Core Viewpoint - The 2025 China International Service Trade Fair (CIFTIS) will focus on building a new ecosystem for sports service trade, themed "Event City Linking the World," emphasizing innovation in the sports industry through event aggregation, technological empowerment, industry integration, and global collaboration [1][2]. Exhibition Details - The sports service section will take place from September 10 to 14 at Shougang Park, covering a total exhibition area of 7,650 square meters [2]. - There will be 60 offline exhibitors and over 350 online exhibitors, with participation from more than 40 international organizations, showcasing companies from over ten countries including the UK, France, Australia, New Zealand, and Brazil [2]. - Notable participation includes 24 Fortune 500 companies, highlighting 100 premium events from the dual Olympic cities and innovations in digital technology within the sports sector [2]. Key Highlights - Five major highlights will be presented: 1. **Technological Sports Services**: Showcasing enterprises with strong technological leadership and independent intellectual property, such as China Mobile's NBA Metaverse and China Unicom's "FOLO" ball integrating traditional culture with AR technology [3][5]. 2. **Sports Services Going Global**: Promoting the transition from "product export" to "service value-added" through standardized service outputs, such as the Bird's Nest model for venue alliance construction [5]. 3. **International Sports Exchange**: Leveraging the dual Olympic city advantage to enhance sports cultural exchange and international cooperation [5]. 4. **Integration of Industry, Education, Research, and Application**: Utilizing Beijing's technological advantages to apply innovative results in the sports industry [5]. 5. **Event Introduction and Release**: Focusing on attracting top international events to support the development of the dual Olympic city as a hub for international sports events [5]. Forum Structure - The event will feature a "1+2+1" forum structure, including one main forum, two sub-forums, and one closed-door seminar, addressing key topics such as high-quality development in sports event economics [6]. Public Engagement - The sports service section will have public open days on September 13 and 14, featuring over 50 interactive events and activities to enhance public participation [7]. "Sports+" Practices - Various "Sports+" practices will be showcased, including: - Huati Group's full-chain business system in sports service trade [8]. - China Unicom's AI+MR technology project "FOLO" aimed at enhancing industry consumption [8]. - Orange Lion Sports' AI visual algorithm system for sports service innovation [8]. - Tencent's focus on "non-typical esports" through interactive experiences [8]. Integration of Events and Exhibitions - The event will adopt a "competition-exhibition integration" model to showcase the international promotion of pickleball, creating a platform for resource connection between professional events and industry displays [9].