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为体育产业高质量发展注入持久动能
Zheng Quan Ri Bao· 2025-09-13 14:06
Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing the Potential of Sports Consumption and Further Promoting High-Quality Development of the Sports Industry" injects strong policy momentum into the sports consumption market and indicates the direction for deep integration between the sports industry and the financial sector [1]. Summary by Relevant Sections Sports Consumption Market - Sports consumption is a crucial lever for expanding domestic demand and promoting consumption upgrades, requiring multi-faceted support for its potential to be released [1]. - Banks, as the core of the financial system, have an irreplaceable advantage in meeting sports consumption needs and enhancing the quality and efficiency of the sports industry, positioning themselves as a "booster" for sports consumption [1]. Financial Support for Consumers - Banks need to accurately connect with sports consumption scenarios and provide diversified credit support to address funding bottlenecks between the consumer and industry sides [2]. - For mid-to-high-end sports consumption (e.g., skiing, diving, equestrian), banks can introduce differentiated credit products, such as low-interest "sports consumption loans" for everyday sports expenses and "sports equipment installment" services for high-end sports gear [2]. Financial Support for the Industry - The construction of sports venues and operation of sports events require significant capital investment with long payback periods, prompting banks to offer specialized operating loans to small and medium-sized sports enterprises and simplify loan processes [2]. - For large-scale sports venue construction and sports industry park development, banks can provide long-term, low-interest project loans to alleviate funding pressures and cultivate supply capabilities in the sports consumption market [2]. Innovation in Financial Services - Innovative financial service models are key to bridging the "last mile" of sports consumption [2]. - Banks should explore "sports + credit" models, incorporating consumers' sports consumption records into credit evaluation systems to enhance credit limits and lower loan rates for creditworthy users [2]. - Strengthening partnerships with event operators to develop "financial + sports" co-branded products and promoting online services through mobile banking and mini-programs can enhance consumer convenience [2]. Building a Sports Consumption Ecosystem - Banks should leverage resource integration advantages to help construct a "sports consumption ecosystem," promoting the integration of sports consumption with other sectors such as culture, tourism, health, and retail [3]. - Collaborations with tourism companies to offer "sports + tourism" packages can provide consumers with integrated services, including event viewing, sports experiences, and sightseeing, along with dedicated credit support [3]. Economic Impact - Releasing the potential of sports consumption and promoting high-quality development of the sports industry are vital measures for optimizing economic structure and meeting people's needs for a better life [3]. - Banks must accurately grasp the requirements of the "Opinions" and exert efforts in credit support, service innovation, and ecosystem construction to effectively meet sports consumption demands and invigorate the sports industry [3].