图② 图③ 运动员终有离开赛场的一天，退役转型相当于开启"第二次人生"。近期，上海等地体育部门为运动员举 办退役仪式或开展技能培训，表达尊重与感谢、提供支持与助力。 无论是成绩耀眼的世界冠军，还是更广泛的运动员群体，退役后如何在新赛道上继续打拼？听听他们的 故事。 ——编 者 图①：徐莉佳（右）在拍摄中国帆船帆板队选手。 受访者供图 摔跤运动员黄雅玲—— 婚庆公司蒸蒸日上时，黄雅玲又转换了赛道——去福州开餐厅。"我就是追寻自己的内心，希望走出舒 适圈，探索人生更多的可能。"找到独特定位后，餐厅生意很快红火起来，还开了多家分店。 "人生要有归零的勇气" 本报记者 李 硕 10岁进入体校，14岁进入福建省摔跤队，17岁获得全国青少年锦标赛女子摔跤50公斤级冠军，22岁因伤 退役……黄雅玲（图②，受访者供图）的运动员生涯不算长。 "谁都想当冠军，但也要正视自己的能力。"退役后，黄雅玲渴望去"闯一闯"，也迎来了更丰富多彩的生 活。 起初，她在福建宁德创办了一家婚庆公司。这一选择，来自"我在哥哥的婚礼上客串过主持。" "人生要有归零的勇气。"黄雅玲不怕推倒重来。"走下领奖台，一切从零开始"，运动员时期背得滚瓜烂 熟的这 ...

作为国民经济的重要组成部分，近年来体育产业发展势头十分强劲。8月19日，在国新办举行的"高质量 完成'十四五'规划"系列主题新闻发布会上，国家体育总局负责人披露，2023年全国体育产业总规模达 3.67万亿元，年均增速为10.3%，增加值达到1.49万亿元。其中，40个国家体育消费试点城市，2020年 至2023年居民体育消费总额增长超过了千亿元。 国务院总理李强8月22日主持召开了国务院常务会议。会议强调，要激发体育消费需求，拓展体育消费 场景，鼓励各地举办体育消费活动，实施消费惠民举措，更好满足群众消费升级需求。 在规模持续扩张之外，我国体育产业的结构质量也在稳步提升，尤其表现在，以竞赛表演业和健身休闲 业为龙头的体育服务业快速增长，占体育产业增加值的比重已由2020年的68.7%增至2023年的72.7%。 而在市场潜力方面，从飞盘、垂钓到滑雪、潜水、陆地冲浪，新兴项目不断换位，户外运动消费逐渐成 为人民追求健康和生活品质的重要领域。 一个体育活动如果筹划、组织得好，从中受益的绝不仅是爱好体育的人士。道理很简单，体育活动不但 能直接带动相关产品和服务需求，也能通过衍生的体育旅游等形式，促进餐饮、交通、住 ...

Core Insights - The sports industry has become a significant driver of economic growth in China, with an average annual growth rate exceeding 10% over the past five years [1] - The value added by the sports industry has grown at an average rate of 11.6% since the start of the 14th Five-Year Plan, reaching 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][6] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, reflecting an annual growth rate of 26.3% [1] Sports Events Economy - The popularity of grassroots events like "Su Chao" and "Village Super" has surged, with significant media attention and public engagement [3] - In the first half of the year, key events in seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [3] - Major events like the Hangzhou Asian Games have led to consumption increases of over 40% in surrounding areas [4] Infrastructure and Accessibility - Jiangsu province's robust economic strength and infrastructure have facilitated the success of large-scale sports events, with many cities equipped with large-capacity sports venues [5] - The government has invested 5.65 billion yuan to support the opening of public sports venues, enhancing community access to sports facilities [5] Transformation of the Sports Industry - The sports service sector's contribution to the sports industry's value added has increased from 68.7% in 2020 to 72.7% in 2023, indicating a shift towards service-oriented growth [6] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024 [6] Consumer Trends and Market Dynamics - The rise of domestic manufacturing has significantly reduced costs for sports products, such as carbon fiber bicycles, making them more accessible to consumers [7][8] - The diversification of sports consumption patterns is evident, with increased participation in events like marathons and local sports activities [8] - The number of events is expected to rise from 699 to 749, with participant numbers increasing from 6.05 million to 7.05 million in 2023-2024 [8]

