| TCOM 携程网 | | | | --- | --- | --- | | 71.110 ↓-0.440 -0.61% | | 收盘价 10/09 16:00 美东 | | 73.100↑ 1.990 +2.80% | | 盘前价 10/10 04:07 美东 | | 三 7 24 字 S 9 日 ♥ 白 ♥ 白 一 白 一 白 一 白 一 白 | | ● 快捷交易 | | 最高价 72.500 | 开盘价 72.070 | 成交量 205.49万 | | 最低价 70.505 | 昨收价 71.550 | 成交额 1.46亿 | | 平均价 71.224 | 市盈率 M 19.57 | 总市值 464.78亿 (…) | | 振 幅 2.79% | 市盈率(静) 20.46 | 总股本 6.54亿 | | 换手率 0.35% | 市净率 2.243 | 流通值 418.51亿 | | 52周最高 78.650 | 委 比 -- | 流通股 5.89亿 | | 52周最低 51.350 | 量 比 1.25 | 色 手 1股 | | 历史最高 78.650 | 股息TTM 0.304 换股比率 1.00 | ...

各大交通枢纽人潮涌动，热门航线一票难求，重点旅游城市和景区预订量暴增……国庆遇上中秋， 串联起8天的假期，也带来了"团圆""出游"两不误的假日新体验。综合携程、去哪儿、飞猪、同程等在 线旅企的数据，10月1日至8日，浙江的旅游预订量较去年同期增长超20%，其中杭州的订单增幅为 24%，灵隐飞来峰景区、西湖游船、西湖观光游览车、西溪国家湿地公园、杭州野生动物世界的线上预 订热度居前五位。值得一提的是，这个独特的"中国假期"还吸引了不少外国游客到访，杭州是入境游热 度排名前十的目的地。 作为今年假期出行的新趋势之一，"分段式"错峰出行彻底火了。不少游客通过灵活拼假的方式，为 8天的假期找到了"双倍快乐"：有人选择在9月25日至30日提前出发，也有人把行程安排在节中甚至节 后，完美避开人潮。 去哪儿方面表示，超三成用户选择拼假出行，选择10月2日至5日搭乘飞机出行的订单较去年同期增 长20%，同期的出境游订单也增长约30%。10月9日至11日，境外热门目的地酒店预订量较去年同期增 长100%；石家庄、武汉、西安堪称是"反向旅游"的性价比之选，旅游订单分别较去年同期增长100%、 68%和40%。 从消费群体来看，年 ...

国庆中秋"双节"叠加的8天长假正式收官，境内旅游市场呈现火热趋势。10月8日，北京市文化和旅游局 公布国庆中秋假期数据，"双节"假期累计接待游客和旅游总花费同比实现双增长。多家在线旅游平台数 据显示，今年假期，北京旅游预订量位居榜首，同时长线跨省、跨境旅行趋势明显，整体呈现走得更 远、玩法更多、品质更高的特征，其中境内长途游订单占比较去年提升3个百分点。中秋佳节，赏月、 赏灯成为人们的首选，带动夜游订单迅速攀升，"夜游"搜索热度环比增幅超过200%。在"短途高频次， 长线高品质"的假期旅行主基调下，消费者的消费潜力也得到持续释放。 "双节"假期，北京文旅市场吸引力强劲，热度持续攀升。北京市文化和旅游局发布的数据显示，假期期 间，北京累计接待游客2509.4万人次，实现旅游总花费316.5亿元，同比分别增长3.6%和4.7%。游客接 待量排名前十的景区（地区）为天安门地区、王府井、奥林匹克公园、西单、亮马河国际风情水岸、前 门大街、天坛公园、南锣鼓巷、什刹海风景区、颐和园。 携程数据显示，北京、成都、上海、西安、重庆、武汉、广州、青岛、南京和杭州上榜境内热门长途游 目的地Top10。去哪儿数据也显示，北京成为境 ...

贝壳 今年国庆中秋双节叠加的8天"超级黄金周"正式收官。根据交通运输部分析预测，中秋、国庆假期全社 会跨区域人员流动量将达到24.32亿人次，平均每天大概2.95亿人次，比去年同期增长3.2%左右。 全国多个景区门票约满、古镇老街人头攒动、不少小城成功出圈、"躺平窝囊游"等新玩法涌现……2025 年国庆假期恰逢中秋，外出旅游与返乡团圆交织，远途旅行与深度体验成为假期旅游主要趋势，国内 游、出境游、入境游等订单再创新高。 美团旅行数据显示，国庆中秋假期，文旅消费Top10目的地城市分别为南京、成都、西安、北京、重 庆、武汉、长沙、洛阳、上海、广州。 01 不少小城成功出圈 "鸡排哥"为景德镇旅游热度加把火 在返乡探亲和外出旅行两大客流叠加下，国庆中秋假期的长线跨区需求明显增加。同程旅行数据显示， 2025年国庆中秋假期，航段距离在400-800公里、800-1200公里，以及3200公里以上的国内机票占比均 超过20%，其中3200公里以上的航段量同比增长14%，增速在纳入统计范围内的全部航段中位居第一， 新疆成为3200公里以上的航段量的热门始发地和目的地。 来自携程的数据显示，国庆中秋假期，乌鲁木齐、呼和浩 ...

