Core Insights - The article highlights the significance of the 300-year-old brand Wang Mazi, emphasizing its cultural symbolism and the blend of tradition with modern innovation in maintaining product relevance and user acceptance [1][9]. Group 1: Brand and Product Innovation - Wang Mazi has evolved from traditional craftsmanship to a modernized knife-making system that integrates advanced materials and manufacturing techniques, ensuring high product performance [3][4]. - The brand utilizes a comprehensive modern steel application library, selecting high-end materials such as German 1.4116 surgical-grade stainless steel and Japanese VG-10 core Damascus steel for various products [3]. - The introduction of innovative antibacterial materials, such as the collaboration with the Chinese Academy of Sciences, has resulted in a knife series with a 99.9% antibacterial rate, addressing contemporary health and hygiene demands in kitchens [3]. Group 2: Manufacturing and Quality Control - Wang Mazi's manufacturing process combines modern knife-making technology with traditional forging techniques, significantly enhancing production efficiency and product precision [4]. - The brand has modernized its quality inspection standards by integrating traditional methods with scientific testing, ensuring optimal performance in hardness, toughness, and wear resistance [4]. - A dedicated production line for "intangible cultural heritage craftsmen" has been established, ensuring the transmission of essential skills while incorporating modern scientific expertise [4]. Group 3: Design and Market Recognition - The brand has successfully launched four major series of kitchen knives, reflecting a blend of top-tier domestic and international knife-making technologies and Eastern culinary aesthetics [5]. - Wang Mazi has received multiple prestigious international design awards, including the German iF Design Award and the American Muse Design Gold Award, positioning it as a benchmark for traditional brands undergoing transformation [5]. Group 4: Cultural and Market Impact - The brand's commitment to "genuine quality" and continuous innovation resonates with modern consumers, as evidenced by the positive reception of its products, including the new generation of cutting knives promoted by Wang Xun [7][9]. - Wang Mazi's approach demonstrates that the vitality of traditional brands lies in their ability to adapt and modernize while preserving cultural heritage, providing a valuable reference for other Chinese time-honored brands seeking transformation [9].