【环球网科技综合报道】9月11日，再2025年中国国际服务贸易交易会（以下简称"服贸会"）现场，科技与体育的跨界融合迎来高光时刻。国内数字体育企 业北京福禄来来科技有限公司（下称"北京福禄来来"）自主研发的轻量化智慧运动项目"FOLO福禄球"凭借"无接触电竞躲避球"的创新形态，迅速成为体育 服务展厅的焦点，吸引众多参会者驻足体验。 移动端AR直播，打通线上线下联动：搭载专属AR直播系统，用户可实时分享精彩对战画面，邀请好友远程围观、互动评论。强大的社交属性进一步点燃全 民参与热情，让运动不再是一个人的"孤单旅程"。 融入传统文化符号，彰显中国特色：将"中国式抱拳礼"作为竞技开场仪式，在充满科技感的运动场景中融入传统文化元素。年轻群体在享受运动乐趣的同 时，能直观感受传统文化魅力，实现"科技+文化"的双重表达。 无接触AR对战，降低运动门槛：无需购置复杂运动装备，只需借助动作捕捉传感器与轻量运动头显，用户就能实现隔空"发射能量球""躲避攻击"的沉浸式 对战，既保证了运动安全，又极大简化了参与流程，让不同年龄段人群都能轻松上手。 全场景快速部署，打破场地束缚：摆脱传统运动对专属场馆的依赖，无论是商场中庭、景区广场 ...

Cultural and Tourism Services - The cultural tourism service exhibition attracted 415 companies, including 83 Fortune 500 and industry-leading firms, showcasing cutting-edge technologies like blockchain, AIGC, and AR/VR [2] - Haidian District is actively building an AI industry hub and a top cultural district, leveraging cultural soft power for new productivity and leading tech park development [2] - The exhibition featured immersive experiences, with highlights including the debut of WAKUKU, a collaboration with the China Open Tennis, and a showcase of over 300 exhibits in the Shunyi area [2] Sports Services - The sports service exhibition drew over 60 offline companies and 350 online participants, focusing on the theme "Global Sports City" [4] - Orange Lion Sports introduced "Smartshot," an AI tennis imaging product that captures player movements and provides data analysis for amateur players [4] - The exhibition created immersive interactive experiences, hosting over 50 events including esports and basketball competitions, enhanced by 5G and VR technologies [4] Education Services - The education service exhibition featured 55 renowned educational institutions and companies, centered on the theme "Intelligent Future, Integrated Innovation" [6] - The "Jingwa" series of virtual intelligent entities was showcased, with products like "Jingxiaojian" and "Jingxiaozhuang" providing personalized health and sports guidance for students [6] - The exhibition introduced specialized services for professional audiences, facilitating educational cooperation and partnerships [6] Telecommunications, Computing, and Information Services - The telecommunications and information services exhibition attracted over 140 offline and nearly 300 online companies, including 44 Fortune 500 firms [8] - The "Beijing Solution" promotes replicable digital service solutions, outlining a comprehensive digital service system for urban digital transformation [8] - The "San Jing" platform was presented to enhance government services and facilitate efficient public service delivery [8] Engineering Consulting and Construction Services - The engineering consulting and construction services exhibition featured 90 companies, with 74% being Fortune 500 and industry leaders [10] - The "Good House" initiative showcased standards and designs for livable housing, emphasizing comfort and adaptability for various family needs [10] - The exhibition highlighted innovative cases in urban renewal, including the renovation of old communities and the upgrade of industrial parks [10]

