Core Insights - The 2025 Shanghai International Sports Culture and Sports Goods Expo has commenced, showcasing over 200 domestic and international brands [1] - The expo is a key event in the 2025 Shanghai Sports Consumption Festival, with the city's sports industry output projected to reach 316.9 billion yuan in 2024, nearly doubling since the beginning of the 14th Five-Year Plan [1] - The sports industry's added value is expected to exceed 100 billion yuan, accounting for 1.9% of the city's GDP [1] Group 1 - The theme of this year's expo is "Explore More," transforming the experience from merely viewing exhibits to interactive participation [1] - Major international brands such as NIKE, HOKA, and BROOKS are featured alongside local brands like Li Ning and UTO, highlighting a blend of global and domestic influences [1] - The expo includes innovative areas such as a trail running zone that simulates outdoor conditions and a technology sports area with VR/AR equipment for immersive experiences [1] Group 2 - The "Shanghai Marathon Zone" serves as a popular attraction, providing a one-stop service for runners and showcasing the history and culture of the marathon [2] - The expo extends its impact through the "ticket root economy," allowing attendees to enjoy discounts and experiences across various city landmarks with their tickets [2] - Since the launch of the consumption festival in May, the sports industry merchant transaction volume has increased by 13.89% year-on-year, indicating strong market growth [2]