王裕雄表示："体育产业有自己的独特规律，现阶段中国体育市场也有自己的特殊性，这就要求很多体育产业业态，如果要盈利就一定要创新商业 模式。这种创新往往表现为两种模式，其一是把外部性内部化，通过融合性消费场景的打造。第二，培育新的价值，这个价值往往就是就是无形 资产。" 2025年9月发布的"31号文"，《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》提出了中国体育产业总规模7万亿的新目标，2025 年12月末，官方发布的统计数据显示2024年我国体育产业总产出为3.84万亿元。过去的增长带给我们最大的成功经验就是尊重和顺应产业规律， 办正确的事、走正确的路，这也是我们未来继续推动体育产业增长应该继续坚持的原则。 2026年1月6日，第十二届体育大生意年度大会在北京举行。体育经济学家、中央财经大学体育经济研究中心主任王裕雄进行了《体育产业的新阶 段、新动能、新机遇》主旨演讲。 王裕雄认为，经过将近10年的发展，通过干中学甚至是试错，一大批深谙体育产业规律的体育企业家已经成长起来，这是截至目前我国体育产业 发展最大的成就，这一成就甚至比产业总规模和增加值的增长上的成就更为宝贵。 那么，为何在中国寻找体育产 ...

Core Viewpoint - The 15th National Games and the 12th National Paralympic Games will be held in the Guangdong-Hong Kong-Macao Greater Bay Area, serving as a significant opportunity for urban development and regional collaboration [2][3]. Group 1: Event Significance - The National Games are seen as a milestone for promoting regional coordinated development, enhancing urban infrastructure, optimizing public services, and improving social governance [2]. - The event will not only upgrade the "hard support" of cities but also enhance their "soft power," increasing the international influence of the Greater Bay Area [2]. - The Games are expected to activate new urban dynamics, fostering the integration and innovation of the sports industry, thus injecting vitality into the construction of a world-class bay area and a first-class urban agglomeration [2][3]. Group 2: Institutional Role - Guangzhou Sport University, as the only independent institution in the Greater Bay Area with a complete talent training system, aims to serve national strategies and regional development needs [3]. - The university has established a multi-level talent support system covering competition, volunteer services, and training, while integrating research resources in sports training, rehabilitation, and economics [3]. - The institution plays a crucial role in promoting the deep integration of the sports industry with urban development through hosting events and building industry-academia-research cooperation platforms [3]. Group 3: Impact on Sports and Fitness - Major sports events are viewed as powerful engines driving the comprehensive development of mass fitness, sports industry, and sports culture [3]. - The Games serve as a demonstration window for the implementation of national fitness strategies, effectively stimulating public enthusiasm for fitness [3]. - The event provides a high-intensity practical environment for athletes and coaches, essential for identifying issues and enhancing overall competitive strength [3].