexible travel options [2] International Travel Insights - For outbound travel, Hong Kong and Macau are favored for their diverse experiences, while destinations like Japan and Southeast Asian countries remain popular among travelers [2] - Long-haul travel to Europe, Australia, and the Middle East is also on the rise, with significant increases in bookings for countries like Italy and the UAE [3] - Emerging destinations such as Luxembourg and Georgia have seen visitor numbers more than double, indicating a growing interest in less traditional travel spots [3]