Core Insights - The 2025 Service Trade Fair in Beijing features a sports service exhibition area themed "Sports City Linking the World," showcasing over 60 offline companies and 350 online companies, including Fortune 500 firms and industry leaders [1] Group 1: Technological Empowerment - Advanced technologies such as big data analysis and AI training systems are driving the sports industry towards greater efficiency and vitality [2] - Orange Lion Sports introduced "Smartshot," an AI-based tennis imaging product that captures player movements and ball trajectories for performance analysis [2] - China Unicom launched "FOLO Fulu Ball," integrating AI motion capture and augmented reality to enhance sports consumption experiences [2] Group 2: New Materials and Sustainability - Jingji New Materials presented a gel ice material that remains solid in warmer conditions, reducing construction costs by 10% and energy consumption by over 50% [3] Group 3: Global Product Launches - The exhibition featured new product launches from both domestic and international brands, highlighting China's influence in global sports service trade [4] - TEAMCHINA showcased products related to national team sponsorship and merchandise, blending sports IP with traditional culture [4] - International brands like the French Hurricane Group presented extreme sports events, aiming to promote FISE events in Beijing [4] Group 4: Sports Ecosystem Development - The exhibition emphasized practical outcomes, creating an ecosystem that connects resources, services, and brand value [6] - The event included immersive experiences with over 50 sports events, utilizing 5G and VR technology for virtual sports experiences [7] - Leading companies showcased innovations in sports venue operations and athlete support, promoting a healthy lifestyle through digital and physical sports integration [7] Group 5: Future Vision - The sports service exhibition area is focused on "Technology + Interaction + Innovation," outlining the future of Beijing's sports industry as it transitions from a "Double Olympic City" to an "International Sports City" [8]

Core Insights - The 2025 China International Fair for Trade in Services (CIFTIS) is being held in Beijing, focusing on the theme "Event City, Chain Driving Global," showcasing over 60 offline enterprises and 350 online enterprises, including Fortune 500 companies and industry leaders [1][6] Group 1: Technological Innovations - Advanced technologies such as big data analysis and AI training systems are empowering the sports industry, enhancing efficiency and precision [4] - Orange Lion Sports introduced "Smartshot," an AI-based tennis imaging product that captures player movements and ball speed in real-time, providing data analysis services for amateur players [4] - China Unicom launched "FOLO," integrating AI motion capture and augmented reality to create a new sports consumption model [4] Group 2: New Materials and Sustainability - Ningji New Materials presented a "non-melting" gel ice material, composed of over 90% water, which maintains its form in warmer conditions, supporting green development and reducing ice rink construction costs by 10% [5] Group 3: Global Product Launches - The fair features a concentration of domestic and international sports brands launching new products, enhancing China's global influence in sports service trade [6][10] - Notable international brands, such as the French Hurricane Group, showcased extreme sports equipment for the upcoming Paris Olympics, while German Riedel presented a mobile sports venue solution [10] Group 4: Sports Ecosystem Development - The fair emphasizes practical outcomes, aiming to activate industry dynamics through event economics and establish a resource connection-service output-brand value ecosystem [11][12] - Various immersive experiences, including esports and virtual sports, were organized to engage audiences and promote sports culture [11] Group 5: Athlete Support and Career Transition - The Beijing Sports Bureau showcased initiatives for retired athletes, including career planning and skills training, to facilitate their transition into new professions [11]

Group 1: XR and AIGC Integration - The 2025 Service Trade Fair introduces AIGC interaction and XR immersive experiences, transforming attendees from "observers" to "participants" [2] - PICO's immersive game "Wangwang Mountain Little Monster" allows children to engage in a virtual adventure using VR headsets [2] - The cultural tourism exhibition features cinema-level naked-eye 3D technology, enabling visitors to experience scenes from the popular drama "Guo Se Fang Hua" [2] Group 2: Education and Health Solutions - China Mobile presents a panoramic "Capital Education New Map," integrating AI and geographic technology to help parents find educational resources [3] - The "Four-Dimensional Intelligent Ecological Circle" allows users to customize educational routes and access information about local educational institutions [3][4] - The health experience line offers AI health consulting services, providing personalized health plans for users [4] Group 3: Innovative Sports Technology - The "FOLO Fulu Ball" project combines AI and MR technology for a virtual dodgeball experience, enhancing sports engagement [5] - Smartshot Orange Lion's AI tennis imaging product captures real-time player actions and provides analytical insights through high-resolution cameras [6] - The fair showcases various intelligent experiences, including racing simulators and MR devices for cultural heritage exploration [6]

