Group 1 - The core initiative "Hundred Cities Running Plan" launched by ZhongAn Insurance aims to create a one-stop sports service platform for runners, marking the transition from the 1.0 era of product supply to the 2.0 era of cross-ecological collaboration [3][4] - The plan will cover over 100 cities and 150 various road running events, including international and nationally recognized competitions, providing participants with six major benefits such as direct entry to certified events and comprehensive health protection [4][6] - ZhongAn Insurance has over ten years of experience in the sports sector, having supported more than 80 marathon events and over 1 million runners and staff, with a total insured amount nearing 10 trillion [3][4] Group 2 - The partnership with renowned marathon athlete Li Meizhen as the brand ambassador aims to promote the concept of scientific exercise and enhance the visibility of the "Hundred Cities Running Plan" [7][9] - A joint survey on "2025 National Sports Safety and Risk Awareness" has been initiated to gather public data on sports safety awareness and behaviors, which will inform the development of targeted insurance products and services [9] - The "Health China" initiative is driving the integration of sports, medicine, and insurance, creating new opportunities for the industry as the demand for personalized and experiential insurance products grows [10]

Core Insights - ZhongAn Online Property Insurance Co., Ltd. has launched the "Hundred Cities Running Plan" to promote scientific and sustainable health through sports [1][3] - The plan marks the transition from the 1.0 era of product supply to the 2.0 era of cross-ecosystem collaboration in ZhongAn's sports ecosystem [3][4] Group 1: Program Overview - The "Hundred Cities Running Plan" is a one-stop sports service platform designed specifically for runners, covering over 100 cities and 150 various running events in its first phase [4][6] - Participants in the plan can enjoy six major benefits, including direct access to certified events, interactive gameplay, equipment exchange, personalized event management, comprehensive health coverage, and influencer support [4][6] Group 2: Strategic Partnerships and Endorsements - ZhongAn has partnered with renowned event IPs, event operation organizations, sports equipment brands, medical institutions, and insurance intermediaries to enhance user experience [3][4] - Chinese marathon athlete Li Meizhen has been signed as the brand ambassador to promote the scientific exercise concept and support the "Hundred Cities Running Plan" [7] Group 3: Industry Context and Trends - The "Healthy China" initiative is driving the integration of sports, medicine, and insurance, with a growing number of people participating in sports, exceeding 514 million by 2024 [8] - The shift from "advocating fitness" to "scientific fitness" reflects a more refined and systematic approach to long-term health [8] Group 4: Innovation and Future Directions - ZhongAn has a history of innovation in sports insurance, evolving from the "Step-by-Step Insurance" product launched in 2015 to providing insurance coverage for marathon events [9] - The company aims to deepen its connection with the sports community and create more precise, warm, and practical sports product matrices [9]

Core Insights - Marathon running has become a fashionable sport, with the concept of enjoying a healthy lifestyle deeply rooted in society [2] - ZhongAn Insurance has launched the "Hundred Cities Running Plan" to provide health protection services for running enthusiasts by collaborating with various partners [2] - The company aims to transition from the 1.0 era of product supply to the 2.0 era of cross-ecosystem collaboration [2] Company Initiatives - ZhongAn Insurance has supported over 80 marathon events and more than 1 million runners and staff, with a total insured amount nearing 10 trillion yuan [2] - The "Hundred Cities Running Plan" will initially cover over 100 cities and 150 running events, including international and high-reputation domestic events [3] - The plan aims to create a more precise, warm, and practical product matrix for sports enthusiasts [3] Industry Trends - The integration of "sports, medicine, and insurance" is becoming a necessary trend under the Healthy China strategy [3] - Traditional insurance products struggle to meet the diverse and experiential needs of the sports community, presenting new opportunities for the industry [3] - The shift from "advocating fitness" to "scientific fitness" reflects a more refined and systematic approach to long-term health [2]

Core Viewpoint - ZhongAn Insurance has launched the "Hundred Cities Running Plan" to promote a more scientific and sustainable approach to health and fitness for the public, marking a transition from the 1.0 era of product supply to the 2.0 era of cross-ecosystem collaboration [1] Group 1: Company Initiatives - The "Hundred Cities Running Plan" is a one-stop sports service platform designed specifically for runners, collaborating with various partners including event IPs, operational organizations, sports equipment brands, venues, medical institutions, insurance intermediaries, and welfare platforms to provide six dimensions of sports benefits [1] - ZhongAn Insurance has over ten years of experience in the sports sector, having developed a comprehensive insurance matrix covering the entire chain from prevention to compensation, and has supported over 80 marathon events and more than 1 million runners and staff, with a total insured amount nearing 10 trillion [1] Group 2: Industry Trends - The "National Fitness" strategy and the "Healthy China 2030 Planning Outline" have led to a significant increase in the number of people participating in sports, with over 514 million individuals expected to engage in regular physical activity by 2024 [1] - The shift in the slogan for "National Fitness Day" from "Advocating Fitness" to "Scientific Fitness" reflects a new stage in the pursuit of refined and systematic long-term health in sports [1] - ZhongAn Insurance is expanding its insurance offerings in the sports sector, integrating technological capabilities, expanding partnerships, and focusing on user needs to enhance product and experience [2]