聚焦国内游市场，黑马目的地在长假期间不断涌现，"鸡排哥"的爆火为景德镇人气锦上添花，订单量同比去年增长60%；连续三天的泸州酒要会·银河左岸音 乐节吸引了全国各地的乐迷朋友，订单量同比去年大增45%；"音乐节有我们都很喜欢的歌手和乐队，高铁过来也方便，便约在泸州相聚。"在成都上大学的 小宋称，在泸州听完音乐节后他们还会多玩两天，"来个'Cityeat'。" ▲2025年10月6日，江西景德镇，"鸡排哥"李俊永正在摊位前为顾客制作美食。中新社记者 刘占昆 摄 图据视觉中国 为期8天的国庆中秋假期即将落下帷幕。10月8日，飞猪发布的《2025国庆中秋假期出游快报》显示，假期出行的客单价同比去年提升14.6%，95后游客预订 人次占比最高，上海、北京、杭州、广州、成都、深圳、重庆、南京、武汉、西安等是假期国内游热门城市。从整个四川区域的热度看，门票预订量同比去 年增长约73%，当地玩乐预订量同比去年增长114%，成都、阿坝、乐山、绵阳、南充是最热门城市，雅安、泸州、阿坝增速最快。从年龄结构看，95后扛 起了今年国庆中秋假期出游的大旗，预订人次占比最高，达到近四分之一。 ▲2025年10月5日，四川乐山，夜市人头攒动 ...

本报讯（记者 潘福达）昨天，国庆中秋假期火热开场，多家旅游平台数据显示，假期首日文旅市场热 度"爆棚"，北京旅游热度居首。 在携程、去哪儿和途牛平台上，假期首日北京旅游热度均排名首位。根据携程数据，北京、上海、成 都、广州、重庆等地成为国内热门目的地。从去哪儿平台用户入住的酒店城市来看，北京、上海、重 庆、南京、成都最热门，全国多地红色景区热度高，北京升旗仪式搜索热度环比涨12倍。途牛旅游数据 显示，北京、上海、成都、杭州、南京是用户假期首日热门出游方向，北京同样居首。 美团数据显示，10月1日为国庆中秋假期出行峰值日，假期游客在同一城市停留的时间显著变长，在同 一城市停留7至8天的游客数量较2024年同期增长50%以上，北京游客的平均停留时长位于全国第二，仅 次于成都；北京环球度假区位居假期首日热门景区第二名，仅次于泰山风景名胜区。 值得关注的是，大城市之外，县域持续释放旅游吸引力。受假日消费势能集中释放的影响，传统热门景 区假期承载能力趋于饱和，游客开始向更具性价比的县域小众文旅目的地分流。美团旅行数据显示，国 庆中秋假期县域旅游消费预订单量较去年同期增长51%。 这个假期，"China Travel（中 ...

Core Insights - The upcoming "super golden week" combining the Mid-Autumn Festival and National Day is driving a significant increase in travel demand, with a notable rise in cross-province and outbound travel bookings [1][2][8] - Travelers are increasingly prioritizing emotional value, time efficiency, and cost-effectiveness in their travel decisions, shifting from mere sightseeing to immersive experiences [2][3][4] Travel Preferences Transformation - Cross-province travel orders have surged by 45% year-on-year, with a 58% increase in bookings for inter-provincial border cities [2] - Popular destinations include cities that offer a blend of cultural and natural experiences, such as Zhaotong and Hezhou, with order growth of 95% and 88% respectively [2] - Travelers are now more inclined to seek "pan-destination" recommendations, focusing on experiences rather than specific landmarks, with searches for keywords like "less crowded" and "affordable" doubling [2][3] Emotional Value and Experience - Emotional value is becoming a core factor in destination selection, with a 60% increase in searches for distant hotels on travel platforms [3] - There is a growing preference for complex travel products that combine scenery, culture, and experiences, such as temple retreats and local craft workshops [3] Cost-Effectiveness in Travel - The trend of flexible travel times and cost-effective destinations is evident, with some locations still offering lower prices compared to last year [4] - Over 30% of travelers are utilizing "3 days off for 12 days" strategies to extend their holidays, leading to significant savings on flights [4][5] Diverse Travel Patterns - The booking rhythm for the holiday has advanced by approximately 3.5 days compared to last year, with a notable increase in multi-destination travel [5] - There is a marked rise in car rentals, particularly for SUVs and family-friendly vehicles, reflecting a shift towards more personalized travel experiences [6] Outbound and Inbound Travel Growth - Both outbound and inbound travel markets are experiencing robust growth, with popular short-haul destinations like Japan and Thailand, as well as emerging long-haul destinations [7] - The introduction of visa-free policies for several countries has further stimulated outbound travel, with significant increases in hotel bookings for destinations like Egypt and Uzbekistan [7][8] - The inbound market is also thriving, with a 75% increase in bookings from Russian tourists following the mutual visa exemption policy [7][8]

