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体检生意不能变成糊涂账
Bei Jing Shang Bao· 2025-07-31 17:28
Core Viewpoint - The health check industry is facing significant scrutiny due to consumer concerns about the effectiveness of cancer risk detection, leading to potential legal actions from health check institutions against allegations of misinformation [1] Group 1: Industry Challenges - The health check business is sensitive and closely tied to life and health, prompting consumers to question its efficacy and institutions to defend their reputations [1] - A recent media briefing intended to clarify misunderstandings instead escalated into a secondary public relations crisis due to unclear communication from executives [2] - The core value of health checks lies in screening and early warning, not in diagnosis and treatment, which needs to be clearly communicated to consumers [2] Group 2: Pricing and Value Discrepancies - There is a persistent divide between health check institutions and consumers regarding the perceived value of services, exacerbated by low-cost packages that raise doubts about their effectiveness [2] - The industry must address the mismatch between price and value, ensuring that the quality of testing correlates with the cost, and that high-end packages deliver tangible benefits [2][3] - Transparency and openness in operations are essential to avoid confusion in the health check business, with a need for institutions to clearly outline costs, profits, and expected outcomes for consumers [3] Group 3: Market Dynamics - The growth of private health check institutions is a response to the inability of public hospitals to meet the high demand, creating both opportunities and pressures within the market [3] - The resolution of the current chaotic situation in the industry relies on self-regulation by companies, public oversight, enhanced regulation, and increased market competition [3]