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叮咚买菜发布“4G”战略 打造内生增长引擎
Guang Zhou Ri Bao· 2025-07-24 15:38
Core Viewpoint - The company is shifting towards a differentiated competition strategy, focusing on quality and consumer needs rather than engaging in price wars [2]. Group 1: Strategic Initiatives - The company has launched a "4G" strategy emphasizing "good users, good products, good services, and good mindset" as its core development approach [2]. - The company aims to enhance product quality by improving its internal product development processes, focusing on better taste, health, safety, convenience, and value for money [2]. - The company has successfully replaced over 4,000 mediocre products in the past six months, with high-quality products now accounting for 40% of its SKU [2]. Group 2: Supply Chain and Product Development - The company is investing in upstream supply chains, including establishing black pig breeding bases and digital fish farms to ensure quality control of fresh produce [3]. - The company is capturing trends in non-fresh food categories to create unique value propositions, particularly focusing on the low glycemic index (GI) health food market [3][4]. Group 3: Market Potential and Collaborations - The company recognizes significant growth potential in the low GI food market, having established a dedicated low GI food section and plans to develop a full range of low GI products [4]. - Sales of products with clean ingredient labels exceeded 500 million yuan, while low GI product sales increased from under 1 million yuan in the first half of 2023 to nearly 60 million yuan in the same period this year [4]. - The company has formed a strategic partnership with the China Food Fermentation Industry Research Institute to address challenges in low GI product promotion and consumer awareness [4].