去哪儿大数据研究院研究员蔡木子对记者表示，近一个月，用户对国庆旅游目的地询问量大增，询问最 多的关键词是"人少""不挤""不贵"。大家更倾向于"泛目的地"推荐，即明确具有某一类特质的景区，例 如"赏秋""红叶""海边"搜索量环比8月上涨两倍。这反映出游客不再执着于特定打卡点，而是更关注旅 行体验的本质。 ● 本报记者 杨梓岩 中秋与国庆双节叠加形成的8天"超级黄金周"临近，旅游市场已全面进入预订高峰。来自在线旅游平台 的数据显示，今年假期出游意愿显著提升，跨省游、出境游预订量同比大幅增长，旅客出行方式更趋多 元。火车票开售即秒光，机票搜索量迅速攀升。 在假期延长、拼假策略流行的背景下，游客不仅关注目的地，更重视旅行体验的情绪价值与时间效率。 从"串游"多城到探索省际交界，从错峰出行到深度沉浸，旅游市场呈现出旺盛活力与结构性变化，反映 出消费者对高品质、高性价比休闲生活的持续追求。 旅游偏好深度转型 今年国庆假期与中秋相连，形成长达八天的"超级黄金周"，激发出多样化的旅行需求。携程数据显示， 截至目前，中秋国庆假期跨省游订单量同比增长45%。情绪价值、时间效率与性价比已成为影响出行决 策的三大关键要素，旅客出游 ...

Core Insights - Ctrip's 2025 National Day travel trend forecast indicates a 45% year-on-year increase in cross-province travel orders for the Mid-Autumn and National Day holidays [1] - Key factors influencing travel decisions are emotional value, time efficiency, and cost-effectiveness, with a shift from "sightseeing" to "experiential travel" [1] Summary by Category Travel Orders - Domestic inter-provincial border cities have seen a 58% year-on-year increase in holiday order volume [1] - Notable increases in specific regions include: - Zhaotong, with a 95% increase in holiday pre-orders, known for its ethnic culture and natural scenery [1] - Hezhou, famous for its karst landforms and ancient town culture, with an 88% increase [1] - Ganzhou, attracting tourists with Hakka culture and revolutionary history, showing a 70% increase [1] Travel Preferences - Emotional value is becoming the core factor in destination selection, with "check-in tourism" gradually giving way to "immersive vacations" [1] - Hotel search interest for long-distance destinations such as Xinjiang, Tibet, and Inner Mongolia has increased by 60% year-on-year, primarily from first-tier and new first-tier cities [1]

Core Insights - The upcoming Mid-Autumn Festival and National Day holidays are expected to see a significant increase in travel bookings, with consumers taking advantage of the "拼假" (staggered leave) strategy to extend their holidays [2][4] Travel Booking Trends - Travel bookings for the upcoming holidays are approximately 3.5 days ahead of last year, with substantial increases in reservations for flights, hotels, tickets, car rentals, and tour packages [2] - In Shanghai, travel bookings for the holiday period have increased by over 40% year-on-year, with car rental bookings rising by 89% [4] Consumer Behavior - Over 60% of consumers plan to travel across provinces, and nearly 30% intend to travel abroad, with many opting for staggered leave to maximize their holiday time [4] - The trend of multi-destination travel is becoming more pronounced, with popular domestic cities including Beijing, Shanghai, and Chengdu seeing significant interest [5] Cultural and Event-Driven Travel - There is a notable trend of integrating cultural events with travel, as searches for hotels and attractions near popular performances and exhibitions have increased by 1.5 times year-on-year [7] - Companies are actively promoting travel packages that combine cultural and commercial elements, enhancing the overall travel experience [8] International Travel Insights - International hotel bookings have expanded to cover 2,852 cities, with Japan, Thailand, and South Korea being the top destinations [10] - The mutual visa exemption policy between China and Russia is expected to boost travel to Russia, with significant increases in search and booking activity for cities like Moscow and St. Petersburg [10][11] Inbound Tourism - Inbound tourism is also experiencing growth, with foreign tourists booking stays in nearly 100 domestic cities, with Shanghai and Beijing being the most popular [11]