Core Insights - Marathon running has become a fashionable sport, with the concept of enjoying a healthy lifestyle deeply rooted in society [2] - ZhongAn Insurance has launched the "Hundred Cities Running Plan" to provide health protection services for running enthusiasts by collaborating with various partners [2] - The company aims to transition from the 1.0 era of product supply to the 2.0 era of cross-ecosystem collaboration [2] Company Initiatives - ZhongAn Insurance has supported over 80 marathon events and more than 1 million runners and staff, with a total insured amount nearing 10 trillion yuan [2] - The "Hundred Cities Running Plan" will initially cover over 100 cities and 150 running events, including international and high-reputation domestic events [3] - The plan aims to create a more precise, warm, and practical product matrix for sports enthusiasts [3] Industry Trends - The integration of "sports, medicine, and insurance" is becoming a necessary trend under the Healthy China strategy [3] - Traditional insurance products struggle to meet the diverse and experiential needs of the sports community, presenting new opportunities for the industry [3] - The shift from "advocating fitness" to "scientific fitness" reflects a more refined and systematic approach to long-term health [2]