Group 1 - The Shandong Provincial Sports Bureau will promote sports and consumption integration during the Spring Festival with a theme of "Vibrant Ice and Snow, Good Luck Shandong" through a series of brand events and public activities [1] - The 12th National Mass Ice and Snow Season and the 9th Shandong Winter Fitness Games have started, featuring over 100 ice and snow events, including more than 10 national and provincial key events, with an expected participation scale exceeding 100,000 people [2] - Six high-level sports events will be held in Shandong during the Spring Festival, including parts of the national basketball and volleyball leagues, the Asian Badminton Team Championships in Qingdao, and various fencing competitions, promoting "events + tourism" and "events + business" synergies [3] Group 2 - The "Million People Fitness New Year Greetings" activity will lead a wide range of community fitness events, including rural New Year sports meetings and community fitness carnivals, integrating sports into traditional customs [4] - The "Shandong Ice and Snow Consumption Season" will launch diverse consumption scenarios, supported by a 10 million yuan subsidy for ice and snow activities, and will promote a "Ice and Snow Consumption Hot Map" to lower participation barriers [5]

Group 1 - The 2025-2026 CBA season has commenced, with Beijing Beikong Basketball Team playing their first away game against Jiangsu Basketball Team, attracting many fans to watch the live broadcast at Shougang Park [1] - Beijing Beikong Basketball Team has launched three major projects centered around Shougang Park: "Jingju Cloud Viewing - Second Venue," "One Ticket to Enjoy Shougang Park," and "Shougang Park Micro Vacation Package," providing fans with a comprehensive viewing and entertainment experience [1][2] - The atmosphere at the Second Venue, particularly at the Xiangpijiu Restaurant, was lively, with fans showing support through chants and cheers, enhancing the overall game experience [3] Group 2 - During the away games, Shougang Sports will collaborate with various partner restaurants to host the "Jingju Cloud Viewing - Second Venue" event, allowing fans to cheer for their team from different locations within Shougang Park [2] - The new season will feature a "Viewing + Accommodation" micro-vacation package, offering discounted tickets for popular matches along with a night’s stay at the Beijing Shougang Holiday Inn [2] - The "One Ticket to Enjoy Shougang Park" initiative allows fans to use their electronic ticket stubs from the 2025-2026 season to receive exclusive discounts at 55 quality merchants within Shougang Park, valid from December 15, 2025, to June 15, 2026 [4]