Core Insights - The "14th Five-Year Plan" period has seen significant achievements in building a sports powerhouse in China, guided by Xi Jinping's thoughts on socialism with Chinese characteristics for a new era [1] Group 1: Expansion of Public Fitness Spaces - The establishment of community "15-minute fitness circles" has been largely achieved, meeting the public's demand for convenient fitness activities [2] - Over 170,000 sets of small fitness facilities, such as table tennis tables, have been installed in nearly 20,000 old residential communities and over 5,000 urban parks [2] - A total of 1,300 sports parks, each covering over 40,000 square meters, are expected to be completed and operational by the end of 2024 [2] Group 2: Participation in Fitness Events - During the 2025 "National Fitness Day," over 22,000 events were held nationwide, with direct participation exceeding 11 million people [3] - The "Run, Youth" initiative has organized over 145,000 events, engaging 151 million young participants, effectively covering all age groups and time slots [3] - A preliminary model for youth health intervention has been established in 12 provinces to address common issues like myopia and obesity [3] Group 3: Improvement in Competitive Sports - China's competitive sports have seen significant achievements, with the country hosting five major international sports events during the "14th Five-Year Plan" period [4] - The focus is on enhancing the strength of six key sports (diving, weightlifting, gymnastics, shooting, table tennis, badminton) and three foundational sports (athletics, swimming, water sports) [4] - Efforts to combat corruption and improve the political ecology of sports have been emphasized, alongside the revision of sports laws and standards [4] Group 4: Growth of the Sports Industry - The national sports industry reached a total scale of 3.67 trillion yuan in 2023, with an average annual growth rate of 10.3% [6] - The share of sports service industries, led by competition and leisure sectors, increased from 68.7% in 2020 to 72.7% in 2023 [6] - By the end of 2024, the number of national-level specialized "little giant" enterprises in the sports sector is expected to reach 146, more than doubling since 2022 [6] Group 5: Economic Impact of Sports Events - The Hangzhou Asian Games led to a consumption increase of over 40% in surrounding areas [7] - The ticket sales for the China Open tennis tournament exceeded 80 million yuan last year [7] - The outdoor sports sector is projected to see approximately 200 million online consumers and a total expenditure exceeding 300 billion yuan by 2024 [7]

Core Insights - The sports industry in China has shown a steady growth with an average annual growth rate exceeding 10% over the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with a value added of 1.49 trillion yuan [1][2] - The contribution of the sports industry to the GDP has increased, with a value added growth rate of 11.6% annually, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][2] - The ice and snow industry has experienced significant growth, expanding from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an average annual growth rate of 26.3% [1] Industry Structure and Quality - The structure of the sports industry is improving, with the sports service sector, led by competition and performance industries, increasing its share of the industry's value added from 68.7% in 2020 to 72.7% in 2023 [2] - The number of national-level specialized and innovative "little giant" enterprises in the sports sector is expected to reach 146 by the end of 2024, more than doubling since 2022 [2] - The application of advanced materials and technologies in sports is enhancing product innovation and competitiveness, with high-tech products like carbon fiber bicycles and smart fitness equipment becoming more common [2] Outdoor Sports Development - The outdoor sports industry is projected to see approximately 200 million online consumers and a total consumption exceeding 300 billion yuan by 2024 [2] - As of 2024, there are 171,800 fitness trails totaling 407,500 kilometers, and 2,055 flying and automotive camps across the country, indicating a growing infrastructure for outdoor activities [3] - The participation in water sports is expected to surpass 120 million people, with the industry scale reaching 438.6 billion yuan, reflecting an 18.7% year-on-year growth [3] Event-Driven Economic Impact - In the first half of this year, key sporting events in seven provinces generated over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event, highlighting the role of sports in boosting domestic demand [4] - The government plans to develop policies to promote event economics, enhance event supply, and strengthen the coordination between events and the industry to further stimulate consumption and economic growth [4]

Core Insights - The sports industry in China has shown a steady growth with an average annual growth rate exceeding 10% over the past five years, reaching a total scale of 3.67 trillion yuan in 2023, with a value added of 1.49 trillion yuan [1][2] Industry Growth - The value added of the national sports industry has grown at an average annual rate of 11.6%, accounting for 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1][2] - The ice and snow industry has expanded from 381.1 billion yuan in 2020 to 970 billion yuan in 2024, with an average growth rate of 26.3% [1] Sports Consumption - In 40 pilot cities for sports consumption, the total sports consumption of residents increased by over 100 billion yuan from 2020 to 2023, indicating a continuous release of sports consumption potential [1] - The outdoor sports industry is projected to have approximately 200 million online consumers and a total consumption exceeding 300 billion yuan in 2024 [2] Structural Quality Improvement - The structure of the sports industry is improving, with the sports service industry, led by competition performance and fitness leisure, increasing its share of the industry's value added from 68.7% in 2020 to 72.7% in 2023 [2] - By the end of 2024, the number of national-level specialized and innovative "little giant" enterprises in the sports sector is expected to reach 146, more than doubling since the end of 2022 [2] Outdoor Sports Development - As of 2024, there are 171,800 fitness trails totaling 407,500 kilometers, and 2,055 flying and automotive camps across the country [3] - The water sports participation is expected to exceed 120 million people, with an industry scale reaching 438.6 billion yuan, reflecting an 18.7% year-on-year growth [3] Event-Driven Economic Impact - In the first half of this year, key events in seven provinces, including Hebei, Zhejiang, and Fujian, generated over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event [4] - The National Sports Administration plans to develop policies to promote event economics, enhance event supply, and strengthen the coordination between events and the industry [4]