Group 1: XR and AIGC Integration - The 2025 Service Trade Fair in Beijing introduces large-scale AIGC interaction and XR immersive experiences, transforming spectators into participants [2] - PICO's immersive game "Wang Wang Mountain Little Monster" allows children to enter a highly restored animated world using VR headsets [2] - The cultural tourism exhibition area features cinema-level naked-eye 3D technology, allowing visitors to experience scenes from the popular drama "Guo Se Fang Hua" [2] Group 2: Education and Health Solutions - China Mobile's "Capital Education New Map" provides a panoramic view of educational resources, combining AI and geographic technology for personalized learning routes [3] - The education exhibition area offers tailored experiences for students, teachers, and parents, including AI research lines and health advisory services [4] Group 3: Smart Sports Innovations - The "FOLO Fulu Ball" project combines AI and MR technology for a virtual dodgeball experience, enhancing sports engagement and consumer interaction [5] - Smartshot Orange Lion's AI tennis imaging product captures real-time player actions and ball trajectories, showcasing technological advancements in sports [6]

Core Viewpoint - The 2025 China International Service Trade Fair (CIFTIS) will focus on building a new ecosystem for sports service trade, themed "Event City Linking the World," emphasizing innovation in the sports industry through event aggregation, technological empowerment, industry integration, and global collaboration [1][2]. Exhibition Details - The sports service section will take place from September 10 to 14 at Shougang Park, covering a total exhibition area of 7,650 square meters [2]. - There will be 60 offline exhibitors and over 350 online exhibitors, with participation from more than 40 international organizations, showcasing companies from over ten countries including the UK, France, Australia, New Zealand, and Brazil [2]. - Notable participation includes 24 Fortune 500 companies, highlighting 100 premium events from the dual Olympic cities and innovations in digital technology within the sports sector [2]. Key Highlights - Five major highlights will be presented: 1. **Technological Sports Services**: Showcasing enterprises with strong technological leadership and independent intellectual property, such as China Mobile's NBA Metaverse and China Unicom's "FOLO" ball integrating traditional culture with AR technology [3][5]. 2. **Sports Services Going Global**: Promoting the transition from "product export" to "service value-added" through standardized service outputs, such as the Bird's Nest model for venue alliance construction [5]. 3. **International Sports Exchange**: Leveraging the dual Olympic city advantage to enhance sports cultural exchange and international cooperation [5]. 4. **Integration of Industry, Education, Research, and Application**: Utilizing Beijing's technological advantages to apply innovative results in the sports industry [5]. 5. **Event Introduction and Release**: Focusing on attracting top international events to support the development of the dual Olympic city as a hub for international sports events [5]. Forum Structure - The event will feature a "1+2+1" forum structure, including one main forum, two sub-forums, and one closed-door seminar, addressing key topics such as high-quality development in sports event economics [6]. Public Engagement - The sports service section will have public open days on September 13 and 14, featuring over 50 interactive events and activities to enhance public participation [7]. "Sports+" Practices - Various "Sports+" practices will be showcased, including: - Huati Group's full-chain business system in sports service trade [8]. - China Unicom's AI+MR technology project "FOLO" aimed at enhancing industry consumption [8]. - Orange Lion Sports' AI visual algorithm system for sports service innovation [8]. - Tencent's focus on "non-typical esports" through interactive experiences [8]. Integration of Events and Exhibitions - The event will adopt a "competition-exhibition integration" model to showcase the international promotion of pickleball, creating a platform for resource connection between professional events and industry displays [9].

Core Points - The 2025 China International Service Trade Fair's sports service section will take place from September 10 to 14, covering an exhibition area of 7,650 square meters, with the theme "Event City, Linking the World" [1] - The event aims to showcase new technologies, business models, and achievements in the sports sector, focusing on resource aggregation, technological empowerment, industry integration, and global service collaboration [1][2] - Over 60 offline exhibitors and more than 350 online exhibitors are participating, including 24 Fortune Global 500 companies, with international representation from over ten countries [1][2] Group 1: Event Highlights - The sports service section will feature a public open day on September 13-14, offering over 50 interactive events, including esports racing and basketball matches [1][4] - The main forum will focus on high-quality development in the sports event economy, with the release of the "2024 China Sports Service Trade Development Report" [4] - The event will also include sub-forums on outdoor sports and ice and snow economy development, as well as innovation and entrepreneurship in sports [4] Group 2: Technological Innovations - The event will highlight technological advancements in sports services, showcasing companies with strong intellectual property and international standards [2][5] - China Unicom will launch the "FOLO福禄球" project, integrating AI and MR technology for a new sports experience that promotes industry consumption upgrades [5][6] - Other companies, such as Orange Lion Sports and Tencent, will present their innovations in AI visual algorithms and interactive gaming experiences, respectively [6]