体育赋能经济
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述评:浙BA落幕,篮球与热爱“未完待续”
Xin Lang Cai Jing· 2026-02-14 12:23
中新网杭州2月14日电(张煜欢 周丰)一周前,随着一声终场哨响,浙江省黄龙体育中心爆发出欢呼与掌 声,2026浙BA城市篮球联赛就此落下帷幕。"没想到比赛这么快落幕了,但更多的是感动。""后劲好 大,没看过瘾。"许多球迷都发出感叹,浙BA赛程暂时落幕,但这份热爱未完待续。 浙BA预选赛以来,487场精彩对决接连上演,累计现场观众近179万人次,网络直播观看量突破10亿, 拉动文旅体综合消费超百亿……胜负只是竞技的注脚,而拼搏才是体育的内核。回望这一趟浙BA之 旅,究竟带来了什么? 2月6日,杭州队庆祝夺冠。当日,"浙BA"总决赛第四场在位于杭州的浙江省黄龙体育中心举行,杭州 队最终以3比1的总成绩战胜丽水队,夺得"浙BA"总冠军。 中新社记者 王刚 摄 一场以城市之名的竞技 "体育竞技从来不以成败论英雄,奋斗过拼搏过就没有任何遗憾。" 一张球票撬动的消费热潮 对球迷来说,每一次浙BA开赛,都是一场"浙江味道"与"浙BA记忆"之旅。 浙BA期间,球馆外的餐饮店人潮汹涌,冰饮、烧烤、小吃摊的生意翻了几番;周边酒店入住率飙升, 一些原本清冷的小旅馆也早早订满;官方周边商品摊位前排起了长队,印着家乡球队图案的T恤,被 ...
广东发文建设体育强省:体育赋能经济,以十五运等赛事促湾区融合
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-07 07:32
Core Insights - Guangdong Province is taking significant steps to develop a high-level sports industry, aiming to integrate sports with economic growth and enhance regional collaboration within the Guangdong-Hong Kong-Macao Greater Bay Area [1][10]. Industry Overview - The total scale of Guangdong's sports industry exceeded 730 billion yuan in 2023, with a growth rate of approximately 13%, and the added value reached over 230 billion yuan, growing at about 9% [1]. - By the third quarter of 2025, the sales revenue of Guangdong's sports industry is expected to increase by 14.5%, significantly outpacing the average growth rate of the province's service industry by 10.3 percentage points [1]. - The number of invoicing entities in the sports industry has increased by 12.1%, indicating a growing interest from various business entities in this sector [1]. Sports Events and Economic Impact - The upcoming 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, is seen as a pivotal opportunity to enhance sports exchanges and collaboration in the Greater Bay Area [2][10]. - The event is expected to validate the collaborative capabilities of the three regions and serve as a milestone for mutual development [2]. Manufacturing and Technological Integration - The sports goods manufacturing sector in Guangdong has shown steady growth, with sales revenue increasing by 7.7% in the first three quarters, surpassing the average growth rate of the manufacturing industry by 1.9 percentage points [4]. - The integration of technology in sports manufacturing is emphasized, with a focus on developing high-tech sports products and fostering a competitive sports goods manufacturing cluster [5]. Infrastructure and Service Expansion - The sports venue management sector has experienced explosive growth, with sales revenue increasing by 80.8% year-on-year, supporting both public fitness initiatives and event hosting [7]. - Guangdong is actively enhancing its sports service offerings and increasing the attractiveness of sports consumption, with plans to optimize the sports event system and expand the supply of quality sports events [7]. Tourism and Outdoor Sports Development - The integration of sports events with tourism is being prioritized, with initiatives to create new consumption scenarios that combine viewing events with travel experiences [8][9]. - Guangdong is also focusing on developing high-quality outdoor sports destinations, leveraging its natural resources to enhance outdoor sports offerings [9].