Core Insights - The sports industry in China has become a new highlight for economic development, with an average annual growth rate exceeding 10% over the past five years [1][3] - The sports service industry, led by competition performance and fitness leisure sectors, has rapidly grown, increasing its share of the sports industry's added value from 68.7% in 2020 to 72.7% in 2023 [1][4] - The National Sports Administration plans to develop policy documents to promote event economics, enhance event supply, and strengthen the coordination between events and industries [1][8] Industry Growth - The total scale of China's sports industry reached 3.67 trillion yuan in 2023, with an average growth rate of 10.3% [3] - The added value of the sports industry has been growing at an annual rate of 11.6%, reaching 1.49 trillion yuan in 2023, and accounting for 1.15% of GDP [5] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an annual growth rate of 26.3% [5] Event-Driven Economic Impact - In the first half of the year, 511 key events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [6] - Major events like the Hangzhou Asian Games have significantly boosted local consumption, with surrounding areas experiencing growth rates exceeding 40% during the event [7] - The integration of sports events with tourism and commerce has created a "golden combination" for driving consumption and expanding domestic demand [7][8] Policy and Structural Support - The new sports law has established a dedicated chapter for the sports industry, leading to the formulation of specialized plans and the issuance of 84 sports standards [3][4] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector is expected to exceed 146 by the end of 2024, more than doubling since 2022 [4] - The introduction of 81 national holiday sports tourism routes and various outdoor sports routes has enhanced regional resource development and collaborative growth [4]

Core Insights - The sports industry has become a new driving force for national economic growth, with an average annual growth rate exceeding 10% over the past five years [1] - The added value of the sports industry has grown at an average annual rate of 11.6%, reaching 1.15% of GDP in 2023, moving closer to becoming a pillar industry [1] - The ice and snow industry is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an average annual growth rate of 26.3% [1] Sports Event Economy - The "Su Super" and "Village Super" events have gained significant popularity, with "Su Super" attracting over 60,000 attendees per match and generating 38 billion yuan in consumption across Jiangsu [2][3] - In the first half of the year, key events in seven regions, including Hebei and Zhejiang, drove over 16 billion yuan in sports-related consumption [2] - Major events like the Hangzhou Asian Games have led to consumption increases of over 40% in surrounding areas [3] Sports Infrastructure and Accessibility - The development of sports venues in Jiangsu has been crucial for the success of events like "Su Super," with large-capacity sports centers available in almost every city [4] - The government has invested 5.65 billion yuan to support the opening of public sports venues, benefiting over 3,370 venues in nearly 1,500 county-level regions [4] Transformation of the Sports Industry - The share of the sports service industry in the added value of the sports industry increased from 68.7% in 2020 to 72.7% in 2023, indicating a shift towards service-oriented growth [6] - The number of national-level "specialized, refined, distinctive, and innovative" small giant enterprises in the sports sector has more than doubled to 146 by the end of 2024 [6] Consumer Trends in Sports - The rise of domestic manufacturing has significantly reduced costs for sports products, such as carbon fiber bicycles, making them more accessible to consumers [7] - The diversification of sports consumption has expanded beyond traditional purchases, with increased participation in activities like tennis lessons, skiing, and marathons [8]

Core Insights - The 2025 China International Service Trade Fair will be held from September 10 to 14 at the Shougang Park in Shijingshan, Beijing [1] - The "Cool Heartbeat Tower" project at the Beijing Shougang Ski Jump will open to the public, featuring innovative "sports+" consumption scenarios [1] Group 1 - The project includes seven extreme/adventure experience activities: "Heartbeat Coffee," rope descent, bungee jumping, rock climbing, jump matrix, slope climbing net, and high-speed slide [1] - These activities aim to meet the needs of extreme sports enthusiasts while showcasing the sustainable use of Winter Olympic heritage and industrial relics [1]

Group 1 - The rise of "sports delivery" services in Hangzhou and the establishment of a "10-minute sports fitness circle" in Nanjing are indicative of a new trend in the sports industry, catering to personalized training and expanding fitness venues for citizens [1] - The increase in disposable income and changes in lifestyle and consumption structure in China are driving rapid growth in demand for sports consumption and new types of consumption [1] - Retail sales of sports and entertainment products in China saw a significant increase of 22.2% year-on-year in the first half of the year, reflecting the growing enthusiasm for sports [1] Group 2 - The trend of "traveling with events" has emerged this summer, significantly boosting the cultural and tourism industry, with hotel bookings in cities like Nanjing and Xuzhou increasing by over 59% on match days [2] - Sports events not only attract distant consumers but also have a strong correlation with various sectors, including dining, accommodation, transportation, and entertainment, generating economic benefits that often exceed the event's direct revenue [2] - Sports consumption plays a crucial role in expanding domestic demand and promoting growth, with the concept of "one participant, whole family travels" becoming popular among consumers [2] Group 3 - The combination of "events and tourism" has proven to be an effective method for promoting consumption, as seen in Guizhou's Rongjiang, where hotel occupancy rates reached nearly 90% on event days [3] - Sports serve as both a consumer good and an investment in human and social capital, enhancing consumer satisfaction, health, and social relationships [3] - The growth of new types of consumption, including sports, is outpacing traditional consumption categories, indicating significant potential for future growth in the sports sector [3]